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Shoppable Instagram Best Practices

With a Shoppable Instagram, you can give your customers an easier way to purchase your products through a generated URL. If you haven't created one yet, go to Publish a Shoppable Instagram to learn more.

Here are some of our recommended best practices for putting together your Shoppable Instagram:

  • Create a bold and inviting Instagram bio to draw in potential customers to click on your Shoppable Instagram.

  • Include specific captions for your content to redirect followers to your Shoppable Instagram:

    • "Tap the link in our bio to learn more!"

    • "You can shop these products now in the link shown on our profile!"

  • Promote your Shoppable Instagram through other channels:

    • Tweeting to your followers

    • Sharing on Facebook

    • Including it as a swipe up link on Instagram Stories

    • Have your influencers/brand ambassadors promote too

  • Convert traffic to commerce by linking social content to shoppable products. 

Do you have feedback or more questions? You can contact us through our Emplifi Customer Center.

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