January 9, 2025

Content

Review Content Label Groups from Performance View

In Content, when reviewing your content feed in Performance View, you can now see the label groups that the labels assigned to each piece of the content belong to. This gives you a better overview of how your content is organized by label groups.

Learn more:
Content

UGC

Updates to Our Social UGC App for Shopify

Shopify’s new Checkout Extensibility architecture requires our Social UGC app to have permission to access Shopify’s web pixel for capturing conversion data on order completion.

With this update, if you already have the Social UGC app installed on your store, you can now grant Emplifi permission to access Shopify’s web pixel for enhanced checkout analytics. New installations of the Social UGC app for Shopify automatically grant permission to the pixel.

For instructions on how to update data access for Shopify conversion analytics, see https://developers.pixlee.com/docs/shopify#conversion-analytics.

Instagram Media and Profile Insights Metric Deprecation

As per Meta’s announcement, several Instagram Media and Profile Insights metrics were deprecated on January 8, 2025.

Learn more:
Instagram Media and Profile Insights Metrics Deprecation (January, 2025)