Completion rate

General description
The percentage of times a story or video was watched in full during its lifetime. For Instagram, we consider a story completed when the impression was not interrupted by an exit, tap back or tap forward.

Platform
Instagram, TikTok

Data that is processed by metrics in this TikTok widget is subject to a 24-48 hour delay. To learn more about data latencies, review the Reference table in TikTok’s API documentation at Accounts Insights data latency- Reference table for data latency.

Platform reach
Cross-platform

Alternative/specific description

• Instagram
  For Instagram, we consider a story completed when the impression was not interrupted by an exit, tap back or tap forward.

Organic or Boosted

• Organic
  Instagram

• Organic + Boosted
  TikTok

Private or Public
Private

Level
Post

ADS
No