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Connect to Facebook or Instagram for Collection

In order to collect content from Instagram, you must properly connect both your Facebook and Instagram accounts within your Emplifi UGC Social Profiles Settings. This will be done with the click of one button that utilizes the Facebook API. Only Instagram business accounts will be connected.


Before connecting these social profiles, please make sure the following are true:

  • The Instagram account is a business account

  • You have admin level access to the Facebook business page

  • The Facebook business page is linked to the Instagram business account

Here’s how you can double check each of these:

  • Instagram Business Account: Open Instagram on mobile → Click into Settings → Account → Switch Account Type If you see the options to switch to Personal Account and Creator Account,
    then this is checked off. To learn more, see Switch to an Instagram Business Account.

  • Facebook Business Page Roles: Open Facebook on desktop → Click into your Page → Settings → Page Roles. If you see that your name is under Admin, then this is checked off. The only exception is if you’ve been newly appointed within the past week, then you’ll need to reconnect both Facebook and Instagram accounts in Emplifi UGC once the time frame is met.

  • Facebook and Instagram Linkage: Open Facebook on desktop →  Click into your Page → Settings → Instagram. If you see the connected Instagram business account, then this is checked off. Please note that an Instagram Business Account can only be connected to a single Facebook page.


As a reminder, you’ll be logging in with your personal Facebook account. However, we will only be collecting content from the page, and not from your personal Facebook account.

If you double checked these requirements, connected to your Facebook and Instagram social profiles from Emplifi UGC, and the briefcase icon still does not pop up, please try disconnecting both and reconnecting them respectively before attempting to troubleshoot. To learn more, see Troubleshoot Instagram or Facebook Connections.

Do you have feedback or more questions? You can contact us through our Emplifi Customer Center.

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