With a Shoppable Instagram, you can give your customers an easier way to purchase your products through a generated URL. If you haven't created one yet, go to Publish a Shoppable Instagram to learn more.
Here are some of our recommended best practices for putting together your Shoppable Instagram:
-
Create a bold and inviting Instagram bio to draw in potential customers to click on your Shoppable Instagram.
-
Include specific captions for your content to redirect followers to your Shoppable Instagram:
-
"Tap the link in our bio to learn more!"
-
"You can shop these products now in the link shown on our profile!"
-
-
Promote your Shoppable Instagram through other channels:
-
Tweeting to your followers
-
Sharing on Facebook
-
Including it as a swipe up link on Instagram Stories
-
Have your influencers/brand ambassadors promote too
-
-
Convert traffic to commerce by linking social content to shoppable products.