Most engaging post types
General description
Facebook
Sum of interactions (reactions, comments, and shares) divided by the number of fans a profile has at the time of the post, and multiplied by 1000. The posts are segregated by type (photo, video, link, etcetera.).Instagram
It is the sum of interactions (likes and comments) divided by the number of followers a profile has at the time of the post, and multiplied by 1000. The posts are distributed by types (such as image or video).
Platform
Facebook, Instagram
Platform reach
Multi-platform
Organic or Boosted
Instagram: Organic
Others: Organic + Boosted
Private or Public
Public
Level
Post
ADS
No
Internal metric name (Dashboard)
fb_profile_most_engaging_post_types
ig_profile_most_engaging_post_types
omni_fb_most_engaging_post_types
omni_ig_most_engaging_post_types