Impressions engagement rate (post)

General description
Impressions engagement rate informs about the percentage of users who engaged with a post during its lifetime given its impressions.

Platform
Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Twitter

As of April 21, 2025, new data for Instagram video views and impressions will be replaced by the Media views metric. Media views are available for all type of Instagram content (Post, Reels, Stories).

Platform reach
Cross-platform

Alternative/Specific description

• Snapchat
  Impressions engagement rate informs about the percentage of users who engaged with a snap during its lifetime, given its impressions

Organic or Boosted

• Organic
  Instagram

• Organic + Boosted
  all others

Instagram, Snapchat, LinkedIn: Organic

Private or Public
Private

Level
Post

ADS
No