Impressions (profile)

General description
The total number of times your posts were viewed over a selected date range.

Facebook reels data is not included. This is the result of the limitation in Meta’s APIs.

Instagram reels data is included.

Platform
Facebook, Instagram, LinkedIn

Platform reach
Cross-platform

Alternative/specific description

• Instagram
  The total number of times your Instagram posts, stories, and reels have been viewed within the specified date range.
  As of April 21, 2025, new data for Instagram video views and impressions will be replaced by the Media views metric. Media views are available for all type of Instagram content (Post, Reels, Stories). For post-deprecation updates, see the Impressions (Profile Level) section in Instagram Insights Metrics Deprecation (April 21, 2025) and Views Integration - Updated.

• LinkedIn
  The total number of times your LinkedIn posts have been viewed within the specified date range.

Organic or Boosted

• Organic + Boosted
  Facebook

• Organic + Boosted
  Instagram
  Instagram API impressions may differ from values available on the native Instagram dashboards.

Private or Public
Private

Level
Profile

ADS
No

Dimension
date.day