Monitoring, and analyzing engagement with your content is a crucial part of measuring the success of your social media presence.
In Unified Analytics, engagement widgets are available in the following Overview boards and sub-boards:
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Cross platform
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Facebook
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Instagram
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Linkedin
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X (formerly known as Twitter)
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Youtube
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Pinterest
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TikTok
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Snapchat
The following engagement widgets are available:
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average engagements per media type
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average engagements trend
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average number of engagements
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engagements by platform
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engagements per media type
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engagements trend
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impressions engagement rate
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impressions engagement rate by platform
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impressions engagement rate per media type
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impressions engagement rate trend
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number of engagements
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reach engagement rate by platform
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reach engagement rate per media type
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reach engagement rate rate trend
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reach impressions rate
Availability of any particular widget depends on a specific board depends on board/profile/data combination.
For general information how various engagement parameters are calculated, see Engagements, Reach Engagement Rate, and Impressions Engagement Rate.