Creator Analytics
Within Creators, there are two different levels of analytics available for you to view for your contacts:
Basic Analytics
Advanced Analytics
Basic Analytics
For any of your contacts that have a public Instagram Business/Creator, X (formerly Twitter) or Twitch account associated with them, we will be able to show:
User Level
Followers
Average Engagement Rate: the metric used to calculate the level of engagement a post receives from the user's followers - (# of total likes + comments) / followers / # of content
Content Level
Likes
Comments
Engagement - (likes + comments)
Engagement rate - (likes + comments) / followers
X (formerly Twitter)
Likes
Comments
Reposts
Engagement rate - (likes + comments + reposts) / followers
Twitch
Plays
Engagement rate - plays / followers
Advanced Analytics
For any of your contacts that have created a Creator Profile and have signed into your brand's Creator Portal Link & have connected a Public Instagram Business or Creator account, you will be able to view advanced Instagram analytics for the account they have attached.
User Level
Audience City - Cities of followers.
Audience Country - Countries of followers.
Audience Gender - The gender distribution of followers. Possible values:
M(male),F(female),U(unknown).Audience Age - The age distribution
Follower Count - plus followers gained & lost over time.
Total posts - plus posts over time
Total engagement - (total likes + total comments)
Average Post engagement - (total likes + total comments) / total posts
Average Engagement Rate - (# of total likes + comments) / followers / # of content
Reach
Profile Views - Total number of users who have viewed the user's profile within the specified period.
Reach - Total number of unique users who have viewed at least one of the user's media.
Impressions - Total number of times the user's media have been viewed.
Content Level
Instagram Photos, Videos & Carousels*
Engagement - (likes + comments + saves)
Impressions - Total number of times the content has been seen on Instagram.
Reach - Total number of unique Instagram accounts that have seen the content on Instagram.
Saved - Total number of unique Instagram accounts that have saved the content on Instagram.
Video Views - Total number of times the video content has been seen. For IG carousels, the number of times all videos within the album have been seen.
*in addition to everything in basic analytics
Instagram Reels
Comments
Likes
Plays - Number of times the reels starts to play after an impression is already counted. This is defined as video sessions with 1 ms or more of playback and excludes replays.
Reach - Number of unique accounts that have seen the reel at least once. Reach is different from impressions, which can include multiple views of a reel by the same account.
Saved
Shares
Total Engagement - (likes + saves + comments + shares)
Instagram Stories
Exits - total number of times someone exited the story.
Impressions - total number of times the story has been seen on Instagram.
Reach - total number of unique Instagram accounts that have seen the story.
Replies - Total number of replies on the story. Value does not include replies made by users in some regions. These regions include: Europe starting December 1, 2020 and Japan starting April 14, 2021. If the Story was created by a user in one of these regions, returns a value of 0.
Forward Taps - Total number of taps to see this story's next photo or video.
Backward Taps - Total number of taps to see this story's previous photo or video.
Completion rate - the percentage of users that watched the story fully without exiting, calculated as: % 100 - (Exits / Impressions) * 100
Exporting Data
You can also export a CSV file of your contacts' general analytics, profile card information, and tags by clicking the CSV file icon and then clicking "Export Contacts."
You can also export a CSV of a creator's Content and Overview analytics by clicking the CSV file icon and then clicking "Export Contacts."
Do you have feedback or more questions? You can contact us through our Emplifi Customer Center.