2022.07.08 - Reels Support

This is a reel-y big announcement - Our UGC platform now supports Instagram Reels!

As of today, Instagram Reels will automatically be collected via all Instagram collection methods: Mention, Hashtag, User Handle, Photo Tag, and Creators. If you have Instagram Collection configured, Reels will automatically & retroactively (where available) populate in your albums, so no additional setup is needed. You’ve probably collected a bunch of Reels into your albums already!

Reels content currently shows up in the platform as an Instagram video and is fully supported by our permissioning, publishing & tagging functionality.

In the future, we will be working on adding full support for Reels, including analytics, scheduling, and tools to make Reels more discoverable within our UI.

What can I currently do with Instagram Reels:

Collect Reels via all Instagram collection methods: Mention, Hashtag, User Handle, Photo Tag, and Creators.
Publish Reels to all of my web galleries.
Permission Reel content via commenting & the Pixlee assistant.
Tag Reels with products.
Schedule collected Reels to post as standard videos on Instagram.

What can’t I do with Reels:

Schedule a video (including a collected Reel) to post as a Reel on Instagram.
See analytics for my Reels.
Distinguish Reels from other Instagram videos in the UI.
Filter content by Reels.

We can’t wait to see all of the reel-y awesome content that this upgrade will bring to your UGC marketing.