How to Do Sentiment Analysis in Content Hub
When planning your next great post, it's especially important to keep an eye on how your audiences are feeling about the content being shared. With automated sentiment analysis across all profiles, it's easier and quicker to spot patterns of engagement than having to slog through sentiment tagging manually. With sentiment insight available to you as it comes in, a bigger story about brand perception emerges.
Why are people responding to this particular piece of content in a certain way?
Is this a consistent reading across most of our content, or just an anomaly?
What are these sentiment patterns telling us about our overall strategy?
In Emplifi Content Hub, you can easily drill down into one post's sentiment specifically, or get a view of sentiment on content and messaging over time. Automated sentiment, in particular, allows you to manage this process at scale, saving tons of time and energy. From Afrikaans to Yoruba, automated sentiment is detected for more than 100 languages – check out the full list of supported languages in Languages Covered in Automated Sentiment Analysis.
To learn more about sentiment analysis across the entire Emplifi platform, see Using Sentiment Analysis to Understand Your Audience.
In Content Hub, you can filter search results in the Unified Feed based on sentiment. This allows you to identify your most positive and most negative content in an instant. Without any manual effort from your side, Emplifi’ algorithm detects and evaluates the sentiment of all comments. Then, it automatically assigns an overall sentiment to that post. There are seven different nuances, reaching from Strongly Positive Sentiment over Neutral to Strongly Negative Sentiment. Posts with less than four comments have No Sentiment assigned to it.
Simply use the search bar to make your selection, or open the advanced search panel to check out all your search options available to you.
So, what does each sentiment grouping mean? You can always click on the question mark in the advanced search panel to access the tooltip if you're unsure while you're working.
Let's check out an example post to understand where to find sentiment insights in Content Hub.
Once you generate content results based on your search, you can spot the sentiment tag on the result itself. This tag sits between the Organic/Paid tag and the Content Grade tag (if your plan includes it.)
Click on the post to enter Post Details and you'll see a breakdown of sentiment and the sentiment per comment.
Here, you'll see sentiment marked with an A. That indicates that the sentiment has been automatically detected. You can change it manually sentiment at any time.
For a metrics-driven perspective, click over to the Performance View table where you can create your own customizable table preset and even create exports.
Exports are available as XLXS and PDF and can be downloaded immediately, sent by email, or even scheduled recurring for when you need them. For straightforward campaign performance reporting, select Post Label as a metric in your preset. Your export will then have a post label column in which you can see which post labels are allocated to that particular post.
Scheduling and reporting the table is 100% flexible. For any changes that you’re making to a preset, the new configuration is automatically applied to scheduled reports; no manual efforts needed. However, please keep in mind that deleting presets doesn’t automatically turn off scheduled reports. In this case, it's best to go directly to the reporting section.