Media engagement rate

General description
Number of people who clicked to play a video, clicked on a link in a post, and viewed the enlarged version of a photo on your page divided by the number of people who have seen your page’s photo, video and link content. (Photo views + Clicks to play + Link clicks) / (Photo post impressions + Video post impressions + Link post impressions)

Platform
Facebook

Platform reach
Post

Organic or Boosted
Organic + Boosted

Private or Public
Private

Level
Post

ADS
No