General description
Engagements inform about how many times users engaged with a post during its lifetime

Platform
Facebook, Instagram, Twitter, YouTube, LinkedIn, TikTok

Platform reach
Cross-platform

Alternative/specific description

  • Instagram
    Total engagements (Likes + Comments + Shares) received on your posts during the selected date range.

  • Twitter
    Number of times a user has interacted with a tweet from a selected date range. This includes all clicks anywhere on the tweet (including hashtags, links, avatar, username, and Tweet expansion), retweets, replies, follows, and likes.

Organic or Boosted
TikTok: Organic + Boosted
Others: Organic

Private or Public
Private

Level
Post

ADS
No

Dimension
date.day