General description
The sum of the number of interactions per 1000 followers for the set of content published during the selected date range. The number of interactions per 1000 followers is related to content publishing time. The set of content can be defined by profiles, content labels, or profile labels and filtered using various parameters.

Platform
Facebook, Instagram, Twitter, YouTube, LinkedIn

Platform reach
Cross-platform

Alternative/specific description
Number of interactions per 1000 fans. interactions / fans * 1000

  • Facebook
    Sum of interactions (Likes, Comments) divided by the number of followers a page has at the time of the post, and multiplied by 1000. The Aggregation shows the sum of this metric for all posts published on a particular day, during a particular week or month.

  • Instagram
    Sum of interactions (likes and comments) divided by the number of followers a profile had at the time of the post, multiplied by 1000.

  • LinkedIn
    Sum of interactions (for example, likes or comments) divided by the number of followers a profile has at the time of the post, and multiplied by 1000. The Aggregation shows the sum of this metric for all posts published on a particular day, during a particular week or month.

  • Twitter
    Sum of interactions (replies, retweets, likes) divided by the number of followers a profile had at the time of the tweet and reply, and multiplied by 1000.

Organic or Boosted
Instagram: Organic
Others: Organic + Boosted

Private or Public

  • Public
    Instagram, Twitter

  • Private
    LinkedIn

Level
Post

ADS
No

Dimension
date.day