Most engaging post types

General description

• Facebook
  Sum of interactions (reactions, comments, and shares) divided by the number of fans a profile has at the time of the post, and multiplied by 1000. The posts are segregated by type (photo, video, link, etcetera.).

• Instagram
  It is the sum of interactions (likes and comments) divided by the number of followers a profile has at the time of the post, and multiplied by 1000. The posts are distributed by types (such as image or video).

Platform
Facebook, Instagram

Platform reach
Multi-platform

Organic or Boosted

• Organic
  Instagram

• Organic + Boosted
  Others

Private or Public
Public

Level
Post

ADS
No