Ad Type Definitions
The Ad Types that are used within the analytics tools are defined and calculated by Emplifi.
Standard ad type doesn’t show in the card.
Ad Type | Available Platforms | Description | Definition Conditions |
|---|---|---|---|
Boosted/Promoted | The Boosted tag categorizes ads that are derived from the originally organic content that you started to promote. | Facebook: Associated with a published Facebook page post or created from an Instagram post still associated with it. Twitter: Associated with a Twitter post published on the organic timeline. | |
Catalog | The Catalog tag categorizes ads according to the items you included in your product catalog through Facebook Commerce/Catalog Manager. | Facebook: Recognized as a Catalog by the Ad Creative definition. | |
Dynamic | The Dynamic tag categorizes ads created from randomized combinations of creatives, such as images, videos, and copy, as defined through Business Manager. | Facebook: Recognized as a Dynamic by the Ad Creative definition. | |
Variations | The Variations tag categorizes ads created from predetermined combinations of creatives, such as images, videos, and copy, as defined through Business Manager. | Facebook: Recognized as Variations by the Ad Creative definition. | |
Standard | Any other Ad | The Ad doesn’t match any of the previous conditions. |