Within Creators, there are two different levels of analytics available for you to view for your contacts:
For any of your contacts that have a public Instagram Business/Creator, Twitter or Twitch account associated with them, we will be able to show:
Average Engagement Rate: the metric used to calculate the level of engagement a post receives from the user's followers - (# of total likes + comments) / followers / # of content
Engagement - (likes + comments)
Engagement rate - (likes + comments) / followers
Engagement rate - (likes + comments + retweets) / followers
Engagement rate - plays / followers
For any of your contacts that have created a Creator Profile and have signed into your brand's Creator Portal Link & have connected a Public Instagram Business or Creator account, you will be able to view advanced Instagram analytics for the account they have attached.
Audience City - Cities of followers.
Audience Country - Countries of followers.
Audience Gender - The gender distribution of followers. Possible values:
Audience Age - The age distribution
Follower Count - plus followers gained & lost over time.
Total posts - plus posts over time
Total engagement - (total likes + total comments)
Average Post engagement - (total likes + total comments) / total posts
Average Engagement Rate - (# of total likes + comments) / followers / # of content
Profile Views - Total number of users who have viewed the user's profile within the specified period.
Reach - Total number of unique users who have viewed at least one of the user's media.
Impressions - Total number of times the user's media have been viewed.
Instagram Photos, Videos & Carousels*
Engagement - (likes + comments + saves)
Impressions - Total number of times the content has been seen on Instagram.
Reach - Total number of unique Instagram accounts that have seen the content on Instagram.
Saved - Total number of unique Instagram accounts that have saved the content on Instagram.
Video Views - Total number of times the video content has been seen. For IG carousels, the number of times all videos within the album have been seen.
*in addition to everything in basic analytics
Plays - Number of times the reels starts to play after an impression is already counted. This is defined as video sessions with 1 ms or more of playback and excludes replays.
Reach - Number of unique accounts that have seen the reel at least once. Reach is different from impressions, which can include multiple views of a reel by the same account.
Total Engagement - (likes + saves + comments + shares)
Exits - total number of times someone exited the story.
Impressions - total number of times the story has been seen on Instagram.
Reach - total number of unique Instagram accounts that have seen the story.
Replies - Total number of replies on the story. Value does not include replies made by users in some regions. These regions include: Europe starting December 1, 2020 and Japan starting April 14, 2021. If the Story was created by a user in one of these regions, returns a value of 0.
Forward Taps - Total number of taps to see this story's next photo or video.
Backward Taps - Total number of taps to see this story's previous photo or video.
Completion rate - the percentage of users that watched the story fully without exiting, calculated as: % 100 - (Exits / Impressions) * 100
You can also export a CSV file of your contacts' general analytics, profile card information, and tags by clicking the CSV file icon and then clicking "Export Contacts."
You can also export a CSV of a creator's Content and Overview analytics by clicking the CSV file icon and then clicking "Export Contacts."
Do you have feedback or more questions? Contact us directly at firstname.lastname@example.org.