Analyze Engagement in Unified Analytics
Monitoring, and analyzing engagement with your content is a crucial part of measuring the success of your social media presence.
In Unified Analytics, engagement widgets are available in the following Overview boards and sub-boards:
Cross platform
Facebook
Instagram
Linkedin
X (formerly known as Twitter)
Youtube
Pinterest
TikTok
Snapchat
The following engagement widgets are available:
average engagements per media type
average engagements trend
average number of engagements
engagements by platform
engagements per media type
engagements trend
impressions engagement rate
impressions engagement rate by platform
impressions engagement rate per media type
impressions engagement rate trend
number of engagements
reach engagement rate by platform
reach engagement rate per media type
reach engagement rate rate trend
reach impressions rate
Availability of any particular widget depends on a specific board depends on board/profile/data combination.
For general information how various engagement parameters are calculated, see Engagements, Reach Engagement Rate, and Impressions Engagement Rate.