General description
The engagement rate for an individual post shows the number of interactions of a post per fan. Engagement rate is therefore calculated by dividing the number of interactions of a post by the number of fans from the day the post was published. The value is finally multiplied by 100 and displayed as a percentage.

The engagement rate for a set of posts is calculated as a simple average of individual post engagement rates.

Platform
Facebook, Instagram, Twitter, YouTube, LinkedIn

Platform reach
Cross-platform

Alternative/specific description

  • Instagram
    Engagement rate displays the average number of interactions per follower per reel. Number of interactions per 1 fan in %. interactions / fans * 100

  • Instagram
    The Engagement Rate for an individual post shows the number of Interactions of a post per follower. Engagement Rate is therefore calculated by dividing the number of Interactions of a post by the number of followers from the day the post was published. The value is finally multiplied by 100 and displayed as a percentage. The Engagement Rate for a set of posts is calculated as a simple average of individual Post Engagement Rates.

  • Facebook
    The Engagement Rate for an individual post shows the number of Interactions of a post per fan. Engagement Rate is therefore calculated by dividing the number of Interactions of a post by the number of fans from the day the post was published. The value is finally multiplied by 100 and displayed as a percentage. The Engagement Rate for a set of posts is calculated as a simple average of individual Post Engagement Rates.

  • Youtube
    The Engagement Rate for an individual video shows the number of Interactions of a video per subscriber. Engagement Rate is therefore calculated by dividing the number of Interactions of a video by the number of subscribers from the day the video was published. The value is finally multiplied by 100 and displayed as a percentage. The Engagement Rate for a set of videos is calculated as a simple average of individual Video Engagement Rates.

Organic or Boosted
Instagram: Organic
Others: Organic + Boosted

Private or Public

  • Public
    Facebook, Instagram, Twitter, YouTube

  • Private
    LinkedIn

Level
Post

ADS
No

Dimension
date.day