Getting Customers to Share Content Best Practices

Looking to get your customers so share more content? It's easy! You'll need to make sure your brand clearly addresses how they can do so. Remember, they'll be more than happy to do it if the steps they follow are simple.

The best practices in this article will help you and your customers create engaging content.

Social Media 

• Use your social accounts to remind customers to mention your brand on posts so they can share and be featured.

• Make sure your @brand mention and hashtag is visible in the bios of all of your social media profiles.

• Repost UGC on your social feeds and attribute it to your customers.

Website

• Create a gallery of customer content on your homepage and/or blog.

• Place a gallery of customer content on your product pages.

• Run a contest or campaign and offer rewards for the best content (ex. photo of the day campaign, product launch campaigns, BOGO campaign, etc).

Live Displays

• Use monitors or tablets to display galleries of customer content.

• Use billboard, prints ads, and more to display high-quality customer content.

Email Campaign 

The email-ask is a great way to have customers submit visual content of their experience with your brand post-purchase. Include your hashtag and brand handle in all email communication, you can also use the Emplifi UGC direct uploader in emails:

• Sales emails

• Service emails

• Up-sell emails

• Retargeting emails

• Testimonial emails

• Abandoned cart emails

Package Inserts 

Placing your branded call-to-action on print is another easy way to encourage your customers to share content:

• Flyers

• Packaging

• Discount offers

• Product samples

• Thank you cards with CTA 

• Catalogs

Do you have feedback or more questions? You can contact us through our Emplifi Customer Center.