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How do Emplifi UGC Widgets Affect My Website?

Will Emplifi UGC slow down my website?

Emplifi UGC galleries are built with performance in mind. While the addition of any new assets on a page will affect load times, Emplifi UGC’s galleries are fully asynchronous and will always allow the rest of your page to load before they load themselves. We also provide additional customization within the platform to change the size and load priority with which the code loads. You can find this section in the advanced section of your display within the Publish Center.


Why is Emplifi UGC adding X ms of load time to my website?

We work hard to balance speed, reliability, security, robustness, and flexibility with our widget architecture, so tradeoffs do have to be made in some places to ensure site visitors get an optimal browsing experience. Our initial loading is asynchronous, and as such we do not block the rest of your page from loading and slow the startup process down. We’ve seen great success across over 1,000 customer websites using this mixture of decisions and have found that focusing on perceived load speed rather than raw loading time is a much more effective way to increase ROI across a variety of verticals.

What tools do you recommend for benchmarking website performance?

It’s important to keep in mind that the feedback from these sites are merely recommendations based on best practices, and exact implementation details and context should be taken into account on a website by website basis.

Do you have feedback or more questions? You can contact us through our Emplifi Customer Center.

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