General description

  • Facebook
    Sum of interactions (reactions, comments, and shares) divided by the number of fans a profile has at the time of the post, and multiplied by 1000. The posts are segregated by type (photo, video, link, etcetera.).

  • Instagram
    It is the sum of interactions (likes and comments) divided by the number of followers a profile has at the time of the post, and multiplied by 1000. The posts are distributed by types (such as image or video).

Platform
Facebook, Instagram

Platform reach
Multi-platform

Organic or Boosted
Instagram: Organic
Others: Organic + Boosted

Private or Public
Public

Level
Post

ADS
No

Internal metric name (Dashboard)
fb_profile_most_engaging_post_types
ig_profile_most_engaging_post_types
omni_fb_most_engaging_post_types
omni_ig_most_engaging_post_types