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Creator Analytics

Within Creators, there are two different levels of analytics available for you to view for your contacts:

  • Basic Analytics

  • Advanced Analytics

Basic Analytics

For any of your contacts that have a public Instagram Business/Creator, Twitter or Twitch account associated with them, we will be able to show:

User Level

Instagram

  • Followers

  • Average Engagement Rate: the metric used to calculate the level of engagement a post receives from the user's followers - (# of total likes + comments) / followers / # of content                              

CRM_Engagement_Rate.png

Content Level

Instagram

  • Likes

  • Comments

  • Engagement - (likes + comments)

  • Engagement rate - (likes + comments) / followers

Twitter

  • Likes

  • Comments

  • Retweets

  • Engagement rate - (likes + comments + retweets) / followers

Twitch

  • Plays

  • Engagement rate - plays / followers

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Advanced Analytics

For any of your contacts that have created a Creator Profile and have signed into your brand's Creator Portal Link & have connected a Public Instagram Business or Creator account, you will be able to view advanced Instagram analytics for the account they have attached.

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User Level

  • Audience City - Cities of followers.

  • Audience Country - Countries of followers.

  • Audience Gender - The gender distribution of followers. Possible values: M(male), F(female), U(unknown).

  • Audience Age - The age distribution 

  • Follower Count - plus followers gained & lost over time.

  • Total posts - plus posts over time

  • Total engagement - (total likes + total comments)

  • Average Post engagement - (total likes + total comments) / total posts

  • Average Engagement Rate - (# of total likes + comments) / followers / # of content   

  • Reach

  • Profile Views - Total number of users who have viewed the user's profile within the specified period.

  • Reach - Total number of unique users who have viewed at least one of the user's media.

  • Impressions - Total number of times the user's media have been viewed.

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Content Level

Instagram Photos, Videos & Carousels*

  • Engagement - (likes + comments + saves)

  • Impressions - Total number of times the content has been seen on Instagram.

  • Reach - Total number of unique Instagram accounts that have seen the content on Instagram.

  • Saved - Total number of unique Instagram accounts that have saved the content on Instagram.

  • Video Views - Total number of times the video content has been seen. For IG carousels, the number of times all videos within the album have been seen.

*in addition to everything in basic analytics

Instagram Reels

  • Comments

  • Likes

  • Plays - Number of times the reels starts to play after an impression is already counted. This is defined as video sessions with 1 ms or more of playback and excludes replays.

  • Reach - Number of unique accounts that have seen the reel at least once. Reach is different from impressions, which can include multiple views of a reel by the same account.

  • Saved 

  • Shares

  • Total Engagement - (likes + saves + comments + shares)

Instagram Stories

  • Exits - total number of times someone exited the story.

  • Impressions - total number of times the story has been seen on Instagram.

  • Reach - total number of unique Instagram accounts that have seen the story.

  • Replies - Total number of replies on the story. Value does not include replies made by users in some regions. These regions include: Europe starting December 1, 2020 and Japan starting April 14, 2021. If the Story was created by a user in one of these regions, returns a value of 0. 

  • Forward Taps - Total number of taps to see this story's next photo or video.

  • Backward Taps - Total number of taps to see this story's previous photo or video.

  • Completion rate - the percentage of users that watched the story fully without exiting, calculated as: % 100 - (Exits / Impressions) * 100

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Exporting Data

You can also export a CSV file of your contacts' general analytics, profile card information, and tags by clicking the CSV file icon and then clicking "Export Contacts."

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You can also export a CSV of a creator's Content and Overview analytics by clicking the CSV file icon and then clicking "Export Contacts."

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Do you have feedback or more questions? You can contact us through our Emplifi Customer Center.

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