Completion rate

General description
The percentage of times a story or video was watched in full during its lifetime. For Instagram, we consider a story completed when the impression was not interrupted by an exit, tap back or tap forward.

Platform
Instagram, TikTok

Platform reach
Cross-platform

Alternative/specific description

• Instagram
  For Instagram, we consider a story completed when the impression was not interrupted by an exit, tap back or tap forward.

Organic or Boosted
Organic + Boosted

Private or Public
Private

Level
Post

ADS
No