Unified Analytics - List of Widgets
This page contains the list of all widgets that are available in Unified Analytics.
Unified Analytics board contain widgets with dynamic names and definitions. Such are not included in this table because their names, etc. change based on what profile and filters are applied. For example, profile vs profile, average X per Y.
Widget | Definition | Board path | Metrics |
|---|---|---|---|
Advisor performance overview | An overview of performance metrics for all advisors during the selected date range | Live Commerce > Advisor performance | hours_signed_in $,$ hours_online $,$ hours_offline $,$ hours_inactive $,$ hours_accepted_talk $,$ hours_survey $,$ hours_scheduled_talk |
Agent performance | An overview of how much time each agent takes to respond to case messages escalated during the selected date range, and how many assigned cases they resolved | Care > Team performance > Team performance | Cases marked as Done $,$ Handling Time |
Authors by age | The distribution of the number of unique authors who produced content matching the analyzed queries, segregated by the age of the author | Listening > Audience > Audience | The total number of authors |
Authors by age and gender | The distribution of the total number of unique authors that produced mentions matching the analyzed queries, segregated by the author's age and gender | Listening > Aggregated overview > Aggregated overview | Number of mentions |
Authors by age and gender | The distribution of the number of unique authors who produced content matching the analyzed queries, segregated by the age and gender of the author | Listening > Audience > Audience | Number of authors |
Authors by age trend | An overview of the distribution of unique authors who produced content matching the analyzed queries, segregated by the age of the author and the date of the mention's publication | Listening > Audience > Audience | Number of authors |
Authors by gender | The distribution of the total number of unique authors that produced mentions matching your analyzed queries, segregated by the author's gender | Listening > Audience > Audience | The total number of authors |
Authors by gender | The distribution of the total number of unique authors that produced mentions matching your analyzed queries, segregated by the author's gender | Listening > Aggregated overview > Aggregated overview | The total number of authors |
Authors by gender trend | An overview of the distribution of unique authors that produced mentions matching your analyzed queries, segregated by the author's gender and the date of the mention's publication | Listening > Audience > Audience | Number of authors |
Authors trend | An overview of the number of unique authors that produced mentions matching the analyzed queries, segregated by content publication date. Authors who produced multiple mentions are counted only once. Authors who cannot be identified due to API limitations (e.g. via Instagram hashtag search) are not counted. | Listening > Aggregated overview > Aggregated overview | Number of authors |
Authors trend | An overview of the total number of unique authors that produced content matching the analyzed queries, segregated by date of content publication. Authors who produced multiple content pieces are counted only once. Authors who cannot be identified due to API limitations (e.g. via Instagram hashtag search) are not counted. | Listening > Volume > Volume | Number of authors |
Average completion rate | The average percentage of times that a user completed a video published within the selected date range during the video's lifetime | Profile performance > TikTok > Video insights > Video insights | Average completion rate |
Average completion rate trend | An overview of the average number of times that users completed a video published within the selected date range during the video's lifetime, segregated by publication date | Profile performance > TikTok > Video insights > Video insights | Avg. completion rate |
Average CSAT | The average of all CSATs (customer satisfaction scores) across all Live Advisor surveys within the selected date range | Live Commerce > Executive summary | CSAT score |
Average CSAT | The average of all CSATs (customer satisfaction scores) received by the selected advisor via surveys submitted within the selected date range | Live Commerce > Advisor performance | Average CSAT |
Average daily clicks per link | The distribution of the average number of daily clicks per link during the selected date range, segregated by link/URL | Link In Bio > Link In Bio Performance | Average daily clicks |
Average engagements by media type | The sum of lifetime interactions (e.g. reactions, comments, shares) for the set of content published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.). | Profile performance > Snapchat > Overview > Profile vs. profile | Engagements |
Average engagements per content piece | Average engagements per snap is caluclated as the sum of lifetime engagements (e.g. swiping up, shares, comments and screenshots) on snaps published during the selected date range, divided by the number of published snaps from the same period | Profile performance > Snapchat > Overview > Multicomparison | Average engagements per snap |
Average engagements per content piece trend | An overview of the total number of average engagements per snap, segregated by publication date. Average engagement per snap is calculated as the sum of lifetime engagements (e.g. swiping up, shares, comments and screenshots) on snaps published during the selected date range, divided by the number of published snaps from the same period. | Profile performance > Snapchat > Overview > Profile vs. profile | Average engagements per snap |
Average handling time | The average amount of time it takes agents to respond to messages for cases escalated to Care during the selected date range | Care > Case analysis > Case analysis | Handling time |
Average handling time by agent | The average amount of time it takes agents to respond to Care case messages, segregated by agent | Care > Team performance > Team performance | Handling time |
Average handling time trend | An overview of the average amount of time it takes agents to respond to Care case messages for cases escalated during the selected date range, segregated by date of escalation | Care > Case analysis > Case analysis | Handling time |
Average impressions by paid vs. organic | The sum of lifetime views for all posts published by selected profiles during the selected date range, divided by the number of posts from the same period. Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user. | Profile performance > Facebook > Overview > Profile vs. profile | Average content impressions |
Average impressions by paid vs. organic | The average number of times a post published during the selected date range was viewed during its lifetime. This metric does not count user-generated content. Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user. | Profile performance > Facebook > Overview > Time comparison | Average content impressions |
Average incoming messages by hour | An overview of the average number of user messages sent to your bots during the selected date range, segregated by the hour of the day they were received. This metric counts both prompted and unprompted user messages. | Bot > Bot performance > Bot performance | Proxy |
Average interactions per 1K followers | The average number of interactions per 1000 followers for the set of content published during the selected date range. The number of interactions per 1000 followers is related to content publishing time. | Profile performance > Instagram > Overview > Multicomparison | Avg. interactions per 1K followers |
Average interactions per 1K followers | The average number of interactions per 1000 followers for the set of content published during the selected date range. The number of interactions per 1000 followers is related to content publishing time. | Profile performance > Twitter > Overview > Multicomparison | Avg. interactions per 1K followers |
Average interactions per 1K followers | The average number of interactions per 1000 subscribers for the set of videos published during the selected date range. The number of interactions per 1000 subscribers is related to video publishing time. | Profile performance > YouTube > Overview > Multicomparison | Avg. interactions per 1K subscribers |
Average interactions per 1K followers | The average number of interactions per 1000 followers for the set of posts published during the selected date range. The number of interactions per 1000 followers is related to content publishing time. | Profile performance > LinkedIn > Overview > Multicomparison | Avg. interactions per 1K followers |
Average interactions per 1K followers | The average number of interactions per 1000 followers for the set of content published during the selected date range. The number of interactions per 1000 followers is related to content publishing time. | Profile performance > Facebook > Overview > Multicomparison | Avg. interactions per 1K followers |
Average interactions per 1K followers | The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range. The number of interactions per 1000 followers is related to content publishing time. | Profile performance > Cross-platform > Overview > Multicomparison | Average interactions per 1K followers |
Average interactions per 1K followers | The average number of interactions (likes, comments, and shares) per 1000 subscribers for the set of videos published during the selected date range. The number of interactions per 1000 subscribers is related to video publishing time. | Profile performance > YouTube > Public profiles > Multicomparison | Avg. interactions per 1K subscribers |
Average interactions per 1K followers | The average number of interactions per 1000 followers for the set of content published during the selected date range. The number of interactions per 1000 followers is related to content publishing time. | Profile performance > Instagram > Public profiles > Multicomparison | Avg. interactions per 1K followers |
Average interactions per 1K followers | The average number of interactions per 1000 followers for the set of content published during the selected date range. The number of interactions per 1000 followers is related to content publishing time. | Profile performance > Facebook > Public profiles > Multicomparison | Avg. interactions per 1K followers |
Average interactions per content piece | The sum of interactions (e.g. reactions, comments, shares) on content published during the selected date range, divided by the number of content pieces from the same period | Profile performance > Cross-platform > Content performance > Content performance | Average interactions per content piece |
Average interactions per content piece | The total number of lifetime interactions (likes and comments) received by posts published by selected profiles during the selected date range, divided by the number of posts from the same period | Profile performance > Instagram > Overview > Multicomparison | Average interactions per post |
Average interactions per content piece | The total number of lifetime interactions (likes, replies and retweets) received by tweets published during the selected date range, divided by the number of tweets from the same period | Profile performance > Twitter > Overview > Multicomparison | Average interactions per tweet |
Average interactions per content piece | The sum of lifetime interactions (reactions, comments, and shares) received by posts published during the selected date range, divided by the number of posts from the same period | Profile performance > LinkedIn > Overview > Multicomparison | Average interactions per post |
Average interactions per content piece | The sum of lifetime interactions for content pinned during the selected date range, divided by the number of pins from the same period | Profile performance > Pinterest > Overview > Multicomparison | Average interactions per pin |
Average interactions per content piece | The total number of lifetime interactions (reactions, comments, and shares) received by posts published by selected profiles during the selected date range, divided by the number of posts from the same period | Profile performance > Facebook > Overview > Multicomparison | Average interactions per post |
Average interactions per content piece | The sum of lifetime interactions (e.g. reactions, comments, shares) received by posts published during the selected date range, divided by the number of posts from the same period. | Profile performance > Cross-platform > Overview > Multicomparison | Average interactions per content piece |
Average interactions per content piece | The total number of lifetime interactions (likes, comments, and shares) for videos published by a selected profile during the selected date range, divided by the number of published videos from the same period | Profile performance > YouTube > Public profiles > Multicomparison | Average interactions per video |
Average interactions per content piece | The total number of lifetime interactions (likes and comments) received by posts published by selected profiles during the selected date range, divided by the number of posts from the same period | Profile performance > Instagram > Public profiles > Multicomparison | Average interactions per post |
Average interactions per content piece | The total number of lifetime interactions (reactions, comments, and shares) received by posts published by selected profiles during the selected date range, divided by the number of posts from the same period | Profile performance > Facebook > Public profiles > Multicomparison | Average interactions per post |
Average interactions per content piece trend | An overview of average interactions (reactions, comments, and shares) for posts published by selected profiles during the selected date range, segregated by publication date. Average interactions is calculated as the sum of lifetime interactions for all posts, divided by the number of posts from the same period. | Profile performance > Cross-platform > Overview > Profile vs. profile | Average interactions per content piece |
Average interactions per content piece trend | An overview of average lifetime interactions (e.g. reactions, comments, shares) for content pieces published across the selected date range. Data is segregated by publication date. Average interactions is calculated as lifetime interactions for each content piece, divided by the number of content pieces published in the same period. | Profile performance > Cross-platform > Content performance > Content performance | Average interactions |
Average interactions per video | The sum of lifetime interactions (reactions, comments, and shares) received by posts published during the selected date range, divided by the number of posts from the same period | Profile performance > YouTube > Overview > Multicomparison | Average interactions per video |
Average order value | The average amount spent by users per transaction attributed to an advisor. Average order value is calcualted by divding total attributed revenue by the total number of orders over the selected date range. This metric includes external sales made within a designated time window following a Live Advisor interaction. | Live Commerce > Executive summary | Average order value |
Average order value | An overview of the average amount spent by users per transaction attributed to the selected advisor. Average order value is calcualted by divding total revenue over the selected date range by the total number of orders. This metric includes external sales made within a designated time window following an interaction (e.g. within 30 days or as configured). | Live Commerce > Advisor performance | Average order value |
Average reach | The estimated number of unique users who saw your ads at least once during the selected date range. Reach is different from impressions, as it does not count multiple views by the same users. Note: Twitter and TikTok ads data is not available for this metric. | Paid > Paid insight overview > Paid insight overview | Average reach |
Average reach per city | The distribution of cities among the average number of users who saw a post that was published by selected pages during the selected date range. Location data is derived from Facebook. | Profile performance > Facebook > People insights > Reach | The total number of profile reach |
Average reach per content piece | The sum of lifetime reach for every post published during the selected date range, divided by the number of posts from the same period. This metric does not count user-generated content. | Campaigns & labels > Facebook > Facebook | Average reach per post |
Average reach per content piece | The sum of lifetime reach for all posts published during the selected date range, divided by the number of posts from the same period. This metric does not include user-generated content. | Campaigns & labels > Instagram > Instagram | Average reach per content piece |
Average reach per content piece | Average reach per snap is caluclated as the sum of lifetime reach (e.g. swiping up, shares, comments and screenshots) on snaps published during the selected date range, divided by the number of published snaps from the same period | Profile performance > Snapchat > Overview > Multicomparison | Average reach per snap |
Average reach per content piece | The sum of lifetime reach for content pieces published during the selected date range, divided by the number of content pieces from the same period. This metric does not consider user-generated content. | Profile performance > Cross-platform > Content performance > Content performance | Average reach per content piece |
Average reach per content piece | The sum of lifetime reach for every video published during the selected date range, divided by the number of videos from the same period | Profile performance > TikTok > Video insights > Video insights | Average reach |
Average reach per content piece | The total lifetime reach for every snap published during the selected date range, divided by the number of snaps from the same period | Campaigns & labels > Snapchat > Snapchat | Average reach per content piece |
Average reach per content piece | The total lifetime reach for every video published by selected profiles during the selected date range, divided by the number of videos from the same period | Profile performance > TikTok > Overview > Multicomparison | Average reach per video |
Average reach per content piece | The sum of lifetime reach for every post published during the selected date range, divided by the number of posts from the same period. This metric does not count user-generated content. | Profile performance > Instagram > Content performance > Content performance | Average reach per post |
Average reach per content piece | The sum of lifetime reach for every post published during the selected date range, divided by the number of posts from the same period | Profile performance > LinkedIn > Content performance > Content performance | Average reach per post |
Average reach per content piece (undefined) | The sum of lifetime reach for every post published during the selected date range, divided by the number of posts from the same period | Profile performance > Facebook > Content performance > Content performance | Average reach per post |
Average reach per content piece trend | An overview of the average reach for every video published during the selected date range, segregated by publication date. Average reach per post is calculated as lifetime reach for all videos, divided by the number of videos from the same period. | Profile performance > TikTok > Video insights > Video insights | Average reach per video |
Average reach per content piece trend | An overview of average reach for content published by selected profiles during the selected date range, segregated by publication date. Average reach per content piece is calculated as lifetime reach for all content pieces, divided by the number of content pieces from the same period. | Profile performance > Cross-platform > Overview > Profile vs. profile | Average reach per content piece |
Average reach per content piece trend | An overview of average lifetime reach for all content pieces published during the selected date range, segregated by publication date. Average reach is calculated as lifetime reach for all content pieces, divided by the number of content pieces from the same period. This metric does not count user-generated content. | Profile performance > Cross-platform > Content performance > Content performance | Average reach per content piece trend |
Average reach per content piece trend | An overview of average reach for posts published by selected profiles during the selected date range, segregated by publication date. Average reach per post is calculated as lifetime reach for all posts, divided by the number of posts from the same period. | Profile performance > Instagram > Overview > Profile vs. profile | Average reach per post |
Average reach per content piece trend | An overview of average reach for posts published during the selected date range, segregated by publication date. Average reach per post is calculated as lifetime reach for all posts, divided by the number of posts from the same period. | Profile performance > Instagram > Content performance > Content performance | Avg. reach per post |
Average reach per content piece trend | An overview of average reach for posts published by selected profiles during the selected date range, segregated by publication date. Average reach per post is calculated as lifetime reach for all posts, divided by the number of posts from the same period. | Profile performance > LinkedIn > Overview > Profile vs. profile | Average reach per post |
Average reach per content piece trend | An overview of average reach for every post published during the selected date range, segregated by publication date. Average reach per post is calculated as lifetime reach for all posts, divided by the number of posts from the same period. | Profile performance > LinkedIn > Content performance > Content performance | Average reach per post |
Average reach per content piece trend | An overview of average reach for snaps published by selected profiles during the selected date range, segregated by publication date. Average reach per snap is calculated as lifetime reach for all snaps, divided by the number of published snaps from the same period. | Profile performance > Snapchat > Overview > Profile vs. profile | Average reach per snap |
Average reach per content piece trend (undefined) | An overview of average lifetime reach for all posts published by selected profiles during the selected date range, segregated by publication date. Average reach per post is calculated as lifetime reach for all posts, divided by the number of published posts from the same period. Note: If a post appears as both organic and paid to a user, it is counted in both categories. | Profile performance > Facebook > Overview > Profile vs. profile | Average reach per post |
Average reach per country | The distribution of countries among the average number of users who saw a post that was published by selected pages during the selected date range. Location data is derived from Facebook. | Profile performance > Facebook > People insights > Reach | The total number of profile reach |
Average reach per language | The distribution of languages among the average number of users who saw a post that was published by selected pages during the selected date range. Language data is derived from Facebook. | Profile performance > Facebook > People insights > Reach | The total number of profile reach |
Average reach per media type | The sum of lifetime reach for content pieces published by selected profiles during the selected date range, divided by the number of published content pieces from the same period. Data is segregated by media type. This metric does not consider user-generated content. | Profile performance > Cross-platform > Overview > Profile vs. profile | Average reach per media type |
Average reach per media type | The sum of lifetime reach for all posts published during the selected date range, divided by the number of posts from the same period. Data is segregated by media type. | Profile performance > Instagram > Content performance > Content performance | Average reach |
Average reach per media type | The sum of lifetime reach for posts published by selected profiles during the selected date range, divided by the number of published posts from the same period. Data is segregated by media type (e.g. image, carousel, reel, etc.). This metric does not consider user-generated content. | Profile performance > Instagram > Overview > Profile vs. profile | Average reach per media type |
Average reach per media type | The sum of lifetime reach for posts published by selected profiles during the selected date range, divided by the number of published posts from the same period. Data is segregated by media type. This metric does not count user-generated content. | Profile performance > LinkedIn > Overview > Profile vs. profile | Average reach per media type |
Average reach per media type | Average reach per media type is calculated as the sum of lifetime reach for snaps published by selected profiles during the selected date range, divided by the number of published snaps from the same period. Data is segregated by media type (e.g. photo, video). | Profile performance > Snapchat > Overview > Profile vs. profile | Average reach per media type |
Average reach per media type (undefined) | The distribution of average lifetime reach for all posts published by selected profiles during the selected date range, segregated by media type (image, link, video, etc.). Average reach per post is calculated as lifetime reach for all posts, divided by the number of published posts from the same period. Note: If a post appears as both organic and paid to a user, it is counted in both categories. | Profile performance > Facebook > Overview > Profile vs. profile | Average reach per media type |
Average reach per media type (undefined) | The sum of lifetime reach for posts published during the selected date range, divided by the number of postsfrom the same period. Data is segregated by media type (e.g. images, videos, links). 🌿💰 This widget shows data for undefined posts according to your filter settings. | Profile performance > Facebook > Content performance > Content performance | Average reach per media type |
Average reach per piece of content | The sum of lifetime reach for every video published during the selected date range, divided by the number of videos from the same period | Campaigns & labels > TikTok > TikTok | Average reach per video |
Average reach per video | The sum of lifetime reach for videos published by selected profiles during the selected date range, divided by the number of published videos from the same period. Data is segregated by media type. This metric does not consider user-generated content. | Profile performance > TikTok > Overview > Profile vs. profile | Average reach per video |
Average reach per video trend | An overview of average reach for videos published by selected profiles during the selected date range, segregated by publication date. Average reach per video is calculated as lifetime reach for all videos, divided by the number of videos from the same period. | Profile performance > TikTok > Overview > Profile vs. profile | Average reach per video |
Average reach trend | Average reach counts the estimated number of unique users who saw your ads at least once during the selected date range. Reach is different from impressions, as it does not count multiple views of your ads by the same users. This metric shows an overview of average reach, segregated by date. Note: Twitter and TikTok ads data is not available for this metric. | Paid > Paid insight overview > Paid insight overview | Average reach trend |
Average reach vs. impressions per content piece trend (undefined) | An breakdown overview of average lifetime reach vs. average lifetime impressions for posts published during the selected date range, segregated by publication date. Average reach is calculated as the sum of lifetime reach for all posts, divided by the number of posts from the same period. | Profile performance > Facebook > Content performance > Content performance | Avg. reach per post $,$ Impressions |
Average story completion rate | The average percentage of times a story was watched in full during its lifetime. Instagram considers a story completed when the impression was not interrupted by an exit, tap back, or tap forward. | Profile performance > Instagram > Story engagement > Story engagement | Average completion rate |
Average story reach | The sum of lifetime reach for stories published during the selected date range, divided by the number of stories from the same period. This metric does not count user-generated content. | Profile performance > Instagram > Story engagement > Story engagement | Story reach |
Average talk time (minutes) | The average number of hours advisors spent on accepted call routings during the selected date range | Live Commerce > Operational performance | Minutes |
Average time on page | The average amount of time (in hours, minutes or seconds) visitors spent on the microsite during the selected date range | Link In Bio > Link In Bio Performance | Average time on page |
Average time to answer (seconds) | The average number of seconds between when a call begins ringing on the selected advisor's device (excluding server lag) and the moment when the advisor successfully answers the call | Live Commerce > Advisor performance | seconds |
Average time to answer (seconds) | The average number of seconds between when a call begins ringing on an advisor's device (excluding server lag) and the moment when the advisor successfully answers the call | Live Commerce > Operational performance | Seconds |
Average time to decline (seconds) | The average number of seconds between when a call begins ringing on an advisor's device (excluding server lag) and the moment when the advisor declines the call | Live Commerce > Operational performance | Seconds |
Average time to first response | The average amount of time it takes agents to send their first response after being assigned a Care case | Care > Case analysis > Case analysis | Time to first response |
Average time to first response by agent | The average amount of time it takes agents to send their first response after being assigned a Care case, segregated by agent | Care > Team performance > Team performance | Time to first response |
Average time to first response trend | An overview of the average amount of time it takes agents to send their first response after being assigned a Care case escalated during the selected date range, segragated by escalation date | Care > Case analysis > Case analysis | Time to first response |
Average time watched | The average amount of time that users spent watching videos published within the selected date range during the videos' lifetime. YouTube insights data may take 72 hours to be available from the network. | Profile performance > YouTube > Video insights > Video insights | Average time watched |
Average time watched (seconds) | The average number of seconds that users spent watching a video published within the selected date range during the video's lifetime | Profile performance > TikTok > Video insights > Video insights | Average time watched (seconds) |
Average time watched (seconds) trend | An overview of the average time watched for every video published over the selected date range, segregated by publication date. Average time watched is calculated as the sum of lifetime view length for all videos, divided by the number of videos from the same period. | Profile performance > TikTok > Video insights > Video insights | Average time watched (seconds) |
Average time watched trend | An overview of the average amount of time that users spent watching videos published within the selected date range during the videos' lifetime. YouTube insights data may take 72 hours to be available from the network. | Profile performance > YouTube > Video insights > Video insights | Average time watched |
Average unique video views | The average number of unique users who viewed a video that was published during the selected date range. Facebook considers a video viewed when it was watched for 3+ seconds. | Profile performance > Facebook > Content performance > Content performance | Average unique video views |
Average unique video views by paid vs. organic | The average number of unique users who viewed a video during its lifetime. Facebook considers a video viewed when it was watched for 3+ seconds. Note: This metric compares performance for organic vs. paid (boosted) posts related to a Facebook page. Some posts are counted in both categories if they appear as both organic and paid to a user. | Profile performance > Facebook > Content performance > Content performance | Average unique video views |
Average unique video views trend (undefined) | An overview of the average number of unique users who watched a video that was published by selected profiles during the selected date range, segregated by publication date. Facebook considers a video as viewed when it was watched for 3+ seconds. Note: If a post appears as both organic and paid to a user, it is counted in both categories. | Profile performance > Facebook > Overview > Profile vs. profile | Average unique video views |
Average view percentage | The average percentage of video length that was viewed for all videos published within the selected date range. This metric does not count looping clips traffic. YouTube insights data may take 72 hours to be available from the network. | Profile performance > YouTube > Video insights > Video insights | Average view percentage |
Average view percentage trend | An overview of the average percentage of video length that was viewed for all videos published within the selected date range, segregated by publication date. This metric does not count looping clips traffic. YouTube insights data may take 72 hours to be available from the network. | Profile performance > YouTube > Video insights > Video insights | Average view percentage |
Bounce rate | The percentage of all visitors who exited the microsite without interacting with any links during the selected date range | Link In Bio > Link In Bio Performance | Bounce rate |
Business hours | The total number of business hours for a given retailer within the selected date range, as defined by the retailer account admin | Live Commerce > Operational performance | Business hours |
Cases by agent and custom view | The distribution of cases escalated to Care during the selected date range, segregated by assigned agent and custom view | Care > Team performance > Team performance | Number of cases |
Cases by agent and language | The distribution of cases escalated to Care during the selected date range, segregated by assigned agent and language | Care > Team performance > Team performance | Number of cases |
Cases by agent and platform | The distribution of cases escalated to Care during the selected date range, segregated by agent and social media platform | Care > Team performance > Team performance | Number of cases |
Cases by agent and status | The distribution of cases escalated to Care over the selected date range, segregated by assigned agent and case status (New, Open, Pending, Done) | Care > Team performance > Team performance | Number of cases |
Cases by agent trend | The distribution of cases escalated to Care during the selected date range, segregated by agent and shown over time | Care > Team performance > Team performance | Number of cases |
Cases by assigned vs. unassigned | The distribution of cases escalated to Care during the selected date range, segregated by cases that are assigned to agents and those which are unassigned | Care > Team performance > Team performance | Number of cases |
Cases by custom field | The distribution of cases escalated to Care during the selected date range, segrated by custom case fields used | Care > Case analysis > Case analysis | Number of cases |
Cases by custom view | The distribution of cases escalated to Care during the selected date range, segregated by custom view | Care > Case analysis > Case analysis | Number of cases |
Cases by day of the week | The distribution of cases escalated to Care during the selected date range, segregated by weekday | Care > Case analysis > Case analysis | Number of cases |
Cases by hour of the day | The distribution of cases escalated to Care during the selected date range, segregated by the time of escalation | Care > Case analysis > Case analysis | Number of cases |
Cases by language | The distribution of cases escalated to Care over the selected date range, segregated by language | Care > Case analysis > Case analysis | Number of cases |
Cases by platform | The distribution of cases escalated to Care during the selected date range, segregated by social media platform | Care > Case analysis > Case analysis | Number of cases |
Cases by status | The distribution of cases escalated to Care over the selected date range, segregated by case status (New, Open, Pending, Done) | Care > Case analysis > Case analysis | Number of cases |
Cases by status trend | The distribution of cases escalated to Care over the selected date range, segregated by case status (New, Open, Pending, Done) and date of escalation | Care > Case analysis > Case analysis | Number of cases |
Click through rate (CTR) | The percentage of times that users clicked on a link associated with an ad or sponsored post over the selected date range | Paid > Paid insight overview > Paid insight overview | Click through rate (CTR) |
Click through rate (CTR) trend | The percentage of times that users clicked on a link associated with an ad or sponsored post over the selected date range | Paid > Paid insight overview > Paid insight overview | Click through rate (CTR) trend |
Clicks | The total amount of unique clicks on ads or paid content | Paid > Paid insight overview > Paid insight overview | Clicks |
Clicks trend | The total amount of unique clicks on ads or paid content | Paid > Paid insight overview > Paid insight overview | Clicks trend |
Completion rate | The percentage of times a video published during the selected date range was watched in full during its lifetime | Campaigns & labels > TikTok > TikTok | Completion rate |
Content | Profile performance > Facebook > Content performance > Content performance | ||
Content by media type | The distribution of the total number of snaps published by selected profiles during the selected date range, segregated by media type (e.g. photo, video) | Profile performance > Snapchat > Overview > Multicomparison | Snaps |
Content by media type | The distribution of content pieces published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Profile performance > Cross-platform > Overview > Profile vs. profile | The total number of content pieces |
Content by media type | The distribution of the total number of posts published on selected pages during the selected date range, segregated by media type (image, video, link, etc.) | Profile performance > Facebook > Overview > Overview | Number of posts |
Content by media type | The distribution of all posts published during the selected date range, segregated by media type (image, video, link, etc.) | Profile performance > Facebook > Overview > Time comparison | Number of posts |
Content by media type | The distribution of posts published on selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Campaigns & labels > LinkedIn > LinkedIn | Number of content pieces |
Content by media type | The distribution of posts published on selected profiles during the selected date range, segregated by media type (e.g. images, carousels, reels) | Profile performance > Instagram > Public profiles > Overview | Number of posts |
Content by media type | The distribution of tweets published during the selected date range, segregated by media type (image, video, link, etc.) | Profile performance > Twitter > Overview > Time comparison | Content by media type |
Content by media type | The distribution of posts published on selected profiles during the selected date range, segregated by media type (e.g. images, carousels, reels) | Campaigns & labels > Instagram > Instagram | Number of content pieces |
Content by media type | The distribution of tweets published during the selected date range, segregated by media type (image, video, link, etc.) | Campaigns & labels > Twitter > Twitter | Number of content pieces |
Content by media type | The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, reel, etc.) | Profile performance > Instagram > Overview > Multicomparison | Number of posts |
Content by media type | The distribution of admin posts published during the selected date range, segregated by media type (e.g. image, video, link) | Campaigns & labels > Facebook > Facebook | Number of posts |
Content by media type | The distribution of the total number of tweets published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Profile performance > Twitter > Overview > Multicomparison | Number of posts |
Content by media type | The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Profile performance > LinkedIn > Overview > Multicomparison | Number of posts |
Content by media type | The distribution of the total number of content pieces pinned by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Profile performance > Pinterest > Overview > Multicomparison | Number of pins |
Content by media type | The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Profile performance > Facebook > Overview > Multicomparison | Number of posts |
Content by media type | The distribution of posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Profile performance > Facebook > Overview > Profile vs. profile | Number of posts |
Content by media type | The distribution of the total number of content pieces published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Profile performance > Cross-platform > Overview > Multicomparison | Number of content pieces |
Content by media type | The distribution of posts published on selected profiles during the selected date range, segregated by media type (e.g. images, carousels, reels). | Profile performance > Instagram > Overview > Time comparison | Content by media type |
Content by media type | The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, reel, etc.) | Profile performance > Instagram > Public profiles > Multicomparison | Number of posts |
Content by media type | The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Profile performance > Facebook > Public profiles > Multicomparison | Number of posts |
Content by media type | The distribution of the total number of tweets published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Profile performance > Twitter > Public profiles > Multicomparison | Number of posts |
Content by media type | The distribution of content pieces published during the selected date range, segregated by media type (image, video, link, etc.) | Profile performance > Facebook > Public profiles > Overview | Content by media type |
Content by media type | The distribution of content pieces published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Profile performance > Facebook > Public profiles > Profile vs. Profile | Number of content pieces |
Content by media type | The distribution of posts published on selected profiles during the selected date range, segregated by media type (e.g. images, carousels, reels). | Profile performance > Instagram > Overview > Overview | Distribution of posts |
Content by media type | The distribution of all posts published by selected profiles during the selected date range, segregated by media type (image, carousel, reel, etc.). | Profile performance > Instagram > Overview > Profile vs. profile | Number of posts |
Content by media type | The distribution of all posts published by selected profiles during the selected date range, segregated by media type (image, carousel, reel, etc.) | Profile performance > Instagram > Public profiles > Profile vs. Profile | Number of posts |
Content by media type | The distribution of tweets published during the selected date range, segregated by media type (image, video, link, etc.) | Profile performance > Twitter > Overview > Overview | Number of tweets |
Content by media type | The distribution of all tweets published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Profile performance > Twitter > Overview > Profile vs. profile | Number of tweets |
Content by media type | The distribution of tweets published during the selected date range, segregated by media type (image, video, link, etc.) | Profile performance > Twitter > Public profiles > Overview | Number of tweets |
Content by media type | The distribution of all tweets published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Profile performance > Twitter > Public profiles > Profile vs. Profile | Number of tweets |
Content by media type | The distribution of posts published during the selected date range, segregated by media type (image, video, link, etc.) | Profile performance > LinkedIn > Overview > Overview | Number of content pieces |
Content by media type | The distribution of posts published during the selected date range, segregated by media type (image, video, link, etc.) | Profile performance > LinkedIn > Overview > Time comparison | Posts by media type |
Content by media type | The distribution of all posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Profile performance > LinkedIn > Overview > Profile vs. profile | Number of posts |
Content by media type | The distribution of all pins published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Profile performance > Pinterest > Overview > Profile vs. profile | Number of pins |
Content by media type | The distribution of content pieces published during the selected date range, segregated by media type (image, video, link, etc.) | Profile performance > Snapchat > Overview > Overview | Number of snaps |
Content by media type | The distribution of all posts published during the selected date range, segregated by media type (image, video, link, etc.) | Profile performance > Snapchat > Overview > Time comparison | Number of snaps |
Content by media type | The distribution of the total number of snaps published by selected profiles during the selected date range, segregated by media type (photo, video) | Profile performance > Snapchat > Overview > Profile vs. profile | Number of posts |
Content by media type trend | The distribution of different media types (e.g. images, videos, links) for the set of content published during the selected date range, segregated by media type and publication date | Profile performance > Facebook > Content performance > Content performance | Number of posts |
Content by media type trend | An overview of content pieces published across the selected date range, segregated by media type (image, reel, carousel, etc.) and publication date. | Profile performance > Instagram > Content performance > Content performance | Number of posts |
Content by media type trend | The distribution of all tweets published by selected profiles over the selected date range, segregated by media type (image, video, link, etc.) and publication date | Profile performance > Twitter > Content performance > Content performance | Number of content pieces |
Content by media type trend | The distribution of posts published on selected profiles during the selected date range, segregated by media type (image, video, link, etc.) and publication date | Profile performance > LinkedIn > Content performance > Content performance | Number of content pieces |
Content by platform | The distribution of all content pieces (e.g. posts, tweets, videos, etc.) published on selected social profiles during the selected date range, segregated by social media platform | Profile performance > Cross-platform > Overview > Overview | Number of content pieces |
Content by platform | The distribution of the number of content pieces (e.g. posts, tweets, videos, etc.) published on selected social profiles during the selected date range, segregated by social media platform | Profile performance > Cross-platform > Overview > Time Comparison | Number of content pieces |
Content by platform | The distribution of the number of content pieces published during the selected date range, segregated by social media platform | Campaigns & labels > Cross-platform overview > Cross-platform Overview | Number of content pieces |
Content by platform trend | n overview of the number of content pieces (e.g. posts, tweets, videos, etc.) published on selected social profiles during the selected date range, segregated by social media platform and publication date | Campaigns & labels > Cross-platform overview > Cross-platform Overview | Number of content pieces |
Content by profile | The distribution of the number of videos published on selected YouTube profiles during the selected date range, segregated by profile | Campaigns & labels > YouTube > YouTube | Number of content pieces |
Content by profile | The distribution of admin posts published on selected Twitter profiles during the selected date range, segregated by profile | Campaigns & labels > Twitter > Twitter | Number of content pieces |
Content by profile | The distribution of the number of videos published by selected TikTok profiles during the selected date range, segregated by profile | Campaigns & labels > TikTok > TikTok | Number of content pieces |
Content by profile | The distribution of the number of pins published on selected Pinterest profiles during the selected date range, segregated by profile | Campaigns & labels > Pinterest > Pinterest | Number of content pieces |
Content by profile | The distribution of all admin posts published on selected profiles during the selected date range, segregated by profile | Campaigns & labels > Facebook > Facebook | Number of posts |
Content by profile | The distribution of admin posts published on selected Instagram profiles during the selected date range, segregated by profile | Campaigns & labels > LinkedIn > LinkedIn | Number of content pieces |
Content by profile | The distribution of the total number of snaps published during the selected date range, segregated by profile | Campaigns & labels > Snapchat > Snapchat | Number of snaps |
Content by profile | The distribution of admin posts published on selected Instagram profiles during the selected date range, segregated by profile | Campaigns & labels > Instagram > Instagram | Number of content pieces |
Content by sentiment | The distribution of all content pieces published during the selected date range, segregated by sentiment (e.g. positive, negative, neutral, mixed, etc.) | Campaigns & labels > Cross-platform overview > Cross-platform Overview | Number of content pieces |
Content by sentiment | The distribution of all admin posts published on selected profiles over the selected date range, segregated by sentiment (e.g. positive, negative, neutral) | Campaigns & labels > Facebook > Facebook | Number of content pieces |
Content by sentiment | The distribution of sentiment (e.g. Positive, Negative, Neutral, etc.) for tweets that were published during the selected date range | Campaigns & labels > Twitter > Twitter | Number of content pieces |
Content by sentiment | The distribution of all posts published during the selected date range, segregated by sentiment (e.g. positive, negative, neutral, mixed, etc.) | Campaigns & labels > LinkedIn > LinkedIn | Number of content pieces |
Content by sentiment | The distribution of all posts published during the selected date range, segregated by sentiment (e.g. positive, negative, neutral, mixed, etc.) | Campaigns & labels > Instagram > Instagram | Number of content pieces |
Content by sentiment trend | An overview of all content pieces published during the selected date range, segregated by sentiment (e.g. positive, negative, neutral, mixed, etc.) and content publication date | Campaigns & labels > Cross-platform overview > Cross-platform Overview | Number of content pieces |
Content by type | The distribution of all admin posts published during the selected date range, segregated by content type (e.g. post, status, story, etc.) | Campaigns & labels > Facebook > Facebook | Number of posts |
Content by type | The distribution of content published by your profile during the selected date range, segregated by content type (e.g. posts, stories, comments, etc. | Campaigns & labels > Instagram > Instagram | Number of content pieces |
Content by type | The distribution of tweets published by your profile during the selected date range, segregated by type (e.g. posts, replies, shares, etc.) | Campaigns & labels > Twitter > Twitter | Number of content pieces |
Content impressions | The sum of all posts published on selected pages during the selected date range | Profile performance > Snapchat > Overview > Overview | Impressions |
Content impressions | The sum of all posts published on selected pages during the selected date range | Profile performance > Snapchat > Overview > Time comparison | Impressions |
Content impressions trend | An overview of the number of posts published on selected pages during the selected date range, segregated by publication date | Profile performance > Snapchat > Overview > Overview | Impressions |
Content impressions trend | An overview of the number of posts published on selected pages during the selected date range, segregated by publication date. | Profile performance > Snapchat > Overview > Time comparison | Number of impressions |
Content overview | An overview of the most frequently used keywords, emojis, and hashtags among mentions matching the analyzed queries, visualized in a word cloud. The more frequently an entity appears in mentions, the larger its frame in the word cloud. | Listening > Key topics > Key topics | Top terms |
Content trend | An overview of the number of videos published by selected profiles during the selected date range, segregated by publication date | Profile performance > TikTok > Overview > Time comparison | Number of videos |
Content trend | An overview of the number of videos published by selected profiles during the selected date range, segregated by publication date | Profile performance > YouTube > Overview > Time comparison | Number of videos |
Content trend | An overview of the number of content pieces (e.g. posts, tweets, videos, etc.) published on selected social profiles during the selected date range, segregated by publication date | Profile performance > Cross-platform > Overview > Overview | Number of content pieces |
Content trend | An overview of the number of content pieces (e.g. posts, tweets, videos, etc.) published on selected social profiles during the selected date range, segregated by publication date | Profile performance > Cross-platform > Overview > Time Comparison | Number of content pieces |
Content trend | An overview of all content pieces published on selected pages during the selected date range, segregated by publication date | Profile performance > Cross-platform > Overview > Profile vs. profile | Number of content pieces |
Content trend | An overview of the total number of snaps published by selected profiles during the selected date range, segregated by publication date | Profile performance > Snapchat > Overview > Profile vs. profile | Number of snaps |
Content trend | An overview of the total number of posts published on selected pages during the selected date range, segregated by publication date | Profile performance > Facebook > Overview > Overview | Number of posts |
Content trend | An overview of the total number of posts published on selected pages during the selected date range, segregated by publication date | Profile performance > Facebook > Overview > Time comparison | Number of posts |
Content trend | An overview of all content pieces published during the selected date range, segregated by publication date | Profile performance > Instagram > Public profiles > Overview | Number of posts |
Content trend | An overview of the number of tweets published on selected profiles over the selected date range, segregated by publication date | Profile performance > Twitter > Overview > Time comparison | Content |
Content trend | An overview of the total number of pins published on selected pages during the selected date range, segregated by publication date | Profile performance > Pinterest > Overview > Profile vs. profile | Number of pins |
Content trend | An overview of the total number of tweets published by selected profiles during the selected date range, segregated by publication date | Profile performance > Twitter > Public profiles > Profile vs. Profile | Number of tweets |
Content trend | An overview of the total number of posts published by selected profiles during the selected date range, segregated by publication date | Profile performance > Facebook > Overview > Profile vs. profile | Number of posts |
Content trend | An overview of the total number of posts published by selected profiles during the selected date range, segregated by publication date | Profile performance > Instagram > Public profiles > Profile vs. Profile | Number of posts |
Content trend | An overview of the number of posts published during the selected date range, segregated by publication date. | Profile performance > Instagram > Overview > Time comparison | Number of posts |
Content trend | An overview of the total number of posts published by selected profiles during the selected date range, segregated by publication date. | Profile performance > Instagram > Overview > Profile vs. profile | Number of posts |
Content trend | An overview of the number of posts published on selected pages during the selected date range, segregated by publication date | Profile performance > Facebook > Public profiles > Overview | Number of posts |
Content trend | An overview of all content pieces published on selected pages during the selected date range, segregated by publication date | Profile performance > Facebook > Public profiles > Profile vs. Profile | Number of content pieces |
Content trend | An overview of all content pieces published during the selected date range, segregated by publication date. | Profile performance > Instagram > Overview > Overview | Number of posts |
Content trend | An overview of the number of tweets published on selected profiles over the selected date range, segregated by publication date | Profile performance > Twitter > Overview > Overview | Number of tweets |
Content trend | An overview of the total number of tweets published by selected profiles during the selected date range, segregated by publication date | Profile performance > Twitter > Overview > Profile vs. profile | Number of tweets |
Content trend | An overview of the number of tweets published on selected profiles over the selected date range, segregated by publication date | Profile performance > Twitter > Public profiles > Overview | Number of tweets |
Content trend | An overview of the number of videos published by selected profiles during the selected date range, segregated by publication date | Profile performance > YouTube > Overview > Overview | Number of videos |
Content trend | An overview of the number of videos published by selected profiles during the selected date range, segregated by publication date | Profile performance > YouTube > Overview > Profile vs. profile | Number of videos |
Content trend | An overview of the total number of videos published by selected profiles during the selected date range, segregated by publication date | Profile performance > YouTube > Public profiles > Overview | Number of videos |
Content trend | An overview of all videos published on selected pages during the selected date range, segregated by publication date | Profile performance > YouTube > Public profiles > Profile vs. Profile | Number of videos |
Content trend | An overview of posts published by your page during the selected date range, segregated by publication date | Profile performance > LinkedIn > Overview > Overview | Number of posts |
Content trend | An overview of posts published during the selected date range, segregated by publication date | Profile performance > LinkedIn > Overview > Time comparison | Number of posts |
Content trend | An overview of the total number of posts published by selected profiles during the selected date range, segregated by publication date | Profile performance > LinkedIn > Overview > Profile vs. profile | Number of content pieces |
Content trend | An overview of the number of pins published by a profile over the selected date range, segregated by publication date | Profile performance > Pinterest > Overview > Overview | Number of pins |
Content trend | An overview of the number of content pieces pinned by a profile over the selected date range, segregated by the date the content was pinned | Profile performance > Pinterest > Overview > Time Comparison | Number of pins |
Content trend | An overview of the number of videos published by selected profiles during the selected date range, segregated by publication date | Profile performance > TikTok > Overview > Overview | Number of videos |
Content trend | An overview of the total number of videos published on selected pages during the selected date range, segregated by publication date | Profile performance > TikTok > Overview > Profile vs. profile | Number of videos |
Content trend | An overview of the total number of snaps published by selected profiles during the selected date range, segregated by publication date | Profile performance > Snapchat > Overview > Overview | Number of snaps |
Content trend | An overview of the total number of snaps published by selected profiles during the selected date range, segregated by publication date | Profile performance > Snapchat > Overview > Time comparison | Number of snaps |
Conversation matches by intent | The distribution of intent matches for bot conversations that started during the selected date range, segregated by the specific intent | Bot > Bot performance > Bot performance | Matches |
Conversation matches by language | The distribution of the number of language intent matches for all bot conversations that started during the selected date range, segregated by language | Bot > Bot performance > Bot performance | Proxy |
Conversation matches by language trend | An overview of language intent matches for all bot conversations that started during the selected date range, along with the number of times they matched. Data is segregated by date and language. | Bot > Bot performance > Bot performance | Number of matches |
Conversation matches by platform | The distribution of intent matches for all bot conversations that started during the selected date range, segregated by bot platform (e.g. web chat, Messenger, etc.) | Bot > Bot performance > Bot performance | Matches |
Conversation matches by platform trend | An overview of intent matches for all bot conversations that started during the selected date range, segregated by date | Bot > Bot performance > Bot performance | Number of matches |
Conversations by containment | The distribution of bot conversations that started during the selected date range, segregated by those which were contained in Bot vs. those which were escalated to an agent | Bot > Bot performance > Bot performance | uncontained_interactions $,$ contained_interactions |
Conversion rate | The total number of 1:1 sales attributed to Live Advisors within the selected date range, divided by the total number of daily unique users whose interaction lasted 30+ seconds | Live Commerce > Executive summary | Conversion rate |
Conversion rate | Conversion rate is calculated by dividing the total number of orders attributed to the selected advisor by their total number of unique interactions lasting 30 seconds or longer. This metric includes external orders made within a designated time window following an interaction. | Live Commerce > Advisor performance | Conversion rate |
Cost per click (CPC) | The average cost for each click on an ad or sponsored post | Paid > Paid insight overview > Paid insight overview | Cost per click (CPC) |
Cost per click (CPC) trend | An overview of the average cost for each click on an ad or sponsored post, segregated by date | Paid > Paid insight overview > Paid insight overview | Cost per click (CPC) |
Cost per mille (CPM) | The average cost of an ad or sponsored per 1000 impressions | Paid > Paid insight overview > Paid insight overview | Cost per mille (CPM) |
Cost per mille (CPM) trend | An overview of the average cost of an ad or sponsored per 1000 impressions, segregated by date | Paid > Paid insight overview > Paid insight overview | Cost per mille (CPM) |
CSAT trend | An overview of all CSATs (customer satisfaction scores) received by the selected advisor in surveys submitted during the selected date range, segregated by the date of the interaction | Live Commerce > Advisor performance | CSAT $,$ Number of routings |
Daily clicks trend | An overview of the total number of clicks on links during the selected date range, segregated by the date of the click | Link In Bio > Link In Bio Performance | Number of clicks |
Daily incoming messages | The sum of all incoming user messages received during the selected date range, segragated by day. | Bot > Bot overview > Bot overview | Incoming messages |
Daily unique users by platform | The number of unique users who sent a message during the selected date range, segregated by day and platform. A unique user is defined as a customer engaging in a conversation with Bot within one continuous conversation. | Bot > Bot overview > Bot overview | Unique users |
Demography by average reach | The distribution of gender and age groups among the average number of users who saw a post that was published by selected pages during the selected date range. Demographic data is derived from Facebook. | Profile performance > Facebook > People insights > Reach | Average reach |
Demography by total reach trend | An overview of the distribution of gender and age groups among all reached users, segregated by date. Demographic data is derived from Facebook. Reached users comprise all users who saw a post that was published by selected pages during the selected date range at least once. | Profile performance > Facebook > People insights > Reach | Total reach |
Engagement rate | Post-level engagement rate percentage is calculated as total engagement, divided by total impressions, and multiplied by 100 | Campaigns & labels > LinkedIn > LinkedIn | Engagement rate |
Engagement rate | The number of daily interactions (likes and comments) recevied by a video published within the selected time range, divided by the number of subscribers on that day, and, finally, by the number of campaign videos published on that day. The final engagement rate figure is obtained by calculating the average of all the engagement rate values for all of the days that are being analyzed. | Campaigns & labels > YouTube > YouTube | Engagement rate |
Engagement rate | Post-level engagement rate is calculated as the sum of interactions (likes and comments) per day, divided by the number of followers on that day, and, finally, by the number of posts published on that day. The final engagement rate figure is obtained by calculating the average of all the engagement rate values for all of the days that are being analyzed. | Campaigns & labels > Instagram > Instagram | Engagement rate |
Engagement rate | Post-level engagement rate percentage is calculated as total engagement, divided by total impressions, and multiplied by 100 | Campaigns & labels > Twitter > Twitter | Engagement rate |
Engagement rate | Post-level engagement rate percentage is calculated as the sum of interactions (e.g. reactions, comments, and shares) for posts published during the selected date range, divided by the number of fans a profile has at the time of a post, and multiplied by 1000 | Campaigns & labels > Cross-platform overview > Cross-platform Overview | Engagement rate |
Engagement rate | Post-level engagement rate percentage is calculated as total engagement with posts published during the selected date range, divided by total impressions, and multiplied by 100 | Campaigns & labels > Facebook > Facebook | Engagement rate |
Engagements trend | An overview of lifetime engagements for videos that were published within the selected date range, segregated by publication date. TikTok engagements include the sum of likes, comments, and shares. | Profile performance > TikTok > Overview > Time comparison | Number of engagements |
Engagements trend | An overview of the number of times users engaged with videos published during the selected date range, segregated by publication date. TikTok engagement is calculated from the sum of likes, comments and shares. | Campaigns & labels > TikTok > TikTok | Engagements |
Engagements trend | An overview of the total number of times users engaged with snaps that were published during the selected date range, segregated by publication date. Engagements include swiping up, shares, comments and screenshots. | Campaigns & labels > Snapchat > Snapchat | Engagements |
Engagements trend | An overview of the total number of times users engaged with a video published within the selected date range during the video's lifetime, segregated by publication date. TikTok engagements include the sum of likes, comments, and shares. | Profile performance > TikTok > Overview > Overview | Number of engagements |
Engagements trend | An overview of the total number of times users engaged with a video published by selected profiles within the selected date range during the video's lifetime, segregated by publication date. TikTok engagements include the sum of likes, comments, and shares. | Profile performance > TikTok > Overview > Profile vs. profile | Number of engagements |
Engagements trend | An overview of the total number of times users engaged with a snap that was published by selected profiles during the selected date range, segregated by publication date. Engagements include swiping up, shares, comments and screenshots. | Profile performance > Snapchat > Overview > Overview | Number of engagements |
Engagements trend | An overview of the total number of times users engaged with a snap that was published by selected profiles during the selected date range, segregated by publication date. Engagements include swiping up, shares, comments and screenshots. | Profile performance > Snapchat > Overview > Profile vs. profile | Number of engagements |
Engagments trend | An overview of the total number of times users engaged with a snap that was published by selected profiles during the selected date range, segregated by publication date. Engagements include swiping up, shares, comments and screenshots. | Profile performance > Snapchat > Overview > Time comparison | Number of engagements |
Evolution of followers by age | An overview of the distribution of gender and age groups among users who are following selected profiles during the selected date range, segregated by date. Demographic data is derived from Instagram. | Profile performance > Instagram > People insights > People insights | Followers |
Executive summary overview | A weekly overview of all metrics from the last five weeks, leading up to the end date specified in the selected date range | Live Commerce > Executive summary | The total number of unique callers $,$ unique_valuable_callers $,$ unique_valuable_callers_rate $,$ conversion_rate $,$ orders_count $,$ sales_revenue $,$ order_value_rate $,$ avg_cust_q3_rating |
Followers by city | The distribution of users who are following selected pages during the selected date range, segregated by the city in which they are based. Location data is derived from Facebook. This table also shows the absolute and relative increase or decrease of followers from a given city within the same time period. | Profile performance > Facebook > People insights > Followers | The total number of fans |
Followers by city | The distribution of cities among users who are following selected profiles during the selected date range. Demographic data is derived from Instagram. This table also shows the absolute and relative increase or decrease of followers from a given city within the same time period. | Profile performance > Instagram > People insights > People insights | The total number of fans |
Followers by country | The distribution of countries among users who are following selected profiles during the selected date range. Demographic data is derived from Instagram. This table also shows the absolute and relative increase or decrease of followers from a given country within the same time period. | Profile performance > Instagram > People insights > People insights | The total number of fans |
Followers by country | The distribution of users who are following selected pages during the selected date range, segregated by the country in which they are based. Location data is derived from Facebook. This table also shows the absolute and relative increase or decrease of followers from a given country within the same time period. | Profile performance > Facebook > People insights > Followers | The total number of fans |
Followers by language | The distribution of users who are following selected pages during the selected date range, segregated by language. Language data is derived from Facebook. This table also shows the absolute and relative increase or decrease of followers from a given language base within the same time period. | Profile performance > Facebook > People insights > Followers | The total number of fans |
Followers by platform | The distribution of the total number of users who are following selected profiles accounts during the selected date range, segregated by social media platform. Note: Snapchat data is not available for this metric due to API limitations. | Profile performance > Cross-platform > Overview > Overview | Number of followers |
Followers by platform | The distribution of the total number of users who are following selected profiles during the selected date range, segregated by social media platform. Note: Snapchat data is not available for this metric due to API limitations. | Profile performance > Cross-platform > Overview > Time Comparison | Number of followers |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles over the selected date range | Profile performance > Instagram > Public profiles > Overview | Followers growth |
Followers growth | The net increase or decrease in the total number of users who are following selected profiles over the selected date range. Note: Snapchat data is not available for this metric due to API limitations. | Profile performance > Cross-platform > Overview > Overview | Followers growth |
Followers growth | The net increase or decrease in the total number of users who are following selected profiles over the selected date range. Note: Snapchat data is not available for this metric due to API limitations. | Profile performance > Cross-platform > Overview > Time Comparison | Followers growth |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles during the selected date range. Note: Snapchat data is not available for this metric due to API limitations. | Profile performance > Cross-platform > Overview > Multicomparison | Followers growth |
Followers growth | The net increase or decrease in the total number of followers over the selected date range | Profile performance > Facebook > Overview > Time comparison | Followers growth |
Followers growth | The net increase or decrease in the total number of users who are following selected pages over the selected date range | Profile performance > Facebook > Overview > Overview | Followers growth |
Followers growth | The net increase or decrease in the total number of users who are following selected profiles over the selected date range | Profile performance > Twitter > Overview > Time comparison | Followers growth |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles during the selected date range | Profile performance > Pinterest > Overview > Multicomparison | Followers growth |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles during the selected date range | Profile performance > Instagram > Overview > Multicomparison | Followers growth |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles during the selected date range | Profile performance > Twitter > Overview > Multicomparison | Followers growth |
Followers growth | The net increase or decrease of the total number of users who are subscribed to selected profiles during the selected date range | Profile performance > YouTube > Overview > Multicomparison | Subscribers growth |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles during the selected date range | Profile performance > LinkedIn > Overview > Multicomparison | Followers growth |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles during the selected date range | Profile performance > TikTok > Overview > Multicomparison | Followers growth |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles during the selected date range | Profile performance > Facebook > Overview > Multicomparison | Followers growth |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles during the selected date range. | Profile performance > Instagram > Overview > Time comparison | Followers growth |
Followers growth | The net increase or decrease of the total number of users who are subscribed to selected profiles during the selected date range | Profile performance > YouTube > Public profiles > Multicomparison | Subscribers growth |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles during the selected date range | Profile performance > Instagram > Public profiles > Multicomparison | Followers growth |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles during the selected date range | Profile performance > Facebook > Public profiles > Multicomparison | Followers growth |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles during the selected date range | Profile performance > Twitter > Public profiles > Multicomparison | Followers growth |
Followers growth | The net increase or decrease in the total number of followers over the selected date range | Profile performance > Facebook > Public profiles > Overview | Followers growth |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles over the selected date range | Profile performance > Instagram > Overview > Overview | Followers growth |
Followers growth | The net increase or decrease in the total number of users who are following selected profiles over the selected date range | Profile performance > Twitter > Overview > Overview | Followers growth |
Followers growth | The net increase or decrease in the total number of users who are following selected profiles over the selected date range | Profile performance > Twitter > Public profiles > Overview | Followers growth |
Followers growth | The increase or decrease in the number of users who are subscribed to selected profiles during the selected date range | Profile performance > YouTube > Overview > Overview | Subscribers growth |
Followers growth | The net increase or decrease of the total number of users who are subscribed to selected profiles over the selected date range | Profile performance > YouTube > Overview > Time comparison | Subscribers growth |
Followers growth | The net increase or decrease in the total number of subscribers to the selected profiles over the selected date range | Profile performance > YouTube > Public profiles > Overview | Subscribers growth |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles over the selected date range | Profile performance > LinkedIn > Overview > Overview | Followers growth |
Followers growth | The net increase or decrease of the total number of users who are following a profile during the selected date range | Profile performance > LinkedIn > Overview > Time comparison | Followers growth |
Followers growth | The net increase or decrease in the total number of users who are following a profile over the selected date range | Profile performance > Pinterest > Overview > Overview | Followers growth |
Followers growth | The net increase or decrease in the total number of users who are following a profile over the selected date range | Profile performance > Pinterest > Overview > Time Comparison | Followers growth |
Followers growth | The net increase or decrease in the total number of users who are following a profile during the selected date range | Profile performance > TikTok > Overview > Overview | Followers growth |
Followers growth | The net increase or decrease in the total number of users who are following a profile during the selected date range | Profile performance > TikTok > Overview > Time comparison | Followers growth |
Followers growth by platform | The distribution of the increase or decrease in the total number of followers over the selected date range, segregated by social media platform. Note: Snapchat data is not available for this metric due to API limitations. | Profile performance > Cross-platform > Overview > Overview | Followers growth |
Followers growth by platform | The distribution of the increase or decrease in the total number of followers over the selected date range, segregated by social media platform. Note: Snapchat data is not available for this metric due to API limitations. | Profile performance > Cross-platform > Overview > Time Comparison | Followers growth trend |
Followers growth trend | An overview of the increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date | Profile performance > Twitter > Public profiles > Overview | Followers growth |
Followers growth trend | An overview of the increase or decrease of the total number of users who are subscribed to selected profiles during the selected date range, segregated by date | Profile performance > YouTube > Overview > Time comparison | Subscribers growth |
Followers growth trend | An overview of the increase or decrease in the total number of users who are subscribed to selected profiles over the selected date range, segregated by date | Profile performance > YouTube > Overview > Overview | Subscribers growth |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are subscribed to selected profiles over the selected date range, segregated by date | Profile performance > YouTube > Public profiles > Overview | Subscribers growth |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date | Profile performance > Cross-platform > Overview > Profile vs. profile | Followers growth |
Followers growth trend | An overview of the net increase or decrease of the total number of users who are following selected profiles during the selected date range, segregated by date | Profile performance > Instagram > Public profiles > Overview | Followers growth |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected pages over the selected date range, segregated by date | Profile performance > Facebook > Overview > Overview | Followers growth |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected profiles during the selected date range, segregated by date | Profile performance > LinkedIn > Overview > Overview | Followers growth |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected pages over the selected date range, segregated by date | Profile performance > Facebook > Overview > Time comparison | Followers growth |
Followers growth trend | An overview of the increase or decrease in the number of users who are following selected profiles over the selected date range, segragated by date | Profile performance > Twitter > Overview > Time comparison | Follower growth |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date | Profile performance > Facebook > Overview > Profile vs. profile | Followers growth |
Followers growth trend | An overview of the net increase or decrease of the total number of users who are following selected profiles during the selected date range, segregated by date. | Profile performance > Instagram > Overview > Time comparison | Followers growth trend |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date. | Profile performance > Instagram > Overview > Profile vs. profile | Followers growth |
Followers growth trend | An overview of the net increase or decrease in the total number of followers over the selected date range, segregated by date | Profile performance > Facebook > Public profiles > Overview | Followers growth |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date | Profile performance > Facebook > Public profiles > Profile vs. Profile | Followers growth |
Followers growth trend | An overview of the net increase or decrease of the total number of users who are following a profile during the selected date range, segregated by date | Profile performance > Instagram > Overview > Overview | Followers growth |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date | Profile performance > Instagram > Public profiles > Profile vs. Profile | Followers growth |
Followers growth trend | An overview of the increase or decrease in the total number of users who are following selected profiled over the selected date range, segregated by date | Profile performance > Twitter > Overview > Overview | Followers growth |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date | Profile performance > Twitter > Overview > Profile vs. profile | Followers growth |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date | Profile performance > LinkedIn > Overview > Profile vs. profile | Followers growth |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date | Profile performance > Twitter > Public profiles > Profile vs. Profile | Followers growth |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are subscribed to selected profiles over the selected date range, segregated by date | Profile performance > YouTube > Overview > Profile vs. profile | Subscribers growth |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are subscribed to the selected profiles over the selected date range, segregated by date | Profile performance > YouTube > Public profiles > Profile vs. Profile | Subscribers growth |
Followers growth trend | An overview of the net increase or decrease of the total number of users who are following a profile during the selected date range, segregated by date | Profile performance > LinkedIn > Overview > Time comparison | Followers growth |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following a profile over the selected date range, segregated by date | Profile performance > Pinterest > Overview > Overview | Followers growth |
Followers growth trend | An overview of the increase or decrease in the total number of users who are following a profile over the selected date range, segregated by date | Profile performance > Pinterest > Overview > Time Comparison | Followers growth |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date | Profile performance > Pinterest > Overview > Profile vs. profile | Followers growth |
Followers growth trend | The net increase or decrease in the total number of users who are following a profile over the selected date range, segregated by date | Profile performance > TikTok > Overview > Overview | Followers growth |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following a profile during the selected date range, segregated by date | Profile performance > TikTok > Overview > Time comparison | Followers growth |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date | Profile performance > TikTok > Overview > Profile vs. profile | Followers growth |
Followers trend | An overview of the total number of users who are following selected profiles over the selected date range, segregated by date. Note: Snapchat data is not available for this metric due to API limitations. | Profile performance > Cross-platform > Overview > Overview | Number of followers |
Followers trend | An overview of the total number of users who are following selected profiles over the selected date range, segregated by date. Note: Snapchat data is not available for this metric due to API limitations. | Profile performance > Cross-platform > Overview > Time Comparison | Followers |
Followers trend | An overview of the number of users who are subscribed to selected profiles during the selected date range, segregated by date | Profile performance > YouTube > Public profiles > Overview | Number of subscribers |
Followers trend | An overview of the total number of users who are following selected profiles over the selected date range, segregated by date | Profile performance > Cross-platform > Overview > Profile vs. profile | Number of followers |
Followers trend | An overview of the number of users who are following selected pages during the selected date range, segregated by date | Profile performance > Facebook > Overview > Overview | Number of followers |
Followers trend | An overview of the total number of users who are following selected profiles during the selected date range, segregated by date | Profile performance > LinkedIn > Overview > Overview | Number of followers |
Followers trend | An overview of the number of users who are following selected pages during the selected date range, segregated by date | Profile performance > Facebook > Overview > Time comparison | Number of followers |
Followers trend | An overview of the number of users who are following selected profiles during the selected date range, segregated by date | Profile performance > Instagram > Public profiles > Overview | Number of followers |
Followers trend | The total number of users who are following selected profiles over the selected date range, segregated by date | Profile performance > Twitter > Overview > Time comparison | Followers |
Followers trend | An overview of the total number of users who are following selected profiles over the selected date range, segregated by date | Profile performance > Facebook > Overview > Profile vs. profile | Number of followers |
Followers trend | An overview of the number of users who are following selected profiles during the selected date range, segregated by date. | Profile performance > Instagram > Overview > Time comparison | Followers |
Followers trend | An overview of the number of users who are following selected profiles during the selected date range, segragated by date | Profile performance > Twitter > Overview > Overview | Followers |
Followers trend | An overview of the number of users who are following selected pages during the selected date range, segregated by date | Profile performance > Facebook > Public profiles > Overview | Number of followers |
Followers trend | An overview of the total number of users who are following selected profiles over the selected date range, segregated by date | Profile performance > Facebook > Public profiles > Profile vs. Profile | Number of followers |
Followers trend | An overview of the number of users who are following selected profiles during the selected date range, segregated by date | Profile performance > Instagram > Overview > Overview | Followers |
Followers trend | An overview of the total number of users who are following selected profiles over the selected date range, segregated by date. | Profile performance > Instagram > Overview > Profile vs. profile | Number of followers |
Followers trend | An overview of the total number of users who are following selected profiles over the selected date range, segregated by date | Profile performance > Instagram > Public profiles > Profile vs. Profile | Number of followers |
Followers trend | An overview of the total number of users who are following selected profiles over the selected date range, segregated by date | Profile performance > Twitter > Overview > Profile vs. profile | Number of followers |
Followers trend | An overview of the number of users who are following selected profiles during the selected date range, segragated by date | Profile performance > Twitter > Public profiles > Overview | Number of followers |
Followers trend | An overview of the total number of users who are following selected profiles over the selected date range, segregated by date | Profile performance > Twitter > Public profiles > Profile vs. Profile | Number of followers |
Followers trend | An overview of the total number of users who are subscribed to selected profiles over the selected date range, segregated by date | Profile performance > YouTube > Overview > Overview | Number of subscribers |
Followers trend | An overview of the total number of users who are subscribed to selected profiles over the selected date range, segregated by date | Profile performance > YouTube > Overview > Time comparison | Number of subscribers |
Followers trend | An overview of the total number of users who are subscribed to selected profiles over the selected date range, segregated by date | Profile performance > YouTube > Overview > Profile vs. profile | Number of subscribers |
Followers trend | An overview of the total number of users who are subscribed selected profiles over the selected date range, segregated by date | Profile performance > YouTube > Public profiles > Profile vs. Profile | Number of subscribers |
Followers trend | An overview of the number of users who are following selected profiles during the selected date range, segregated by date | Profile performance > LinkedIn > Overview > Time comparison | Number of followers |
Followers trend | An overview of the total number of users who are following selected profiles over the selected date range, segregated by date | Profile performance > LinkedIn > Overview > Profile vs. profile | Number of followers |
Followers trend | An overview of the total number of users who are following a profile during the selected date range, segregated by date | Profile performance > Pinterest > Overview > Overview | Number of followers |
Followers trend | An overview of the number of users who are following a profile during the selected date range, segregated by date | Profile performance > Pinterest > Overview > Time Comparison | Number of followers |
Followers trend | An overview of the total number of users who are following selected profiles over the selected date range, segregated by date | Profile performance > Pinterest > Overview > Profile vs. profile | Number of followers |
Followers trend | An overview of the number of users who are following a profile during the selected date range, segregated by date | Profile performance > TikTok > Overview > Overview | Number of followers |
Followers trend | An overview of the number of users who are following a profile during the selected date range, segregated by date | Profile performance > TikTok > Overview > Time comparison | Followers |
Followers trend | An overview of the total number of users who are following selected profiles over the selected date range, segregated by date | Profile performance > TikTok > Overview > Profile vs. profile | Number of followers |
Folowers by demography | The distribution of gender and age groups among users who are following selected profiles during the selected date range. Demographic data is derived from Instagram. | Profile performance > Instagram > People insights > People insights | Followers |
Impressions | The number of times that your ads or paid content were displayed to users during the selected date range | Paid > Paid insight overview > Paid insight overview | Impressions |
Impressions by media type | The distribution of lifetime content impressions for the set of posts that were published during the selected date range, segregated by media type (e.g. image, carousel, reel) | Campaigns & labels > Instagram > Instagram | Content impressions |
Impressions by media type | The distribution of lifetime content impressions for the set of tweets that were published during the selected date range, segregated by media type (e.g. image, video, link) | Campaigns & labels > Twitter > Twitter | Content impressions |
Impressions by media type | The sum of lifetime content impressions for the set of content that was published during the selected date range. Data is segregated by media type (e.g. photo, video, link). | Campaigns & labels > Facebook > Facebook | Content impressions |
Impressions by media type | The distribution of content pieces published during the selected date range, segregated by media type (image, video, link, etc.) | Profile performance > Snapchat > Overview > Overview | Impressions |
Impressions by media type | The distribution of content pieces published during the selected date range, segregated by media type (image, video, link, etc.) | Profile performance > Snapchat > Overview > Time comparison | Impressions |
Impressions by platform | The distribution of content impressions, or of video views where impressions do not apply, for content that was published during the selected date range, segrated by social media platform. This metric does not count user-generated content. | Profile performance > Cross-platform > Overview > Overview | Content impressions |
Impressions by platform | The distribution of lifetime content impressions, or of lifetime video views where impressions do not apply, for content that was published during the selected date range. Data is segrated by social media platform. This metric does not count user-generated content. | Profile performance > Cross-platform > Overview > Time Comparison | Content impressions |
Impressions by platform | TThe distribution of content impressions, or of video views where impressions do not apply, for content that was published during the selected date range, segrated by social media platform. This metric does not count user-generated content. | Campaigns & labels > Cross-platform overview > Cross-platform Overview | Impresssions |
Impressions by platform trend | An overview of the number of content impressions, or of video views where impressions do not apply, for content that was published during the selected date range, segrated by social media platform and publication date. This metric does not count user-generated content. | Campaigns & labels > Cross-platform overview > Cross-platform Overview | Content impressions |
Impressions engagement rate | Impressions engagement rate shows the percentage of users who engaged with a snap that was published during the selected date range given its impressions | Campaigns & labels > Snapchat > Snapchat | Impressions engagement rate |
Impressions per media type | The total number of times a post published during the selected date range was viewed, segregated by media type (image, video, link, etc.) | Profile performance > LinkedIn > Overview > Time comparison | Impressions per media type |
Impressions per media type | The number of lifetime content impressions for tweets published during the selected date range, segregated by media type (image, video, link, etc.). This metric does not count user-generated content. | Profile performance > Twitter > Overview > Time comparison | Impressions per media type |
Impressions per media type | The total number of times a post published during the selected date range was viewed in its lifetime, segregated by media type (e.g. image, video, carousel, etc.). This metric does not count user-generated content. | Profile performance > Instagram > Overview > Time comparison | Impressions per media type |
Impressions per media type | The total number of times a post published within the selected date range was viewed during its lifetime, segregated by media type (e.g. images, carousels, reels). This metric does not count user-generated content. | Profile performance > Instagram > Overview > Overview | Content impressions |
Impressions per media type | The distribution of the total number of times tweets published during the selected date range were viewed, segregated by media type (image, video, link, etc.). This metric does not count user-generated content. | Profile performance > Twitter > Overview > Overview | Content impressions |
Impressions per media type | The total number of times a content pieces published during the selected date range was viewed, segregated by media type (image, video, link, etc.) | Profile performance > LinkedIn > Overview > Overview | Content impressions |
Impressions per media type by paid vs. organic | The distribution of the total number of times a post published on selected page during the selected date range was viewed, segregated by media type (image, video, link, etc.). This metric does not count user-generated content. Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user. | Profile performance > Facebook > Overview > Overview | Content impressions |
Impressions per media type by paid vs. organic | The total number of times a content piece published during the selected date range was viewed, segregated by media type (image, video, link, etc.). This metric does not count user-generated content. Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user. | Profile performance > Facebook > Overview > Time comparison | Content impressions |
Impressions trend | The number of times that your ads or paid content were displayed to users during the selected date range | Paid > Paid insight overview > Paid insight overview | Impressions trend |
Impressions trend | An overview of the number of times a content piece published during the selected date range was viewed during its lifetime, or of video views where impressions do not apply. Data is segregated by publication date. This metric does not count user-generated content. | Profile performance > Cross-platform > Overview > Overview | Content impressions |
Impressions trend | An overview of the number of times a content piece published during the selected date range was viewed during its lifetime, or of lifetime video views where impressions do not apply. Data is segregated by publication date. This metric does not count user-generated content. | Profile performance > Cross-platform > Overview > Time Comparison | Content impressions |
Impressions trend | An overview of the number of times a post published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content. | Profile performance > Cross-platform > Overview > Profile vs. profile | Content impressions |
Impressions trend | The number of lifetime content impressions for tweets published during the selected date range. This metric does not count user-generated content. | Profile performance > Twitter > Overview > Time comparison | Content impressions |
Impressions trend | An overview of the total number of times a post published by selected profiles during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content. | Profile performance > Facebook > Overview > Profile vs. profile | Content impressions |
Impressions trend | An overview of the number of times a post published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content. | Profile performance > Instagram > Overview > Time comparison | Number of impressions |
Impressions trend | An overview of the number of times a post published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content. | Profile performance > Instagram > Overview > Profile vs. profile | Content impressions |
Impressions trend | An overview of the number of times a post published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content. | Profile performance > Instagram > Overview > Overview | Content impressions |
Impressions trend | An overview of the number of times tweets published during the selected date range were viewed, segregated by publication date. This metric does not take into account user-generated content. | Profile performance > Twitter > Overview > Overview | Content impressions |
Impressions trend | An overview of the number of times a tweet published by selected profiles during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content. | Profile performance > Twitter > Overview > Profile vs. profile | Content impressions |
Impressions trend | An overview of the number of times a post published during the selected date range was seen by a user, segregated by publication date. This metric does not count user-generated content | Profile performance > LinkedIn > Overview > Overview | Content impressions |
Impressions trend | An overview lifetime impressions for posts published during the selected date range, segregated by publication date. This metric does not count user-generated content. | Profile performance > LinkedIn > Overview > Time comparison | Content impressions |
Impressions trend | An overview of the number of times a post published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content. | Profile performance > LinkedIn > Overview > Profile vs. profile | Content impressions |
Impressions trend | An overview of the total number of views for content that was pinned by selected profiles during the selected date range, segregated by publication date | Profile performance > Pinterest > Overview > Profile vs. profile | Content impressions |
Impressions trend | An overview of the number of times a psnapost published during the selected date range was viewed or of video views where impression do not apply, segregated by publication date | Profile performance > Snapchat > Overview > Profile vs. profile | Content impressions |
Impressions trend by paid vs. organic | An overview of the total number of times a post published on selected pages during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content. Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user. | Profile performance > Facebook > Overview > Overview | Content impressions |
Impressions trend by paid vs. organic | An overview of the number of times a content piece published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content. Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user. | Profile performance > Facebook > Overview > Time comparison | Content impressions |
Incoming content | A detail view of posts published during the selected date range that mentioned/tagged your profile | Profile performance > Instagram > Earned media > Earned media | Content |
Incoming messages | The sum of all incoming user messages received during the selected date range. | Bot > Bot overview > Bot overview | Incoming messages |
Interactions by media type | The distribution of the number of lifetime interactions (likes and comments) for posts published during the selected date range, segregated by media type (e.g. image, video, link) | Campaigns & labels > LinkedIn > LinkedIn | Interactions |
Interactions by media type | The distribution of interactions (reactions, comments, and shares) for posts published during the selected date range, segregated by media type (e.g. photo, video, link). | Campaigns & labels > Facebook > Facebook | Interactions |
Interactions by media type | The distribution of the number of lifetime interactions (replies, retweets, likes) for posts published during the selected date range, segregated by media type (e.g. image, video, link) | Campaigns & labels > Twitter > Twitter | Interactions |
Interactions by media type | The distribution of interactions (reactions, comments, and shares) for posts published during the selected date range, segregated by media type (e.g. image, carousel, reel) | Campaigns & labels > Instagram > Instagram | Interactions |
Interactions by platform | The distribution of lifetime interactions (e.g. reactions, comments, and shares) for a set of content published during the selected date range, segregated by social media platform. Note: Snapchat data is not available for this metric due to API limitations. | Profile performance > Cross-platform > Overview > Overview | Interactions |
Interactions by platform | The distribution of lifetime interactions (e.g. reactions, comments, shares) for posts published during the selected date range, segregated by social media platform. Note: Snapchat data is not available for this metric due to API limitations. | Profile performance > Cross-platform > Overview > Time Comparison | Number of interactions |
Interactions by platform | The distribution of lifetime interactions (e.g. reactions, comments, and shares) for a set of content that was published during the selected date range, segregated by social media platform | Campaigns & labels > Cross-platform overview > Cross-platform Overview | Interactions |
Interactions by type | The distribution of interactions (likes and comments) for the set of videos published during the selected date range, segregated by interaction type | Campaigns & labels > YouTube > YouTube | Interactions |
Interactions by type | The distribution of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type | Campaigns & labels > Pinterest > Pinterest | Interactions |
Interactions by type | The distribution of the number of lifetime interactions (replies, retweets, likes) for posts published during the selected date range, segregated by interaction type | Campaigns & labels > Twitter > Twitter | Interactions |
Interactions by type | The distribution of the number of lifetime interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type | Campaigns & labels > LinkedIn > LinkedIn | Interactions |
Interactions by type | The distribution of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type | Campaigns & labels > Facebook > Facebook | Interactions |
Interactions by type | The distribution of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type | Campaigns & labels > Instagram > Instagram | Interactions |
Interactions by type | The distribution of the total number of interactions (likes and comments) for posts published during the selected date range, segregated by interaction type | Profile performance > Instagram > Overview > Multicomparison | Number of interactions |
Interactions by type | The distribution of the total number of interactions (likes, replies and retweets) for tweets published by selected profiles during the selected date range, segregated by interaction type | Profile performance > Twitter > Overview > Multicomparison | Number of interactions |
Interactions by type | The distribution of the total number of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type | Profile performance > YouTube > Overview > Multicomparison | Number of interactions |
Interactions by type | The distribution of the total number of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type | Profile performance > LinkedIn > Overview > Multicomparison | Number of interactions |
Interactions by type | The distribution of the total number of interactions for content pinned during the selected date range, segregated by interaction type | Profile performance > Pinterest > Overview > Multicomparison | Number of interactions |
Interactions by type | The distribution of the total number of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type | Profile performance > Facebook > Overview > Multicomparison | Number of interactions |
Interactions by type | The distribution of the total number of interactions (e.g. reactions, comments, shares) for posts published during the selected date range, segregated by interaction type. | Profile performance > Cross-platform > Overview > Multicomparison | Number of interactions |
Interactions by type | The distribution of the total number of interactions (likes, comments, and shares) for videos published during the selected date range, segregated by interaction type | Profile performance > YouTube > Public profiles > Multicomparison | Number of interactions |
Interactions by type | The distribution of the total number of interactions (likes and comments) for posts published during the selected date range, segregated by interaction type | Profile performance > Instagram > Public profiles > Multicomparison | Number of interactions |
Interactions by type | The distribution of the total number of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type | Profile performance > Facebook > Public profiles > Multicomparison | Number of interactions |
Interactions by type | The distribution of interactions (shares, likes, comments) for pins published during the selected date range, segregated by interaction type | Profile performance > Pinterest > Overview > Overview | Interactions |
Interactions by type | The distribution of lifetime interactions (shares, likes, comments) for pins published during the selected date range | Profile performance > Pinterest > Overview > Time Comparison | Interactions |
Interactions trend | An overview of lifetime interactions (e.g. reactions, comments, shares), or of video views where impressions do not apply, for content pieces published during the selected date range. Data is segregated by publication date. Note: Snapchat data is not available for this metric due to API limitations. | Profile performance > Cross-platform > Overview > Overview | Interactions |
Interactions trend | An overview of lifetime interactions (e.g. reactions, comments, shares) for content pieces published during the selected date range. Data is segregated by publication date. Note: Snapchat data is not available for this metric due to API limitations. | Profile performance > Cross-platform > Overview > Time Comparison | Interactions |
Interactions trend | An overview of lifetime interactions (e.g. reactions, comments, and shares) for posts published by selected profiles across the selected date range, segregated by publication date | Profile performance > Cross-platform > Overview > Profile vs. profile | Number of interactions |
Interactions trend | An overview of lifetime interactions (e.g. reactions, comments, shares), or of video views where impressions do not apply, for content pieces published during the selected date range. Data is segregated by publication date. | Campaigns & labels > Cross-platform overview > Cross-platform Overview | Interactions |
Interactions trend | An overview of lifetime interactions (shares, likes, comments) for the set of pins published during the selected date range, segragated by publication date | Profile performance > Pinterest > Overview > Overview | Interactions |
Interactions trend | An overview of lifetime interactions (shares, likes, comments) for a set of content pinned during the selected date range, segregated by publication date | Profile performance > Pinterest > Overview > Time Comparison | Interactions |
Interactions trend | An overview of lifetime interactions (e.g. reactions, comments, and shares) for posts published by selected profiles across the selected date range, segregated by publication date | Profile performance > Pinterest > Overview > Profile vs. profile | Number of interactions |
Key metrics summary | A summary of key metrics (i.e. the total number of mentions, authors, social interactions, and potential impressions) for selected queries during the selected date range. Data is segregated by platform (e.g. social media network, blog, forum, news site, etc.). | Listening > Platforms > Platforms | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions |
Link performance (Button) | A detail overview of performance metrics for button links during the selected date range. The following data is available:<ul style='margin-left:20px; line-height:20px;'><li>Button name and URL</li><li> Number of clicks</li><li>CTR percentage</li><li>Number of days the button was live (published)</li></ul>Note: CTR (click-through rate) percentage is calculated by dividing the total number of links clicks by the total number of link views. | Link In Bio > Link In Bio Performance | The total number of clicks per day $,$ The total number of events $,$ The total number of events created |
Link performance (Social Grid) | A detail overview of performance metrics for social grid links during the selected date range. The following data is available:<ul style='margin-left:20px; line-height:20px;'><li>URL</li><li>Number of clicks</li><li>CTR percentage</li><li>Number of days the link was live (published)</li></ul>Note: CTR (click-through rate) percentage is calculated by dividing the total number of links clicks by the total number of link views. | Link In Bio > Link In Bio Performance | The total number of clicks per day $,$ The total number of events $,$ The total number of events created |
Media views | The sum of media views (autoplay and click) of tweets published during the selected date range, across videos, gifs, and images | Campaigns & labels > Twitter > Twitter | Media views |
Media views | The total number of views (autoplay and click) across videos and images for snaps that were published during the selected date range | Campaigns & labels > Snapchat > Snapchat | Media views |
Media views trend | An overview of the total number of views (autoplay and click) across videos and images for snaps that were published during the selected date range, segregated by publication date | Campaigns & labels > Snapchat > Snapchat | Media views |
Mentions by platform | The distribution of the total number of content pieces matching the analyzed queries, segregated by platform (e.g. social media network, blog, forum, news site, etc.). Mentions discovered by multiple analyzed queries are counted only once. | Listening > Aggregated overview > Aggregated overview | Number of mentions |
Mentions by platform | The distribution of the total number of content pieces matching the analyzed queries, segregated by platform (e.g. social media network, blog, forum, news site, etc.). Mentions discovered by multiple analyzed queries are counted only once. | Listening > Platforms > Platforms | Networks |
Mentions by platform trend | An overview of the total number of content pieces matching the analyzed queries, segregated by platform (e.g. social media network, blog, forum, news site, etc.) and date of the mention. Mentions discovered by multiple analyzed queries are counted only once. | Listening > Platforms > Platforms | Mentions trend |
Mentions trend | An overview of the total number of content pieces matching the analyzed queries, segregated by content publication date. Mentions discovered by multiple analyzed queries are counted only once. | Listening > Aggregated overview > Aggregated overview | Number of mentions |
Mentions trend | An overview of the total number of content pieces matching the analyzed queries, segregated by content publication date. Mentions discovered by multiple analyzed queries are counted only once. | Listening > Volume > Volume | Number of mentions |
Mentions trend | An overview of the number of times your profile was mentioned/tagged in posts published by other Instagram accounts during the selected date range, segregated by date of the mention | Profile performance > Instagram > Earned media > Earned media | Number of mentions |
Mentions trend | An overview of the number of times selected profiles were mentioned by other Twitter accounts during the selected date range, segregated by date of mention | Profile performance > Twitter > Earned media > Earned media | Number of mentions |
Monthly unique users | The number of unique users who sent a message during the selected date range, segregated by month. A unique user is defined as a customer engaging in a conversation with Bot within one continuous conversation. | Bot > Bot overview > Bot overview | Unique users |
Most engaging media types | Post-level engagement is calculated as the sum of interactions (reactions, comments, and shares) for posts published during the selected date range, divided by the number of followers a profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (e.g. images, carousels, videos). | Profile performance > Instagram > Content performance > Content performance | Interactions per 1K followers |
Most engaging media types | The sum of lifetime interactions (reactions, comments, and shares) for posts published by a selected profile during the selected date range, divided by the number of followers that profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.). | Profile performance > Facebook > Overview > Profile vs. profile | Interactions per 1K followers |
Most engaging media types | The sum of lifetime interactions (e.g. reactions, comments, shares) for the set of content published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.). | Profile performance > Cross-platform > Overview > Profile vs. profile | Interactions per 1K followers |
Most engaging media types | The sum of interactions (e.g. reactions, comments, shares) for content published during the selected date range, divided by the number of followers a profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.). | Profile performance > Cross-platform > Content performance > Content performance | Interactions per 1K followers |
Most engaging media types | Post-level engagement is calculated as the sum of interactions (likes and comments) divided by the number of fans a profile has at the time of the post, and multiplied by 1000. Data is segregated by media type (e.g. photo, video, link.). | Campaigns & labels > LinkedIn > LinkedIn | Engagement rate |
Most engaging media types | The sum of interactions (reactions, comments, and shares) divided by the number of fans a profile has at the time of the post, and multiplied by 1000. Data is segregated by media type (e.g. photo, video, link). | Campaigns & labels > Facebook > Facebook | Engagement rate |
Most engaging media types | Engagement is calculated as the sum of interactions (reactions, comments, and shares) with a post divided by the number of followers a profile has at the time of the post, and multiplied by 1000. Data is segregated by media type (e.g. image, carousel, reel, etc.). | Campaigns & labels > Instagram > Instagram | Engagement rate |
Most engaging media types | The sum of interactions (reactions, comments, and shares) for posts published during the selected date range, divided by the number of followers a profile has at the time of a post, and multiplied by 1000. Posts are segregated by media type (image, video, link, etc.). | Profile performance > Facebook > Content performance > Content performance | Interactions per 1K followers |
Most engaging media types | The sum of lifetime interactions (e.g. reactions, comments, shares) for the set of content published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.). | Profile performance > Facebook > Public profiles > Profile vs. Profile | Interactions per 1K followers |
Most engaging media types | The sum of lifetime interactions (e.g. reactions, comments, shares) for the set of content published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.). | Profile performance > Instagram > Overview > Profile vs. profile | Interactions per 1K followers |
Most engaging media types | The sum of lifetime interactions (e.g. reactions, comments, shares) for the set of content published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.). | Profile performance > Instagram > Public profiles > Profile vs. Profile | Interactions per 1K followers |
Most engaging media types | The sum of lifetime interactions (likes, replies, retweets) for tweets published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a tweet, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.). | Profile performance > Twitter > Overview > Profile vs. profile | Interactions per 1K followers |
Most engaging media types | The sum of interactions (likes, replies, retweets) for tweets published during the selected date range, divided by the number of followers a profile has at the time of the tweets, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.). | Profile performance > Twitter > Content performance > Content performance | Interactions per 1K followers |
Most engaging media types | The sum of lifetime interactions (likes and comments) for posts published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.). | Profile performance > LinkedIn > Overview > Profile vs. profile | Interactions per 1K followers |
Most engaging media types | Post-level engagement rate is calculated as the sum of interactions (likes and comments) for posts published during the selected date range, divided by the number of followers a page has at the time of a post, and multiplied by 1000. Data is segregated by media type (e.g. image, video, link). | Profile performance > LinkedIn > Content performance > Content performance | Interactions per 1K followers |
Most engaging post types | Tweet engagement rate is calculated as the sum of interactions (reactions, comments, and shares) with a tweet divided by the number of followers a profile has at the time of the tweet, and multiplied by 1000. Data is segregated by content type (e.g. posts, replies, shares, etc.). | Campaigns & labels > Twitter > Twitter | Engagement rate |
Most used media types | The distribution of all content pieces published during the selected date range, segregated by media type (image, video, link, etc.) | Profile performance > Cross-platform > Content performance > Content performance | Number of content pieces |
New cases growth | The increase or decrease in the number of new cases escalated to Care during the selected date range compared to the same previous time period | Care > Case analysis > Case analysis | Number of cases |
New conversations | The number of conversations that started during the selected date range. A conversation is defined as all the individual messages exchanged within a continuous session. | Bot > Bot overview > Bot overview | New conversations |
New daily conversations trend | An overview of the total number of new bot conversations that started during the selected date range, segregated by day and platform (e.g. web chat, Messenger, etc.) | Bot > Bot performance > Bot performance | Number of conversations |
Number of authors | The number of unique authors that produced mentions matching the analyzed queries. Authors who produced multiple mentions are counted only once. Authors who cannot be identified due to API limitations (e.g. via Instagram hashtag search) are not counted. | Listening > Aggregated overview > Aggregated overview | Authors |
Number of authors | The number of unique authors that produced content matching the analyzed queries. Authors who produced multiple content pieces are counted only once. Authors who cannot be identified due to API limitations (e.g. via Instagram hashtag search) are not counted. | Listening > Volume > Volume | Authors |
Number of cases | The sum of all cases escalated to Care during the selected date range | Care > Case analysis > Case analysis | Number of cases |
Number of comments | The sum of all comments for the set of videos that were published during the selected date range | Campaigns & labels > TikTok > TikTok | Number of comments |
Number of comments | The sum of replies to tweets that were published during the selected date range | Campaigns & labels > Twitter > Twitter | Number of replies |
Number of comments | The sum of all comments for the set of posts that was published during the selected date range | Campaigns & labels > LinkedIn > LinkedIn | Number of comments |
Number of comments | The sum of comments on the set of videos that were published during the selected date range | Campaigns & labels > YouTube > YouTube | Number of comments |
Number of comments | The sum of comments or replies to a set of content that was published during the selected date range | Campaigns & labels > Cross-platform overview > Cross-platform Overview | Comments and/or replies |
Number of comments | The sum of all comments received by posts that were published during the selected date range | Campaigns & labels > Facebook > Facebook | Number of comments |
Number of comments | The sum of all comments for the set of pins that were published during the selected date range | Campaigns & labels > Pinterest > Pinterest | Comments |
Number of comments | The sum of comments on the set of posts published during the selected date range | Campaigns & labels > Instagram > Instagram | Number of comments |
Number of comments | The total number of replies to snaps that were were published during the selected date range | Campaigns & labels > Snapchat > Snapchat | Number of comments |
Number of engagements | The total number of times a snap published by selected profiles during the selected date range was viewed, or of video views where engagements do not apply | Profile performance > Snapchat > Overview > Multicomparison | Content engagements |
Number of engagements | The number of times a user engaged with a tweet that was published during the selected range. This includes all clicks anywhere on the tweet (including hashtags, links, avatar, username, and tweet expansion), retweets, replies, follows and likes. | Campaigns & labels > Twitter > Twitter | Engagements |
Number of engagements | The number of times users engaged with a video during its lifetime. TikTok engagements are calculated from the sum of likes, comments and shares. | Campaigns & labels > TikTok > TikTok | Engagements |
Number of engagements | The total number of times users engaged with snaps that were published during the selected date range. Engagements include swiping up, shares, comments and screenshots. | Campaigns & labels > Snapchat > Snapchat | Engagemets |
Number of engagements | The total number of times users engaged with a video published within the selected date range during the video's lifetime. TikTok engagements include the sum of likes, comments, and shares. | Profile performance > TikTok > Overview > Multicomparison | Number of engagements |
Number of engagements | The total number of times users engaged with a video published within the selected date range during the video's lifetime. TikTok engagements include the sum of likes, comments, and shares. | Profile performance > TikTok > Overview > Overview | Engagements |
Number of engagements | The total number of lifetime engagements for videos that were published within the selected date range. TikTok engagements include the sum of likes, comments, and shares. | Profile performance > TikTok > Overview > Time comparison | Engagements |
Number of engagements | The total number of times users engaged with a snap that was published by selected profiles during the selected date range. This includes swiping up, shares, comments and screenshots. | Profile performance > Snapchat > Overview > Overview | Engagements |
Number of engagements | The total number of times users engaged with a snap that was published by selected profiles during the selected date range. This includes swiping up, shares, comments and screenshots. | Profile performance > Snapchat > Overview > Time comparison | Engagements |
Number of followers | The total number of users who are subscribed to selected profiles during the selected date range | Profile performance > YouTube > Overview > Time comparison | Subscribers |
Number of followers | The total number of users who are following selected pages over the selected date range | Profile performance > Facebook > Overview > Overview | Followers |
Number of followers | The total number of users who are following selected social media accounts during the selected date range. Note: Snapchat data is not available for this metric due to API limitations. | Profile performance > Cross-platform > Overview > Overview | Number of followers |
Number of followers | The total number of users who are following selected profiles during the selected date range | Profile performance > Facebook > Overview > Multicomparison | Number of followers |
Number of followers | The total number of users who are following selected profiles during the selected date range. Note: Snapchat data is not available for this metric due to API limitations. | Profile performance > Cross-platform > Overview > Time Comparison | Number of followers |
Number of followers | The total number of users who are following selected pages over the selected date range | Profile performance > Facebook > Overview > Time comparison | Number of followers |
Number of followers | The total number of users who are following a profile over the selected date range | Profile performance > LinkedIn > Overview > Overview | Followers |
Number of followers | The total number of users who are following selected profiles over the selected date range | Profile performance > Instagram > Public profiles > Overview | Followers |
Number of followers | The total number of users who are following selected profiles during the selected date range | Profile performance > Twitter > Overview > Time comparison | Followers |
Number of followers | The total number of users who are following selected profiles during the selected date range | Profile performance > Pinterest > Overview > Multicomparison | Number of followers |
Number of followers | The total number of users who are following selected profiles during the selected date range | Profile performance > Instagram > Overview > Multicomparison | Number of followers |
Number of followers | The total number of users who are following selected profiles during the selected date range | Profile performance > Twitter > Overview > Multicomparison | Number of followers |
Number of followers | The total number of users who are subscribed to selected profiles during the selected date range | Profile performance > YouTube > Overview > Multicomparison | Number of subscribers |
Number of followers | The total number of users who are following selected profiles during the selected date range | Profile performance > LinkedIn > Overview > Multicomparison | Number of followers |
Number of followers | The total number of users who are following selected profiles during the selected date range | Profile performance > TikTok > Overview > Multicomparison | Number of followers |
Number of followers | The total number of users who are following selected profiles during the selected date range. Note: Snapchat data is not available for this metric due to API limitations. | Profile performance > Cross-platform > Overview > Multicomparison | Number of followers |
Number of followers | The total number of users who are following selected profiles during the selected date range. | Profile performance > Instagram > Overview > Time comparison | Followers |
Number of followers | The total number of users who are subscribed to selected profiles during the selected date range | Profile performance > YouTube > Public profiles > Multicomparison | Number of subscribers |
Number of followers | The total number of users who are following selected profiles during the selected date range | Profile performance > Instagram > Public profiles > Multicomparison | Number of followers |
Number of followers | The total number of users who are following selected profiles during the selected date range | Profile performance > Facebook > Public profiles > Multicomparison | Number of followers |
Number of followers | The total number of users who are following selected profiles during the selected date range | Profile performance > Twitter > Public profiles > Multicomparison | Number of followers |
Number of followers | The total number of users who are following selected pages over the selected date range | Profile performance > Facebook > Public profiles > Overview | Followers |
Number of followers | The total number of users who are following selected profiles over the selected date range | Profile performance > Instagram > Overview > Overview | Followers |
Number of followers | The total number of users who are following selected profiles during the selected date range | Profile performance > Twitter > Overview > Overview | Followers |
Number of followers | The total number of users who are following selected profiles during the selected date range | Profile performance > Twitter > Public profiles > Overview | Followers |
Number of followers | The total number of users who are subscribed to selected profiles during the selected date range | Profile performance > YouTube > Overview > Overview | Subscribers |
Number of followers | The total number of users who are subscribed to selected profiles over the selected date range | Profile performance > YouTube > Public profiles > Overview | Subscribers |
Number of followers | The total number of users who are following selected profiles during the selected date range | Profile performance > LinkedIn > Overview > Time comparison | Followers |
Number of followers | The total number of users who are following a profile over the selected date range | Profile performance > Pinterest > Overview > Overview | Followers |
Number of followers | The sum of all users who are following a profile during the selected date range, segregated by date | Profile performance > Pinterest > Overview > Time Comparison | Followers |
Number of followers | The total number of users who are following selected profiles during the selected date range | Profile performance > TikTok > Overview > Overview | Followers |
Number of followers | The total number of users who are following selected profiles during the selected date range | Profile performance > TikTok > Overview > Time comparison | Followers |
Number of impressions | The number of times a content piece published during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. | Profile performance > Cross-platform > Overview > Overview | Content impressions |
Number of impressions | The total number of times posts published by selected profiles during the selected date range were viewed. This metric does not count user-generated content. | Profile performance > LinkedIn > Overview > Multicomparison | Content impressions |
Number of impressions | The total number of times a content piece published during the selected date range was viewed during its lifetime, or of lifetime video views where impressions do not apply. This metric does not count user-generated content. | Profile performance > Cross-platform > Overview > Time Comparison | Content impressions |
Number of impressions | The sum of lifetime content impressions for tweets published during the selected date range | Campaigns & labels > Twitter > Twitter | Tweet impressions |
Number of impressions | The total number of times snaps viewed during the selected date range were viewed during their lifetime, including video views | Campaigns & labels > Snapchat > Snapchat | Content impressions |
Number of impressions | The sum of lifetime impressions collected by posts published during the selected date range, or of video views where impressions do not apply. This metric does not count user-generated content. | Campaigns & labels > Cross-platform overview > Cross-platform Overview | Content impressions |
Number of impressions | The total number of times posts published during the selected date range were viewed | Profile performance > LinkedIn > Overview > Overview | Content impressions |
Number of impressions | The total number of times a post published on selected pages during the selected date range was viewed. This metric does not count user-generated content. | Profile performance > Facebook > Overview > Overview | Content impressions |
Number of impressions | The total number of times a content piece published during the selected date range was viewed. This metric does not consider user-generated content. | Profile performance > Facebook > Overview > Time comparison | Content impressions |
Number of impressions | The total number of lifetime content impressions for tweets published during the selected date range. This metric does not count user-generated content. | Profile performance > Twitter > Overview > Time comparison | Content impressions |
Number of impressions | The number of times an admin post published during the selected date range was viewed by a user. This metric does not count user-generated content. | Campaigns & labels > Facebook > Facebook | Content impressions |
Number of impressions | The sum of lifetime impressions collected by posts published during the selected date range, or of video views where impressions do not apply. This metric does not count user-generated content. | Campaigns & labels > Instagram > Instagram | Content impressions |
Number of impressions | The total number of times a post published by selected profiles during the selected date range was viewed. This metric does not count user-generated content. | Profile performance > Instagram > Overview > Multicomparison | Content impressions |
Number of impressions | The total number of times a snap published by selected profiles during the selected date range was viewed, or of video views where impressions do not apply | Profile performance > Snapchat > Overview > Multicomparison | Content impressions |
Number of impressions | The total number of times a content piece pinned during the selected date range was viewed | Profile performance > Pinterest > Overview > Multicomparison | Content impressions |
Number of impressions | The total number of times a tweet published by selected profiles during the selected date range was viewed. This metric does not count user-generated content. | Profile performance > Twitter > Overview > Multicomparison | Content impressions |
Number of impressions | The total number of times a content piece published during the selected date range was viewed during its lifetime, or of video views where impressions do not apply. This metric does not count user-generated content. | Profile performance > Cross-platform > Overview > Multicomparison | Content impressions |
Number of impressions | The total number of times a post published during the selected date range was viewed. This metric does not count user-generated content. | Profile performance > Instagram > Overview > Time comparison | Content impressions |
Number of impressions | The total number of times posts published during the selected date range were viewed. This metric does not consider user-generated content. | Profile performance > Instagram > Overview > Overview | Content impressions |
Number of impressions | The total number of times tweets published within the selected date range were viewed in the tweets' lifetime. This metric does not count user-generated content. | Profile performance > Twitter > Overview > Overview | Content impressions |
Number of impressions | The total number of times posts published during the selected date range were viewed, segregated by media type (image, video, link, etc.) | Profile performance > LinkedIn > Overview > Time comparison | Content impressions |
Number of impressions by paid vs. organic | The total number of times a post published by selected profiles during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user. | Profile performance > Facebook > Overview > Profile vs. profile | Content impressions |
Number of impressions by paid vs. organic | The total number of times a post published on selected pages during the selected date range was viewed. This metric does not consider user-generated content. Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user. | Profile performance > Facebook > Overview > Overview | Content impressions |
Number of impressions by paid vs. organic | The total number of times a post published during the selected date range was viewed. This metric does not count user-generated content. Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user. | Profile performance > Facebook > Overview > Multicomparison | Content impressions |
Number of interactions | The number of lifetime interactions (reactions, comments, and shares) for posts published during the selected date range | Campaigns & labels > Facebook > Facebook | Interactions |
Number of interactions | The sum of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published during the selected date range. Note: Snapchat data is not available for this metric due to API limitations. | Profile performance > Cross-platform > Overview > Overview | Number of interactions |
Number of interactions | The sum of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published during the selected date range. Note: Snapchat data is not available for this metric due to API limitations. | Profile performance > Cross-platform > Overview > Time Comparison | Interactions |
Number of interactions | The number of interactions (likes and comments) received by videos published during the selected date range | Campaigns & labels > YouTube > YouTube | Interactions |
Number of interactions | The sum of all interactions (replies, retweets, likes) for tweets that were published during the selected date range | Campaigns & labels > Twitter > Twitter | Interactions |
Number of interactions | The sum of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published during the selected date range | Campaigns & labels > Cross-platform overview > Cross-platform Overview | Number of interactions |
Number of interactions | The sum of lifetime interactions (shares, likes, comments) for the set of content that was pinned during the selected date range | Campaigns & labels > Pinterest > Pinterest | Interactions |
Number of interactions | The sum of interactions (e.g. likes or comments) for posts published on selected profiles during the selected date range | Campaigns & labels > LinkedIn > LinkedIn | Interactions |
Number of interactions | The sum of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published during the selected date range | Campaigns & labels > Instagram > Instagram | Interactions |
Number of interactions | The sum of lifetime interactions (shares, likes, comments) for a set of content pinned during the selected date range. | Profile performance > Pinterest > Overview > Overview | Interactions |
Number of interactions | The sum of all lifetime interactions (shares, likes, comments) for a set of content pinned during the selected date range | Profile performance > Pinterest > Overview > Time Comparison | Interactions |
Number of interactions by label | The distribution of the number of user interactions with content matching the analyzed queries, segregated by the label manually assigned to the content in Emplifi Content or Community. Mentions with multiple label assignments are counted for each assigned label. | Listening > Volume > Volume | Number of interactions |
Number of mentions | The total number of times selected profiles were mentioned by other Twitter accounts during the selected date range | Profile performance > Twitter > Earned media > Earned media | Mentions |
Number of mentions | The number of content pieces matching the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once. | Listening > Aggregated overview > Aggregated overview | Number of mentions |
Number of mentions | The total number of content pieces matching the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once. | Listening > Volume > Volume | Number of mentions |
Number of mentions | The total number of times your profile was mentioned/tagged in posts published by other Instagram accounts during the selected date range | Profile performance > Instagram > Earned media > Earned media | Number of mentions |
Number of mentions by label | The distribution of labeled content pieces matching the analyzed queries, segregated by the label manually assigned to them in Emplifi Content or Community. Mentions with multiple label assignments are counted for each label. | Listening > Volume > Volume | Number of mentions |
Number of potential impressions | The number of unique users who may see mentions matching the analyzed queries | Listening > Aggregated overview > Aggregated overview | Potential impressions |
Number of potential impressions | The number of unique users who may see a mention matching analyzed queries | Listening > Volume > Volume | Potential impressions |
Number of reactions | The total number of reactions received by content that was pinned during the selected date range. This metric does not count repinned to reshared content. | Profile performance > Pinterest > Overview > Multicomparison | Number of reactions |
Number of resolved cases | The number of Care cases that were marked as Done during the selected date range | Care > Case analysis > Case analysis | Number of cases |
Number of social interactions | The total number of user interactions received by mentions matching the analyzed queries | Listening > Aggregated overview > Aggregated overview | Social interactions |
Number of social interactions | The total number of user interactions with social media content matching the analyzed queries | Listening > Volume > Volume | Social interactions |
Number of story impressions | The sum of lifetime story impressions for the set of stories published during the selected date range | Profile performance > Instagram > Story engagement > Story engagement | Story impressions |
Number of story replies | The sum of replies for the set of stories published during the selected date range | Profile performance > Instagram > Story engagement > Story engagement | Story replies |
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Number of unique users per month | The total number of unique users who have interacted with any of your bots during the last 12 months. Data is segregated by month. | Bot > Bot performance > Bot performance | Proxy |
Number of videos | The sum of all videos published during the selected date range | Profile performance > Facebook > Content performance > Content performance | Videos |
Number of videos | The sum of all videos published during the selected date range. | Profile performance > Instagram > Content performance > Content performance | Videos |
Number of videos | The sum of all videos published on selected profiles during the selected date range | Profile performance > Twitter > Content performance > Content performance | Videos |
Number of videos | The sum of videos published during the selected date range | Profile performance > LinkedIn > Content performance > Content performance | Videos |
Post engagement rate | Post engagement rate percentage is calculated as total engagement with ads or sponsored content, divided by total impressions, and multiplied by 100 | Paid > Paid insight overview > Paid insight overview | Post engagement rate |
Post engagement rate trend | Post engagement rate percentage is calculated as total engagement with ads or sponsored content, divided by total impressions, and multiplied by 100 | Paid > Paid insight overview > Paid insight overview | Post engagement rate trend |
Potential impressions by label | The number of impressions of the mentions matching the analyzed queries broken down by a label manually assigned to them in the Emplifi’s Content or Community module. Mentions labeled with multiple labels are counted towards those multiple labels. For Twitter, YouTube, Facebook, and Instagram, the mention’s potential impressions are equal to the number of followers the mention’s author had at the time of publishing the mention. Since the followers count is available only for Facebook pages, but not Facebook personal profiles, the number of potential impressions is not available for posts and comments by Facebook personal profiles. The potential impressions are not available for the web sources—News, Blogs and Forums. | Listening > Volume > Volume | Number of impressions |
Potential impressions trend | An overview of the number of unique users who may see content matching the analyzed queries, segregated by content publication date | Listening > Volume > Volume | Potential impressions |
Profile 1: Average engagements per content piece | Average engagements per snap is caluclated as the sum of lifetime engagements (e.g. swiping up, shares, comments and screenshots) on snaps published during the selected date range, divided by the number of published snaps from the same period | Profile performance > Snapchat > Overview > Profile vs. profile | Average engagements per snap |
Profile 1: Average impressions | The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period | Profile performance > Cross-platform > Overview > Profile vs. profile | Average content impressions |
Profile 1: Average impressions | The sum of lifetime impressions (i.e. tweet views, or video views where impressions do not apply) for tweets published by the selected profile during the selected date range, divided by the number of tweets from the same period | Profile performance > Twitter > Overview > Profile vs. profile | Average content impressions |
Profile 1: Average impressions | The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period | Profile performance > Facebook > Overview > Profile vs. profile | Average content impressions |
Profile 1: Average impressions | The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period. | Profile performance > Instagram > Overview > Profile vs. profile | Average content impressions |
Profile 1: Average impressions | The sum of lifetime impressions (i.e. post views, or video views where impressions do not apply) for posts published by the selected profile during the selected date range, divided by the number of posts from the same period | Profile performance > LinkedIn > Overview > Profile vs. profile | Average content impressions |
Profile 1: Average impressions | The sum of lifetime impressions (i.e. pin views) for content that was pinned by the selected profile during the selected date range, divided by the number of pinned content pieces from the same period | Profile performance > Pinterest > Overview > Profile vs. profile | Average content impressions |
Profile 1: Average impressions | Average interactions per snap is calculated as the sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for snaps published by the selected profile during the selected date range, divided by the number of published snaps from the same period | Profile performance > Snapchat > Overview > Profile vs. profile | Average content impressions |
Profile 1: Average interactions per content piece | The sum of lifetime interactions (e.g. reactions, comments, shares) on content published during the selected date range, divided by the number of content pieces from the same period | Profile performance > Cross-platform > Overview > Profile vs. profile | Average interactions per content piece |
Profile 1: Average interactions per content piece | The sum of lifetime interactions (shares, likes, comments) for content that was pinned by the selected profile during the selected date range, divided by the number of pinned content pieces from the same period | Profile performance > Pinterest > Overview > Profile vs. profile | Average interactions per content piece |
Profile 1: Average undefined per content piece | %{interactionTypeFbPvP.tooltipInteractionsAvg} | Profile performance > Facebook > Overview > Profile vs. profile | %{interactionTypeFbPvP.metricTitle} |
Profile 1: Average undefined per content piece | %{interactionTypeFbPpPvP.tooltipInteractionsAvg} | Profile performance > Facebook > Public profiles > Profile vs. Profile | %{interactionTypeFbPpPvP.metricTitle} |
Profile 1: Average undefined per content piece | %{interactionTypeIgPvP.tooltipInteractionsAvg} | Profile performance > Instagram > Overview > Profile vs. profile | %{interactionTypeIgPvP.metricTitle} |
Profile 1: Average undefined per content piece | %{interactionTypeIgPpPvP.tooltipInteractionsAvg} | Profile performance > Instagram > Public profiles > Profile vs. Profile | %{interactionTypeIgPpPvP.metricTitle} |
Profile 1: Average undefined per content piece | %{interactionTypeYtPvP.tooltipInteractionsAvg} | Profile performance > YouTube > Overview > Profile vs. profile | %{interactionTypeYtPvP.metricTitle} |
Profile 1: Average undefined per content piece | %{interactionTypeLiPvP.tooltipInteractionsAvg} | Profile performance > LinkedIn > Overview > Profile vs. profile | %{interactionTypeLiPvP.metricTitle} |
Profile 1: Average video views | The sum of all views for videos that were published by the selected profile during the selected date range, divided by the number of published videos from the same period. YouTube considers a video as viewed when it was watched for 30+ seconds. | Profile performance > YouTube > Overview > Profile vs. profile | Average video views |
Profile 1: Average video views | The sum of all views for videos that were published by the selected profile during the selected date range, divided by the number of published videos from the same period. YouTube considers a video as viewed when it was played for 30+ seconds. | Profile performance > YouTube > Public profiles > Profile vs. Profile | Average video views |
Profile 1: Average video views | The sum of lifetime views for videos published by the selected profile during the selected date range, divided by the number of published videos from the same period | Profile performance > TikTok > Overview > Profile vs. profile | Average video views |
Profile 1: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Profile performance > Cross-platform > Overview > Profile vs. profile | Followers growth |
Profile 1: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Profile performance > Facebook > Overview > Profile vs. profile | Followers growth |
Profile 1: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range. | Profile performance > Instagram > Overview > Profile vs. profile | Followers growth |
Profile 1: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Profile performance > Twitter > Overview > Profile vs. profile | Followers growth |
Profile 1: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Profile performance > Facebook > Public profiles > Profile vs. Profile | Followers growth |
Profile 1: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Profile performance > Instagram > Public profiles > Profile vs. Profile | Followers growth |
Profile 1: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Profile performance > Twitter > Public profiles > Profile vs. Profile | Followers growth |
Profile 1: Followers growth | The net increase or decrease in the total number of users who are subscribed to the selected profile over the selected date range | Profile performance > YouTube > Overview > Profile vs. profile | Subscribers growth |
Profile 1: Followers growth | The net increase or decrease in the total number of users who are subscribed to the selected profile over the selected date range | Profile performance > YouTube > Public profiles > Profile vs. Profile | Subscribers growth |
Profile 1: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Profile performance > LinkedIn > Overview > Profile vs. profile | Followers growth |
Profile 1: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Profile performance > Pinterest > Overview > Profile vs. profile | Followers growth |
Profile 1: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Profile performance > TikTok > Overview > Profile vs. profile | Followers growth |
Profile 1: Number of engagements | The total number of times users engaged with a video published by the selected profile within the selected date range during the video's lifetime. TikTok engagements include the sum of likes, comments, and shares. | Profile performance > TikTok > Overview > Profile vs. profile | Engagements |
Profile 1: Number of engagements | The total number of times users engaged with a snap that was published by the selected profile during the selected date range. This includes swiping up, shares, comments and screenshots. | Profile performance > Snapchat > Overview > Profile vs. profile | Engagements |
Profile 1: Number of followers | The total number of users who are subscribed to the selected profile over the selected date range | Profile performance > YouTube > Overview > Profile vs. profile | Subscribers |
Profile 1: Number of followers | The total number of users who are following the selected profile over the selected date range | Profile performance > Cross-platform > Overview > Profile vs. profile | Followers |
Profile 1: Number of followers | The total number of users who are following the selected profile over the selected date range | Profile performance > Facebook > Overview > Profile vs. profile | Followers |
Profile 1: Number of followers | The total number of users who are following the selected profile over the selected date range. | Profile performance > Instagram > Overview > Profile vs. profile | Followers |
Profile 1: Number of followers | The total number of users who are following the selected profile over the selected date range | Profile performance > Facebook > Public profiles > Profile vs. Profile | Followers |
Profile 1: Number of followers | The total number of users who are following the selected profile over the selected date range | Profile performance > Twitter > Overview > Profile vs. profile | Followers |
Profile 1: Number of followers | The total number of users who are following the selected profile over the selected date range | Profile performance > Instagram > Public profiles > Profile vs. Profile | Followers |
Profile 1: Number of followers | The total number of users who are following the selected profile over the selected date range | Profile performance > Twitter > Public profiles > Profile vs. Profile | Followers |
Profile 1: Number of followers | The total number of users who are subscribed to the selected profile over the selected date range | Profile performance > YouTube > Public profiles > Profile vs. Profile | Subscribers |
Profile 1: Number of followers | The total number of users who are following the selected profile over the selected date range | Profile performance > LinkedIn > Overview > Profile vs. profile | Followers |
Profile 1: Number of followers | The total number of users who are following the selected profile over the selected date range | Profile performance > Pinterest > Overview > Profile vs. profile | Followers |
Profile 1: Number of followers | The total number of users who are following the selected profile over the selected date range | Profile performance > TikTok > Overview > Profile vs. profile | Followers |
Profile 1: Number of impressions | The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. | Profile performance > Facebook > Overview > Profile vs. profile | Content impressions |
Profile 1: Number of impressions | The total number of times a content piece published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. | Profile performance > Cross-platform > Overview > Profile vs. profile | Content impressions |
Profile 1: Number of impressions | The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. | Profile performance > Instagram > Overview > Profile vs. profile | Content impressions |
Profile 1: Number of impressions | The total number of times a snap published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. | Profile performance > Snapchat > Overview > Profile vs. profile | Content impressions |
Profile 1: Number of impressions | The total number of times a tweet published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. | Profile performance > Twitter > Overview > Profile vs. profile | Content impressions |
Profile 1: Number of impressions | The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. | Profile performance > LinkedIn > Overview > Profile vs. profile | Content impressions |
Profile 1: Number of impressions | The total number of times a pin published by the selected profile during the selected date range was viewed | Profile performance > Pinterest > Overview > Profile vs. profile | Content impressions |
Profile 1: Number of interactions | The total number of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published by the selected profile during the selected date range | Profile performance > Cross-platform > Overview > Profile vs. profile | Interactions |
Profile 1: Number of interactions | The total number of lifetime interactions (shares, likes, comments) for content that was pinned by the selected profile during the selected date range | Profile performance > Pinterest > Overview > Profile vs. profile | Interactions |
Profile 1: Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on content that was published by the selected profile during the selected date range | Profile performance > Cross-platform > Overview > Profile vs. profile | Number of comments |
Profile 1: Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts that were published by the selected profile during the selected date range | Profile performance > Facebook > Overview > Profile vs. profile | Number of comments |
Profile 1: Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts published by the selected profile during the selected date range. | Profile performance > Instagram > Overview > Profile vs. profile | Number of comments |
Profile 1: Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts published by the selected profile during the selected date range | Profile performance > LinkedIn > Overview > Profile vs. profile | Number of comments |
Profile 1: Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on content that was published by the selected profile during the selected date range | Profile performance > Facebook > Public profiles > Profile vs. Profile | Number of comments |
Profile 1: Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all replies to tweets that were published by the selected profile during the selected date range | Profile performance > Twitter > Overview > Profile vs. profile | Number of comments |
Profile 1: Total content | The total number of posts published by the selected profile during the selected date range | Profile performance > Facebook > Overview > Profile vs. profile | Number of posts |
Profile 1: Total content | The total number of content pieces that were published by the selected profile during the selected date range | Profile performance > Cross-platform > Overview > Profile vs. profile | Content pieces |
Profile 1: Total content | The total number of posts that were published by the selected profile during the selected date range. | Profile performance > Instagram > Overview > Profile vs. profile | Posts |
Profile 1: Total content | The total number of content pieces that were published by the selected profile during the selected date range | Profile performance > Facebook > Public profiles > Profile vs. Profile | Content pieces |
Profile 1: Total content | The total number of tweets that were published by the selected profile during the selected date range | Profile performance > Twitter > Overview > Profile vs. profile | Number of tweets |
Profile 1: Total content | The total number of posts that were published by the selected profile during the selected date range | Profile performance > Instagram > Public profiles > Profile vs. Profile | Posts |
Profile 1: Total content | The total number of tweets that were published by the selected profile during the selected date range | Profile performance > Twitter > Public profiles > Profile vs. Profile | Tweets |
Profile 1: Total content | The total number of videos published by the selected profile during the selected date range | Profile performance > YouTube > Overview > Profile vs. profile | Videos |
Profile 1: Total content | The total number of videos that were published by the selected profile during the selected date range | Profile performance > YouTube > Public profiles > Profile vs. Profile | Videos |
Profile 1: Total content | The total number of posts that were published by the selected profile during the selected date range | Profile performance > LinkedIn > Overview > Profile vs. profile | Posts |
Profile 1: Total content | The total number of pins that were published by the selected profile during the selected date range | Profile performance > Pinterest > Overview > Profile vs. profile | Pins |
Profile 1: Total content | The total number of videos that were published by the selected profile during the selected date range | Profile performance > TikTok > Overview > Profile vs. profile | Videos |
Profile 1: Total content | The total number of snaps that were published by the selected profile during the selected date range | Profile performance > Snapchat > Overview > Profile vs. profile | Snaps |
Profile 1: Video views | The lifetime number of views for videos that were published by the selected profile during the selected date range. YouTube considers a video as viewed when it was watched for 30+ seconds. | Profile performance > YouTube > Overview > Profile vs. profile | Video views |
Profile 1: Video views | The lifetime number of views for videos that were published by the selected profile during the selected date range. YouTube considers a video as viewed when it was watched for 30+ seconds. | Profile performance > YouTube > Public profiles > Profile vs. Profile | Video views |
Profile 1: Video views | The lifetime number of views for videos that were published by the selected profile during the selected date range | Profile performance > TikTok > Overview > Profile vs. profile | Video views |
Profile 2: Average engagements per content piece | The sum of lifetime engagements (e.g. swiping up, shares, comments and screenshots) on snaps published during the selected date range, divided by the number of published snaps from the same period | Profile performance > Snapchat > Overview > Profile vs. profile | Average engagements per snap |
Profile 2: Average impressions | The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period | Profile performance > Facebook > Overview > Profile vs. profile | Average content impressions |
Profile 2: Average impressions | The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period | Profile performance > Cross-platform > Overview > Profile vs. profile | Average content impressions |
Profile 2: Average impressions | The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period | Profile performance > LinkedIn > Overview > Profile vs. profile | Average content impressions |
Profile 2: Average impressions | Average interactions per snap is calculated as the sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for snaps published by the selected profile during the selected date range, divided by the number of published snaps from the same period | Profile performance > Snapchat > Overview > Profile vs. profile | Average content impressions |
Profile 2: Average impressions | The sum of lifetime impressions (i.e. tweet views, or video views where impressions do not apply) for tweets published by the selected profile during the selected date range, divided by the number of tweets from the same period | Profile performance > Twitter > Overview > Profile vs. profile | Average content impressions |
Profile 2: Average impressions | The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period. | Profile performance > Instagram > Overview > Profile vs. profile | Average content impressions |
Profile 2: Average impressions | The sum of lifetime impressions (i.e. pin views) for content that was pinned by the selected profile during the selected date range, divided by the number of pinned content pieces from the same period | Profile performance > Pinterest > Overview > Profile vs. profile | Average content impressions |
Profile 2: Average interactions per content piece | The sum of lifetime interactions (e.g. reactions, comments, shares) on content published during the selected date range, divided by the number of content pieces from the same period | Profile performance > Cross-platform > Overview > Profile vs. profile | Average interactions per content piece |
Profile 2: Average interactions per content piece | The sum of lifetime interactions (shares, likes, comments) for content that was pinned by the selected profile during the selected date range, divided by the number of pinned content pieces from the same perio | Profile performance > Pinterest > Overview > Profile vs. profile | Average interactions per content piece |
Profile 2: Average undefined per content piece | %{interactionTypeYtPvP.tooltipInteractionsAvg} | Profile performance > YouTube > Overview > Profile vs. profile | %{interactionTypeYtPvP.metricTitle} |
Profile 2: Average undefined per content piece | %{interactionTypeFbPvP.tooltipInteractionsAvg} | Profile performance > Facebook > Overview > Profile vs. profile | %{interactionTypeFbPvP.metricTitle} |
Profile 2: Average undefined per content piece | %{interactionTypeIgPvP.tooltipInteractionsAvg} | Profile performance > Instagram > Overview > Profile vs. profile | %{interactionTypeIgPvP.metricTitle} |
Profile 2: Average undefined per content piece | %{interactionTypeFbPpPvP.tooltipInteractionsAvg} | Profile performance > Facebook > Public profiles > Profile vs. Profile | %{interactionTypeFbPpPvP.metricTitle} |
Profile 2: Average undefined per content piece | %{interactionTypeIgPpPvP.tooltipInteractionsAvg} | Profile performance > Instagram > Public profiles > Profile vs. Profile | %{interactionTypeIgPpPvP.metricTitle} |
Profile 2: Average undefined per content piece | %{interactionTypeLiPvP.tooltipInteractionsAvg} | Profile performance > LinkedIn > Overview > Profile vs. profile | %{interactionTypeLiPvP.metricTitle} |
Profile 2: Average video views | The sum of all views for videos that were published by the selected profile during the selected date range, divided by the number of published videos from the same period. YouTube considers a video as viewed when it was watched for 30+ seconds. | Profile performance > YouTube > Overview > Profile vs. profile | Average video views |
Profile 2: Average video views | The sum of all views for videos that were published by the selected profile during the selected date range, divided by the number of published videos from the same period. YouTube considers a video as viewed when it was played for 30+ seconds. | Profile performance > YouTube > Public profiles > Profile vs. Profile | Average video views |
Profile 2: Average video views | The sum of lifetime views for videos published by the selected profile during the selected date range, divided by the number of published videos from the same period | Profile performance > TikTok > Overview > Profile vs. profile | Average video views |
Profile 2: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Profile performance > Facebook > Overview > Profile vs. profile | Followers growth |
Profile 2: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Profile performance > Cross-platform > Overview > Profile vs. profile | Followers growth |
Profile 2: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range. | Profile performance > Instagram > Overview > Profile vs. profile | Followers growth |
Profile 2: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Profile performance > Twitter > Overview > Profile vs. profile | Followers growth |
Profile 2: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Profile performance > Facebook > Public profiles > Profile vs. Profile | Followers growth |
Profile 2: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Profile performance > Instagram > Public profiles > Profile vs. Profile | Followers growth |
Profile 2: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Profile performance > Twitter > Public profiles > Profile vs. Profile | Followers growth |
Profile 2: Followers growth | The net increase or decrease in the total number of users who are subscribed to the selected profile over the selected date range | Profile performance > YouTube > Overview > Profile vs. profile | Subscribers growth |
Profile 2: Followers growth | The net increase or decrease in the total number of users who are subscribed to the selected profile over the selected date range | Profile performance > YouTube > Public profiles > Profile vs. Profile | Subscribers growth |
Profile 2: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Profile performance > LinkedIn > Overview > Profile vs. profile | Followers growth |
Profile 2: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Profile performance > Pinterest > Overview > Profile vs. profile | Followers growth |
Profile 2: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Profile performance > TikTok > Overview > Profile vs. profile | Followers growth |
Profile 2: Number of engagements | The total number of times users engaged with a snap that was published by the selected profile during the selected date range. This includes swiping up, shares, comments and screenshots. | Profile performance > Snapchat > Overview > Profile vs. profile | Engagements |
Profile 2: Number of engagements | The total number of times users engaged with a video published by the selected profile within the selected date range during the video's lifetime. TikTok engagements include the sum of likes, comments, and shares. | Profile performance > TikTok > Overview > Profile vs. profile | Engagements |
Profile 2: Number of followers | The total number of users who are subscribed to the selected profile over the selected date range | Profile performance > YouTube > Overview > Profile vs. profile | Subscribers |
Profile 2: Number of followers | The total number of users who are following the selected profile over the selected date range | Profile performance > Facebook > Overview > Profile vs. profile | Followers |
Profile 2: Number of followers | The total number of users who are following the selected profile over the selected date range | Profile performance > Cross-platform > Overview > Profile vs. profile | Followers |
Profile 2: Number of followers | The total number of users who are following the selected profile over the selected date range | Profile performance > Facebook > Public profiles > Profile vs. Profile | Followers |
Profile 2: Number of followers | The total number of users who are following the selected profile over the selected date range. | Profile performance > Instagram > Overview > Profile vs. profile | Followers |
Profile 2: Number of followers | The total number of users who are following the selected profile over the selected date range | Profile performance > Instagram > Public profiles > Profile vs. Profile | Followers |
Profile 2: Number of followers | The total number of users who are following the selected profile over the selected date range | Profile performance > Twitter > Overview > Profile vs. profile | Followers |
Profile 2: Number of followers | The total number of users who are following the selected profile over the selected date range | Profile performance > Twitter > Public profiles > Profile vs. Profile | Followers |
Profile 2: Number of followers | The total number of users who are subscribed to the selected profile over the selected date range | Profile performance > YouTube > Public profiles > Profile vs. Profile | Subscribers |
Profile 2: Number of followers | The total number of users who are following the selected profile over the selected date range | Profile performance > LinkedIn > Overview > Profile vs. profile | Followers |
Profile 2: Number of followers | The total number of users who are following the selected profile over the selected date range | Profile performance > Pinterest > Overview > Profile vs. profile | Followers |
Profile 2: Number of followers | The total number of users who are following the selected profile over the selected date range | Profile performance > TikTok > Overview > Profile vs. profile | Followers |
Profile 2: Number of impressions | The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. | Profile performance > Facebook > Overview > Profile vs. profile | Content impressions |
Profile 2: Number of impressions | The total number of times a content piece published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content | Profile performance > Cross-platform > Overview > Profile vs. profile | Content impressions |
Profile 2: Number of impressions | The total number of times a snap published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. | Profile performance > Snapchat > Overview > Profile vs. profile | Content impressions |
Profile 2: Number of impressions | The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. | Profile performance > Twitter > Overview > Profile vs. profile | Content impressions |
Profile 2: Number of impressions | The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. | Profile performance > Instagram > Overview > Profile vs. profile | Content impressions |
Profile 2: Number of impressions | The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. | Profile performance > LinkedIn > Overview > Profile vs. profile | Content impressions |
Profile 2: Number of impressions | The total number of times a pin published by the selected profile during the selected date range was viewed | Profile performance > Pinterest > Overview > Profile vs. profile | Content impressions |
Profile 2: Number of interactions | The sum of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published by the selected profile during the selected date range | Profile performance > Cross-platform > Overview > Profile vs. profile | Interactions |
Profile 2: Number of interactions | The total number of lifetime interactions (shares, likes, comments) for a set of content pinned during the selected date range | Profile performance > Pinterest > Overview > Profile vs. profile | Interactions |
Profile 2: Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts that were published by the selected profile during the selected date range | Profile performance > Facebook > Overview > Profile vs. profile | Number of comments |
Profile 2: Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on content that was published by the selected profile during the selected date range | Profile performance > Cross-platform > Overview > Profile vs. profile | Number of comments |
Profile 2: Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on content that was published by the selected profile during the selected date range | Profile performance > Facebook > Public profiles > Profile vs. Profile | Number of comments |
Profile 2: Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts published by the selected profile during the selected date range. | Profile performance > Instagram > Overview > Profile vs. profile | Number of comments |
Profile 2: Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all replies to tweets that were published by the selected profile during the selected date range | Profile performance > Twitter > Overview > Profile vs. profile | Number of comments |
Profile 2: Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts published by the selected profile during the selected date range | Profile performance > LinkedIn > Overview > Profile vs. profile | Number of comments |
Profile 2: Total content | The total number of videos published by the selected profile during the selected date range | Profile performance > YouTube > Overview > Profile vs. profile | Videos |
Profile 2: Total content | The total number of posts published by the selected profile during the selected date range | Profile performance > Facebook > Overview > Profile vs. profile | Number of posts |
Profile 2: Total content | The total number of content pieces that were published by the selected profile during the selected date range | Profile performance > Cross-platform > Overview > Profile vs. profile | Content pieces |
Profile 2: Total content | The total number of posts that were published by the selected profile during the selected date range. | Profile performance > Instagram > Overview > Profile vs. profile | Posts |
Profile 2: Total content | The total number of snaps that were published by the selected profile during the selected date range | Profile performance > Snapchat > Overview > Profile vs. profile | Snaps |
Profile 2: Total content | The total number of content pieces that were published by the selected profile during the selected date range | Profile performance > Facebook > Public profiles > Profile vs. Profile | Content pieces |
Profile 2: Total content | The total number of posts that were published by the selected profile during the selected date range | Profile performance > Instagram > Public profiles > Profile vs. Profile | Posts |
Profile 2: Total content | The total number of tweets that were published by the selected profile during the selected date range | Profile performance > Twitter > Overview > Profile vs. profile | Number of tweets |
Profile 2: Total content | The total number of tweets that were published by the selected profile during the selected date range | Profile performance > Twitter > Public profiles > Profile vs. Profile | Tweets |
Profile 2: Total content | The total number of videoss that were published by the selected profile during the selected date range | Profile performance > YouTube > Public profiles > Profile vs. Profile | Videos |
Profile 2: Total content | The total number of posts that were published by the selected profile during the selected date range | Profile performance > LinkedIn > Overview > Profile vs. profile | Posts |
Profile 2: Total content | The total number of pins that were published by the selected profile during the selected date range | Profile performance > Pinterest > Overview > Profile vs. profile | Pins |
Profile 2: Total content | The total number of videos that were published by the selected profile during the selected date range | Profile performance > TikTok > Overview > Profile vs. profile | Videos |
Profile 2: Video views | The lifetime number of views for videos that were published by the selected profile during the selected date range. YouTube considers a video as viewed when it was watched for 30+ seconds. | Profile performance > YouTube > Overview > Profile vs. profile | Video views |
Profile 2: Video views | The lifetime number of views for videos that were published by the selected profile during the selected date range. YouTube considers a video as viewed when it was watched for 30+ seconds. | Profile performance > YouTube > Public profiles > Profile vs. Profile | Video views |
Profile 2: Video views | The lifetime number of views for videos that were published by the selected profile during the selected date range | Profile performance > TikTok > Overview > Profile vs. profile | Video views |
Reach engagement rate | The percentage of users who engaged with a video during its lifetime given its reach. TikTok engagements are calculated from the sum of likes, comments and shares. | Campaigns & labels > TikTok > TikTok | Reach engagement rate |
Reach engagement rate | Reach engagement rate shows the total percentage of users who engaged with a snap that was published during the selected range given its reach | Campaigns & labels > Snapchat > Snapchat | Reach engagement rate |
Reach engagement rate by profile | Reach engagement rate shows the percentage of users who engaged with a post during its lifetime given its reach. TikTok engagement is calculated from the sum of likes, comments and shares. Data is segregated by profile. | Campaigns & labels > TikTok > TikTok | Reach engagement rate |
Reach engagement rate by profile | Reach engagement rate shows the total percentage of users who engaged with a snap that was published during the selected date range given its reach. Data is segregated by profile. | Campaigns & labels > Snapchat > Snapchat | Reach engagement rate |
Reactions by intent | The distribution of reactions to bot responses that match the condition for an intent, segregated by the specific intent. This metric shows data for conversations that started during the selected date range. Reactions may or may not be enabled in conversations or supported by the messaging platform. | Bot > Bot performance > Bot performance | Matches |
Reactions by language | The distribution of reactions to bot responses that match the condition for a language intent, segregated by language. This metric shows data for conversations that started during the selected date range. Reactions may or may not be enabled in conversations or supported by the messaging platform. | Bot > Bot performance > Bot performance | Matches |
Reactions by percentage | The percentage distribution of reactions (Like, Love, Care, Haha, Wow, Sad, and Angry) for the set of content published during the selected date range. Data is segregated by reaction type. This metric does not count reactions to reshared content. | Profile performance > Facebook > Content performance > Content performance | Reactions |
Reactions by platform | The distribution of reactions to bot responses that match the condition for a language intent, segregated by language. This metric shows data for conversations that started during the selected date range. Reactions may or may not be enabled in conversations or supported by the messaging platform. | Bot > Bot performance > Bot performance | Matches |
Reactions by type | The percentage breakdown of reactions (Like, Love, Wow, etc.) for posts that were published during the selected date range, segregated by reaction type. This metric does not count reactions to reshared content. | Campaigns & labels > Facebook > Facebook | Reactions |
Reactions by type | The percentage breakdown of reactions (e.g. Like, Love, Wow, etc.) received by posts published by selected profiles during the selected date range, segregated by reaction type. This metric does not count reactions to reshared user-generated content. | Profile performance > Facebook > Overview > Profile vs. profile | Number of reactions |
Reactions by type | The percentage distribution of reactions to bot responses for conversations that started during the selected date range, segregated by reaction type (e.g. 👍,👎). Reactions may or may not be enabled in conversations or supported by the messaging platform. | Bot > Bot performance > Bot performance | Value |
Reactions by type | The percentage breakdown of reactions (Like, Love, Wow, etc.) for posts that were published during the selected date range, segregated by reaction type. This metric does not count reactions to reshared content. | Profile performance > Facebook > Overview > Multicomparison | Reactions by type |
Reactions by type | The percentage breakdown of reactions (Like, Love, Wow, etc.) for posts that were published during the selected date range, segregated by reaction type. This metric does not count reactions to reshared content. | Profile performance > Facebook > Public profiles > Multicomparison | Reactions by type |
Reactions by type | The percentage breakdown of reactions (Like, Love, Wow, etc.) for posts that were published by selected profiles during the selected date range, segregated by reaction type. This metric does not count reactions to reshared content. | Profile performance > Facebook > Public profiles > Profile vs. Profile | Reactions |
Reactions trend | An overview of reactions to bot responses for conversations that started during the selected date range, segregated by date. Reactions may or may not be enabled in conversations or supported by the messaging platform. | Bot > Bot performance > Bot performance | Number of matches |
Reactions trend | An overview of the number of reactions (Like, Love, Wow, etc.) for posts that were published during the selected date range, segregated by publication date. This metric does not count reactions to reshared content. | Campaigns & labels > Facebook > Facebook | Reactions |
Reel views | The sum of lifetime views (autoplay and click) of Instagram reels published during the selected date range. | Profile performance > Instagram > Content performance > Content performance | Reel views |
Reel views trend | An overview of the number of views for Instagram reels published during the selected date range, segregated by publication date. | Profile performance > Instagram > Content performance > Content performance | Reel views |
Reels | The sum of all Instagram reels published during the selected date range. | Profile performance > Instagram > Content performance > Content performance | Number of reels |
Routings by type | The distribution of the total number of routings during the selected date range, segregated by routing type (Accepted, Missed, or Declined) | Live Commerce > Operational performance | Number of routings |
Scheduled talk time (hours) | The total number of hours the selected advisor spent in a scheduled call within the selected date range | Live Commerce > Advisor performance | hours |
Sentiment of comments | The distribution of sentiments (Positive, Negative, Neutral) for all comments on posts that were published during the selected date range | Profile performance > Instagram > Overview > Multicomparison | Number of comments |
Sentiment of comments | The distribution of sentiments (Positive, Negative, Neutral) for all replies to tweets that were published by selected profiles during the selected date range | Profile performance > Twitter > Overview > Multicomparison | Number of replies |
Sentiment of comments | The distribution of sentiments (Positive, Negative, Neutral) for all comments on posts that were published during the selected date range | Profile performance > LinkedIn > Overview > Multicomparison | Number of comments |
Sentiment of comments | The distribution of sentiments (Positive, Negative, Neutral) for all comments on posts that were published during the selected date range | Profile performance > Facebook > Overview > Multicomparison | Number of comments |
Sentiment of comments | The distribution of sentiments (Positive, Negative, Neutral) for all comments or replies to posts that were published during the selected date range. | Profile performance > Cross-platform > Overview > Multicomparison | Number of comments |
Sentiment of comments | The distribution of sentiments (Positive, Negative, Neutral) for all comments on posts that were published during the selected date range | Profile performance > Facebook > Public profiles > Multicomparison | Number of comments |
Sentiment of comments | The breakdown of sentiment (Positive, Negative, Neutral) for comments published during the selected date range where your profile is tagged/mentioned | Profile performance > Instagram > Earned media > Earned media | Comments |
Sentiment of comments by percentage | The breakdown of sentiment (Positive, Negative, Neutral) of comments on posts published during the selected date range. | Profile performance > Instagram > Content performance > Content performance | Comments |
Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on content that was published during the selected date range | Profile performance > Cross-platform > Content performance > Content performance | Comments |
Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts that were published during the selected date range | Profile performance > Facebook > Content performance > Content performance | Comments |
Sentiment of comments by percentage | The percentage breakdown of sentiments (Positive, Negative, Neutral) for all replies to tweets that were published during the selected date range | Profile performance > Twitter > Content performance > Content performance | Comments |
Sentiment of comments by percentage | The percentage breakdown of sentiments for all replies to tweets mentioning your profile that were published by other Twitter accounts during the selected date range | Profile performance > Twitter > Earned media > Earned media | Comments |
Sentiment of comments by platform | The distribution of sentiments (Positive, Negative, Neutral) for all comments on content that was published during the selected date range, segregated by social media platform | Profile performance > Cross-platform > Content performance > Content performance | Number of comments |
Sentiment of comments trend | An overview of sentiment (Positive, Negative, Neutral) for comments published during the selected date range where your profile is tagged/mentioned, segregated by comment publication date | Profile performance > Instagram > Earned media > Earned media | Comments |
Sentiment of comments trend | An overview of sentiment (Positive, Negative, Neutral) for tweets mentioning your profile that were published by other Twitter accounts during the selected date range, segregated by publication date | Profile performance > Twitter > Earned media > Earned media | Replies |
Sentiment of mentions by platform | The distribution of sentiment (Positive, Negative, Neutral) for mentions matching the analyzed queries, segregated by platform (e.g. social media network, blog, forum, news site, etc.). Mentions discovered by multiple analyzed queries are counted only once. | Listening > Aggregated overview > Aggregated overview | Number of mentions |
Sentiment of mentions by platform | The distribution of sentiment (e.g. Positive, Negative, Neutral) for mentions matching the analyzed queries, segregated by platform (e.g. social media network, blog, forum, news site, etc.). Mentions discovered by multiple analyzed queries are counted only once. Only mentions with a detected sentiment are included in the chart. | Listening > Sentiment > Sentiment | Number of mentions |
Sentiment of mentions summary | An overview of the distribution of sentiment (e.g. Positive, Negative, Neutral) among mentions matching the analyzed queries. This table also shows the number of mentions, authors, interactions, and potential impressions per sentiment. Only mentions with a detected sentiment are included in the chart. | Listening > Sentiment > Sentiment | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions |
Sentiment of mentions trend | An overview of the mentions matching the analyzed queries, segregated by sentiment (Positive, Negative, Neutral) and content publication date. Mentions discovered by multiple analyzed queries are counted only once. Only mentions with a detected sentiment are included in the chart. | Listening > Sentiment > Sentiment | Number of mentions |
Sentiment of mentions trend | An overview of the mentions matching the analyzed queries, segregated by sentiment (Positive, Negative, Neutral) and content publication date. Mentions discovered by multiple analyzed queries are counted only once. Only mentions with a detected sentiment are included in the chart. | Listening > Sentiment > Sentiment | Number of mentions |
Sentiment of mentions trend | An overview of the total number of mentions matching the analyzed queries, segregated by sentiment (Positive, Negative, Neutral) and content publication date. Mentions discovered by multiple analyzed queries are counted only once.. | Listening > Aggregated overview > Aggregated overview | Number of mentions |
Service available hours | The total number of hours during which the retailer was marked as Online to front-end users due to at least one advisor being available to chat or take calls | Live Commerce > Operational performance | Available hours |
Service available percentage | The percentage of business hours during which retailer was marked as Online to front-end users due to at least one advisor being available to chat or take calls | Live Commerce > Operational performance | Available hours |
Service hours by availability trend | The distribution of retailer routings during the selected date range, segregated by service available/unavailable hours and the date of the interaction | Live Commerce > Operational performance | Number of hours |
Service unavailable hours | The total number of hours during which the retailer was marked as Offline to front-end users during business hours. This indicates that no advisors were signed-in or that all available advisors were occupied on a call. | Live Commerce > Operational performance | Unavailable hours |
Social interactions | The distribution of the number of user interactions with social media content matching the analyzed queries, segregated by interaction type (e.g. comments, likes, shares) and content publication date | Listening > Volume > Volume | Interactions |
Social interactions by type | The distribution of the number of user interactions with social media content matching the analyzed queries, segregated by interaction type (e.g. comments, likes, shares) | Listening > Volume > Volume | Social interactions |
Social interactions trend | The total number of user interactions with social media content matching the analyzed queries | Listening > Volume > Volume | Interactions |
Spend | The estimated total amount of money spent on your paid campaign, ad set or ad during its schedule | Paid > Paid insight overview > Paid insight overview | Spend |
Spend trend | An overview estimated total amount of money spent on your campaign, ad set or ad during its schedule, segregated by date | Paid > Paid insight overview > Paid insight overview | Spend |
Stories by media type | The distribution of Instagram stories published during the selected date range, segregated by media type (e.g. images, carousels, videos) | Profile performance > Instagram > Story engagement > Story engagement | Number of stories |
Story completion rate by media type | The percentage of times a story impression was not interrupted by an exit, tap back, or tap forward. Data is segragated by publication date and media type (image, video). | Profile performance > Instagram > Story engagement > Story engagement | Story completion rate |
Story completions rate | The percentage of times a story impression was not interrupted by an exit, tap back, or tap forward. Completion rate relates to stories published during the selected date range. | Campaigns & labels > Instagram > Instagram | Story completion rate |
Stream health (Advisor) | Stream health score indicates the quality and stability of Live Advisor calls within the selected date range. This metric specifically indicates stream health from the perspective of the advisor. | Live Commerce > Network performance | Stream health |
Stream health (User) | Stream health score indicates the quality and stability of Live Advisor calls within the selected date range. This metric specifically indicates stream health from the perspective of the user. | Live Commerce > Network performance | Stream health |
Stream health overview | A detail overview of stream health scores for each Live Advisor call from the last five weeks, leading up to the end date specified in the selected date range | Live Commerce > Network performance | stream_health_score_cust $,$ stream_health_score_clerk |
Stream health trend | Stream health score indicates the average quality and stability of Live Advisor calls. This metric shows an overview of stream health scores for all Live Advisor calls within the selected date range, segregated by advisor vs. user stream health and the date of the call. | Live Commerce > Network performance | Stream health score |
Time in survey (hours) | The total number of hours an advisor has spent engaged in the post-interaction survey | Live Commerce > Advisor performance | hours |
Top 10 cities by followers | The 10 most frequently detected cities among users who are following selected profiles during the selected date range. Location data is derived from Instagram. | Profile performance > Instagram > People insights > People insights | Followers |
Top 10 countries by average reach | The 10 most frequently detected countries among users who saw a post that was published by selected pages during the selected date range. Location data is derived from Facebook. | Profile performance > Facebook > People insights > Reach | Average reach |
Top 10 countries by followers | The 10 most frequently detected countries among users who are following selected profiles during the selected date range. Location data is derived from Instagram. | Profile performance > Instagram > People insights > People insights | Followers |
Top 10 countries by followers | The 10 most frequently detected country bases among users who are following selected pages during the selected date range. Location data is derived from Facebook. | Profile performance > Facebook > People insights > Followers | Local followers |
Top 10 languages by average reach | The 10 most frequently detected languages among users who saw a post that was published by selected pages during the selected date range. Language data is derived from Facebook. | Profile performance > Facebook > People insights > Reach | Average reach |
Top 10 languages by followers | The 10 most frequently detected languages among users who are following selected pages during the selected date range. Language data is derived from Facebook. | Profile performance > Facebook > People insights > Followers | Total followers |
Top age group | The most frequently detected age group among the average number of users who saw a post that was published by selected pages during the selected date range. Age group data is derived from Facebook. | Profile performance > Facebook > People insights > Reach | average reach |
Top age group by followers | The most frequently detected age group among users who are following selected profiles during the selected date range. Demographic data is derived from Instagram. | Profile performance > Instagram > People insights > People insights | followers |
Top audiences | The most frequently detected gender and age group among the average number of users who saw a post that was published by selected pages during the selected date range. Gender and age group data is derived from Facebook. | Profile performance > Facebook > People insights > Reach | average reach |
Top authors by mentions | This table ranks authors by the number of matching mentions they've produced. Authors who cannot be identified (e.g. from Instagram hashtag searches) are listed as 'Unknown' due to API limitations. These are displayed with only one mention since aggregating them to a unique author is not possible. | Listening > Aggregated overview > Aggregated overview | Potential impressions $,$ Content count $,$ Social interactions |
Top authors by mentions | This table ranks authors by the number of mentions they've produced that matched the analyzed queries. Authors who cannot be identified due to API limitations (e.g. via Instagram hashtag search) are displayed as Unknown profiles. Such profiles are listed with only one mention, since there's no way to aggregate the mentions to a unique author. | Listening > Audience > Audience | Potential impressions $,$ Content count $,$ Social interactions |
Top authors by potential impressions | This table highlights authors of mentions matching the analyzed queries with the highest potential audience impact, sorted by the number of potential impressions. For Twitter, YouTube, Facebook, and Instagram, potential impressions are calculated based on the author's follower count at the time of the mention's publication. For post and comments from personal Facebook profiles, potential impressions data is unavailable. For web sources, (e.g. news, blogs, forums, etc.), potential impressions data is unavilable. This table displays authors from web sources only if there are fewer than 50 authors from other listening sources. Some authors, particularly from Instagram hashtag searches, are listed as 'Unknown' due to API limitations. They are displayed with only one mention since aggregating them to a unique author is not possible. | Listening > Aggregated overview > Aggregated overview | Potential impressions $,$ Content count $,$ Social interactions |
Top authors by potential impressions | This table ranks authors by highest potential impressions. It highlights the authors of content matching the analyzed queries with the most significant reach and impact. For Twitter, YouTube, Facebook, and Instagram, potential impressions are equal to the author's follower count at the time of the mention. Authors from Web sources (News, Blogs, and Forums) are listed only if there are fewer than 50 authors from other Listening sources. Due to API limitations, authors of mentions detected by Instagram hashtag search are listed as Unknown, with only one mention. Facebook personal profiles' impressions data are unavailable. | Listening > Audience > Audience | Potential impressions $,$ Content count $,$ Social interactions |
Top city by followers | The most frequently detected city base among users who are following selected profiles during the selected date range. Location data is derived from Instagram. | Profile performance > Instagram > People insights > People insights | followers |
Top content by engagements | A detail view of posts published during the selected date range that received the highest amount of lifetime engagements (likes, comments, shares) compared to other posts from the same period | Campaigns & labels > TikTok > TikTok | Content |
Top content by engagements | A detail view of snaps published during the selected date range with the highest amount of lifetime engagements (swiping up, shares, comments and screenshots) compared to other snaps from the same period | Campaigns & labels > Snapchat > Snapchat | Content |
Top content by interactions | A detail view of posts published during the selected date range that received the highest amount of lifetime interactions compared to other posts published during same period | Campaigns & labels > Facebook > Facebook | Content |
Top content by interactions | A detail view of posts published during the selected date range that received the highest amount of lifetime interactions compared to other posts from the same period | Campaigns & labels > Cross-platform overview > Cross-platform Overview | Content |
Top content by interactions | A detail view of pins published during the selected date range that received the highest amount of lifetime interactions (e.g. reactions, comments, shares) compared to other pins from the same period | Campaigns & labels > Pinterest > Pinterest | Content |
Top content by interactions | A detail view of tweets published during the selected date range that received the highest amount of lifetime interactions compared to other tweets from the same period | Campaigns & labels > Twitter > Twitter | Content |
Top content by interactions | A detail view of videos published during the selected date range that received the highest amount of lifetime interactions compared to other videos from the same period | Campaigns & labels > YouTube > YouTube | Videos |
Top content by interactions | A detail view of posts published during the selected date range that received the highest amount of lifetime interactions (likes and comments) compared to other posts from the same period | Campaigns & labels > LinkedIn > LinkedIn | Content |
Top content by interactions | A detail view of posts published during the selected date range that received the highest amount of lifetime interactions (e.g. reactions, comments, shares) compared to other posts from the same period | Campaigns & labels > Instagram > Instagram | Content |
Top countries | This table ranks countries based on where the majority of your listening mentions originate, determined by the location of the mention's author. For Twitter, the country is defined by the geolocation of the author's device. If unavailable, it's assigned automatically by Emplifi's AI tool or manually by our research team. For Facebook and Instagram, geolocation is assigned automatically or manually by our team. Please note that while the country is assigned to many social media profiles, it may not cover all of them. | Listening > Aggregated overview > Aggregated overview | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions |
Top countries | This table ranks countries based on where the majority of your mentions originate, determined by the location of the mention's author. For Twitter, the country is defined by the geolocation of the author's device. If unavailable, it's assigned automatically by Emplifi's AI tool or manually by our research team. For Facebook and Instagram, geolocation is assigned automatically or manually by our team. Please note that while the country is assigned to many social media profiles, some may be omitted. | Listening > Audience > Audience | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions |
Top country | The most frequently detected country base among the average number of users who saw a post that was published by selected pages during the selected date range. Location data is derived from Facebook. | Profile performance > Facebook > People insights > Reach | average reach |
Top country by followers | The most frequently detected country base among users who are following selected profiles during the selected date range. Location data is derived from Instagram. | Profile performance > Instagram > People insights > People insights | followers |
Top country by followers | The most frequently detected country base among users who are following selected pages during the selected date range. Location data is derived from Facebook. | Profile performance > Facebook > People insights > Followers | followers |
Top emojis | An overview of the most frequently featured emojis among mentions matching the analyzed queries | Listening > Aggregated overview > Aggregated overview | Mentions |
Top emojis | The most frequently used emojis among mentions matching the analyzed queries, visualized in a word cloud. The more frequently an emoji appears in mentions, the larger its frame in the word cloud. | Listening > Key topics > Key topics | Mentions |
Top events | This table ranks the most frequently mentioned events in all the content of the analyzed queries. Events are detected via recognition models for entities mentioned in the text of a mention. These models process the text and detect the group of words that represent entities of different types. Types include people, organizations, locations, and in some cases, dates, numerals, etc. | Listening > Key topics > Key topics | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions |
Top gender & age group by followers | The most frequently detected gender and age group among users who are following selected profiles during the selected date range. Demographic data is derived from Instagram. | Profile performance > Instagram > People insights > People insights | followers |
Top hashtags | The most frequently used hashtags across mentions matching the analyzed queries | Listening > Aggregated overview > Aggregated overview | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions |
Top hashtags | The most frequently used hashtags among mentions matching the analyzed queries, visualized in a word cloud. The more frequently a hashtag appears in mentions, the larger is frame in the word cloud. | Listening > Key topics > Key topics | Mentions |
Top hashtags | This table ranks the most frequently used hashtags among mentions matching the analyzed queries | Listening > Key topics > Key topics | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions |
Top hashtags trend | An overview of the most frequently featured hashtags among mentions matching the analyzed queries, segregated by the date of the mention | Listening > Key topics > Key topics | Mentions |
Top interests | Interests are broader than themes, representing general areas of discussion detected in mentions matching the analyzed queries. A single mention can have multiple interests. This metric shows the interests most frequently detected by Emplifi's machine learning system, which can predict up to 320 different interests. It supports Arabic, Czech, German, English, Spanish, French, Indonesian, Korean, Portuguese, Russian. | Listening > Aggregated overview > Aggregated overview | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions |
Top interests | This table ranks the most frequently detected interests among mentions matching the analyzed queries. Interests are broader than themes, representing general areas of discussion detected in mentions matching the analyzed queries. A single mention can contain multiple interests. This metric shows the interests most frequently detected by Emplifi's machine learning system, which can predict up to 320 different interests. It supports Arabic, Czech, German, English, Spanish, French, Indonesian, Korean, Portuguese, Russian. | Listening > Key topics > Key topics | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions |
Top interests | Interests are broader than themes, representing general areas of discussion detected in mentions matching the analyzed queries. A single mention can have multiple interests. This metric shows the interests most frequently detected by Emplifi's machine learning system, which can predict up to 320 different interests. It supports Arabic, Czech, German, English, Spanish, French, Indonesian, Korean, Portuguese, Russian. | Listening > Audience > Audience | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions |
Top keywords | An overview of the most frequently featured keywords among mentions matching the analyzed queries | Listening > Aggregated overview > Aggregated overview | Mentions |
Top keywords | The most frequently used keywords among mentions matching the analyzed queries, visualized in a word cloud. The more frequently a keyword appears in mentions, the larger its frame in the word cloud. | Listening > Key topics > Key topics | Mentions |
Top keywords trend | An overview of the most frequently featured keywords among mentions matching the analyzed queries, segregated by the date of the mention | Listening > Key topics > Key topics | Mentions |
Top language | The most frequently detected language among the average number of users who saw a post that was published by selected pages during the selected date range. Language data is derived from Facebook. | Profile performance > Facebook > People insights > Reach | average reach |
Top language by followers | The most frequently detected language among users who are following selected pages during the selected date range. Language data is derived from Facebook. | Profile performance > Facebook > People insights > Followers | followers |
Top languages | The most frequently used languages in mentions matching the analyzed queries, as detected by Emplifi's machine learning system. In some cases, the language detected by Twitter can differ from Emplifi's and may display a different set of languages than expected. | Listening > Audience > Audience | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions |
Top languages | The most frequently used languages in mentions matching the analyzed queries, as detected by Emplifi's machine learning system. In some cases, the language detected by Twitter can differ from Emplifi's and may display a different set of languages than expected. | Listening > Aggregated overview > Aggregated overview | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions |
Top locations | This table ranks the most frequently mentioned locations among content matching the analyzed queries. Locations are detected via recognition models for entities mentioned in the text of a mention. These models process the text and detect the group of words that represent entities of different types. Types include people, organizations, places, and in some cases, dates, numerals, etc. | Listening > Key topics > Key topics | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions |
Top negative keywords | An overview of the most frequently featured keywords with a Negative sentiment among mentions matching the analyzed queries | Listening > Aggregated overview > Aggregated overview | Mentions |
Top negative keywords | An overview of the top most frequently featured keywords with a Negative sentiment among mentions matching the analyzed queries | Listening > Sentiment > Sentiment | Frequency |
Top negative themes | An overview of most frequently detected themes with a Negative sentiment among mentions matching the analyzed queries. A single mention can have multiple themes. You can think of themes as detailed points that can be grouped under interests. Our machine learning system can detect up to 10,000 different themes in mentions containing text in English, Spanish, Portuguese, and Czech. | Listening > Sentiment > Sentiment | Frequency |
Top organizations | This table ranks most frequently mentioned organizations among content matching the analyzed queries. Organizations are detected via recognition models for entities in the text of a mention. These models process the text and detect the group of words that represent entities of different types. Types include people, organizations, locations, and in some cases, dates, numerals, etc. | Listening > Key topics > Key topics | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions |
Top persons | This table ranks the most frequently mentioned people in all the content of the analyzed queries. Persons are detected via recognition models for entities mentioned in the text of a mention. These models process the text and detect the group of words that represent entities of different types. Types include people, organizations, locations, and in some cases, dates, numerals, etc. | Listening > Key topics > Key topics | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions |
Top positive & negative keywords | An overview of the most frequently featured keywords detected among mentions with either a positive (green) or negative (red) sentiment that matched the analyzed queries | Listening > Key topics > Key topics | Top terms |
Top positive keywords | An overview of the most frequently featured keywords with a Positive sentiment among mentions matching the analyzed queries | Listening > Aggregated overview > Aggregated overview | Mentions |
Top positive keywords | An overview of the most frequently featured keywords with a Positive sentiment among mentions matching the analyzed queries | Listening > Sentiment > Sentiment | Frequency |
Top positive themes | An overview of most frequently detected themes with a Postivie sentiment among mentions matching the analyzed queries. A single mention can have multiple themes. You can think of themes as detailed points that can be grouped under interests. Our machine learning system can detect up to 10,000 different themes in mentions containing text in English, Spanish, Portuguese, and Czech. | Listening > Sentiment > Sentiment | Frequency |
Top professions by Twitter authors | The most frequently detected professions of Twitter authors who produced tweets matching the analyzed queries. **This metric uses public Twitter data.** Professions are derived from the job titles detected in Twitter authors' bios. Our marchine learning system supports 160 job title groups. | Listening > Audience > Audience | Twitter authors |
Top professions by Twitter authors | The most common professions among authors who generated Twitter mentions matching the analyzed queries. Professions are derived from public Twitter data, using job titles detected in account bios. Emplifi Listening supports 160 job title groups for accurate categorization. | Listening > Aggregated overview > Aggregated overview | Authors |
Top themes | The most frequently detected themes among mentions matching the analyzed queries, visualized in a word cloud. The higher a theme's frequency, the larger its frame in the word cloud. Themes are specific topics detected in mentions matching the analyzed queries. You can think of themes as detailed points that can be grouped under interests. Each mention can have multiple themes. This metric shows the themes most frequently detected by our machine learning system, which can predict up to 10,000 different themes from mentions text. It supports English, Spanish, Portuguese, and partially Czech. | Listening > Key topics > Key topics | Mentions |
Top themes | Themes are specific topics detected in mentions matching the analyzed queries. You can think of themes as detailed points that can be grouped under interests. Each mention can have multiple themes. This metric shows the themes most frequently detected by our machine learning system, which can predict up to 10,000 different themes from mentions text. It supports English, Spanish, Portuguese, and partially Czech. | Listening > Aggregated overview > Aggregated overview | Mentions |
Top themes trend | An overview of the most frequently detected themes among mentions matching the analyzed queries, segregated by the date of the mention. Themes are specific topics detected in mentions matching the analyzed queries. You can think of themes as detailed points that can be grouped under interests. Each mention can have multiple themes. This metric shows the themes most frequently detected by our machine learning system, which can predict up to 10,000 different themes from mentions text. It supports English, Spanish, Portuguese, and partially Czech. | Listening > Key topics > Key topics | Mentions |
Top URLs | This table ranks the most frequently used URLs across mentions matching the analyzed queries | Listening > Key topics > Key topics | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions |
Topics | A summary of all topics detected in mentions matching the analyzed queries and the sentiment and contextual words most frequently associated with them | Listening > Aggregated overview > Aggregated overview | sentiment_own_count |
Topics | This table summarizes all detected topics among mentions matching the analyzed queries, as well as the sentiment and contextual words most frequently associated with them | Listening > Key topics > Key topics | sentiment_own_count |
Topics summary | This table summarizes all detected topics among mentions matching the analyzed queries, as well as the sentiment and contextual words most frequently associated with them | Listening > Sentiment > Sentiment | sentiment_own_count |
Total accepted routings | The total number of accepted routings for the retailer account during the selected date range | Live Commerce > Operational performance | Accepted routings |
Total attributed revenue | The total amount of revenue generated from orders attributed to advisors within the selected date range. This metric also includes external sales made within a designated time window following a Live Advisor interaction. | Live Commerce > Executive summary | Total attributed revenue |
Total attributed revenue | The total amount of revenue generated from orders attributed to the selected advisor within the selected date range. This metric includes external orders made within a designated time window following an interaction (e.g. within 30 days or as configured). | Live Commerce > Advisor performance | Total attributed revenue |
Total attributed revenue trend | An overview of the total amount of revenue generated from sales attributed to the selected advisor within the selected date range, grouped by date of the Live Advisor interaction. This metric includes external sales made within a designated time window following an interaction (e.g. within 30 days or as configured). | Live Commerce > Advisor performance | Total attributed revenue $,$ Conversion rate |
Total content | The sum of all posts published on selected profiles during the selected date range | Profile performance > Instagram > Public profiles > Overview | Posts |
Total content | The sum of all admin tweets published on selected profiles during the selected date range | Campaigns & labels > Twitter > Twitter | Tweets |
Total content | The sum of all posts published on selected profiles during the selected date range | Campaigns & labels > LinkedIn > LinkedIn | Number of posts |
Total content | The sum of all content pieces that were published on selected platforms and profiles during the selected date range | Profile performance > Cross-platform > Overview > Overview | Number of content pieces |
Total content | The sum of all content pieces that were published on selected platforms and profiles during the selected date range | Profile performance > Cross-platform > Overview > Time Comparison | Number of content pieces |
Total content | The sum of admin posts published on selected profiles during the selected date range | Campaigns & labels > Instagram > Instagram | Number of content pieces |
Total content | The sum of videos published during the selected date range | Campaigns & labels > YouTube > YouTube | Videos |
Total content | The sum of content pieces published on selected profiles during the selected date range | Campaigns & labels > Cross-platform overview > Cross-platform Overview | Number of content pieces |
Total content | The total number of posts published on selected pages during the selected date range | Profile performance > Facebook > Overview > Overview | Posts |
Total content | The sum of all posts published during the selected date range | Profile performance > LinkedIn > Overview > Overview | Number of posts |
Total content | The total number of posts published on selected pages during the selected date range | Profile performance > Facebook > Overview > Time comparison | Posts |
Total content | The total number of tweets published by selected profiles during the selected date range | Profile performance > Twitter > Overview > Time comparison | Tweets |
Total content | The sum of content pieces that were pinned during the selected date range | Campaigns & labels > Pinterest > Pinterest | Number of content pieces |
Total content | The sum of all admin posts published on selected profiles during the selected date range | Campaigns & labels > Facebook > Facebook | Number of posts |
Total content | The total number of content pieces that were published by the selected profile during the selected date range | Profile performance > Pinterest > Overview > Multicomparison | Number of pins |
Total content | The sum of videos published during the selected date range | Campaigns & labels > TikTok > TikTok | Number of videos |
Total content | The total number of snaps published by selected profiles during the selected date range | Campaigns & labels > Snapchat > Snapchat | Snaps |
Total content | The total number of videos published by selected profiles during the selected date range | Profile performance > YouTube > Overview > Multicomparison | Total content |
Total content | The total number of posts published by selected profiles during the selected date range | Profile performance > LinkedIn > Overview > Multicomparison | Total content |
Total content | The total number of videos published by selected profiles during the selected date range | Profile performance > TikTok > Overview > Multicomparison | Number of videos |
Total content | The sum of all posts published during the selected date range. | Profile performance > Instagram > Overview > Time comparison | Total content |
Total content | The total number of videos published per selected profile during the selected date range | Profile performance > YouTube > Public profiles > Multicomparison | Number of videos |
Total content | The total number of posts published by selected profiles during the selected date range | Profile performance > Instagram > Public profiles > Multicomparison | Number of posts |
Total content | The total number of posts published by selected profiles during the selected date range | Profile performance > Facebook > Public profiles > Multicomparison | Total content |
Total content | The total number of posts published by selected profiles during the selected date range | Profile performance > Twitter > Public profiles > Multicomparison | Total content |
Total content | The sum of all posts published on selected pages during the selected date range | Profile performance > Facebook > Public profiles > Overview | Posts |
Total content | The sum of all posts published on selected profiles during the selected date range. | Profile performance > Instagram > Overview > Overview | Posts |
Total content | The total number of tweets published by selected profiles during the selected date range | Profile performance > Twitter > Overview > Overview | Number of tweets |
Total content | The total number of tweets published by selected profiles during the selected date range | Profile performance > Twitter > Public profiles > Overview | Number of tweets |
Total content | The sum of all videos published by selected profiles during the selected date range | Profile performance > YouTube > Overview > Overview | Number of videos |
Total content | The sum of all videos published by selected profiles during the selected date range | Profile performance > YouTube > Overview > Time comparison | Number of videos |
Total content | The the total number of videos published by selected profiles during the selected date range | Profile performance > YouTube > Public profiles > Overview | Videos |
Total content | The sum of all posts published during the selected date range | Profile performance > LinkedIn > Overview > Time comparison | Number of posts |
Total content | The sum of all content pieces pinned by a profile during the selected date range | Profile performance > Pinterest > Overview > Overview | Number of pins |
Total content | The sum of all content pieces pinned by a profile during the selected date range | Profile performance > Pinterest > Overview > Time Comparison | Number of pins |
Total content | The total number of videos published by selected profiles during the selected date range | Profile performance > TikTok > Overview > Overview | Videos |
Total content | The total number of videos published by selected profiles during the selected date range | Profile performance > TikTok > Overview > Time comparison | Videos |
Total content | The total number of snaps published by selected profiles during the selected date range | Profile performance > Snapchat > Overview > Overview | Snaps |
Total content | The total number of snaps published by selected profiles during the selected date range | Profile performance > Snapchat > Overview > Time comparison | Snaps |
Total declined routings | The total number of declined routings during the selected date range | Live Commerce > Operational performance | Declined routings |
Total hours inactive | The total amount of hours in which the selected advisor's device was not conected to the network during the selected date range | Live Commerce > Advisor performance | hours |
Total hours Offline | The total number of hours the selected advisor was signed in but unavailable (set to Offline) to receive calls or chats within the selected date range | Live Commerce > Advisor performance | hours |
Total hours Online | The total number of hours the advisor was both signed in and actively available (set to Online) to receive calls or chats within the selected date range | Live Commerce > Advisor performance | hours |
Total hours signed-in | The total number of hours in which the selected advisor was actively signed into the system during the selected date range, including both when set to Online and Offline | Live Commerce > Advisor performance | hours |
Total missed routings | The total number of missed routings for the retailer account during the selected date range | Live Commerce > Operational performance | Missed routings |
Total orders | The total number of 1:1 sales attributed to advisors within the selected date range | Live Commerce > Executive summary | Orders |
Total orders | The total number of 1:1 sales attributed to the selected advisor within the selected date range | Live Commerce > Advisor performance | Orders |
Total page views trend in last 7 days | An overview of the total number of retailer webpage views when the retailer account was both available (set to Online) and unavailable (set to Offline) to front-end users, segregated by the date of the page view. This graph can help you assess whether your Live Advisor service is sufficently staffed and meeting the demand of webpage views. Note: To ensure clear visibility, this metric shows the last 7 days of data up to the selected end date when the selected date range is too extensive to fit into the graph view. | Live Commerce > Operational performance | Number of page views |
Total routings | The total number of Accepted, Rejected, and Missed routings attributed to the selected advisor during the selected date range | Live Commerce > Advisor performance | Total routings |
Total routings | The total number of Accepted, Missed, or Declined routings for the retailer account during the selected date range | Live Commerce > Operational performance | Total routings |
Total talk time (hours) | The total number of hours the selected advisor spent on an accepted call during the selected date range | Live Commerce > Advisor performance | hours |
Total talk time (minutes) | The total number of hours advisors spent on accepted call routings during the selected date range | Live Commerce > Operational performance | Minutes |
Total unique users | The total number of unique users who started interaction with an advisor that was Accepted, Declined, or Missed within the selected date range | Live Commerce > Executive summary | Unique users |
Total user-generated content | The total number of content pieces created by other users related to the selected profiles. This includes user-generated posts that tag your page. | Profile performance > Instagram > Overview > Multicomparison | Total user-generated content |
Total user-generated content | The total number of user-generated tweets that mention your profile within the selected date range | Profile performance > Twitter > Overview > Multicomparison | Total user-generated content |
Total user-generated content | The total number of content pieces created by other users related to the selected profiles. This includes user-generated posts that tag your page, user posts on your Facebook wall, or tweets that mention your profile within the selected date range. | Profile performance > Facebook > Overview > Multicomparison | Total user-generated content |
Total user-generated content | The total number of content pieces created by other users related to the selected profiles. This includes user-generated posts that tag your page, user posts on your Facebook wall, or tweets that mention your profile within the selected date range. | Profile performance > Cross-platform > Overview > Multicomparison | Total user-generated content |
Total valuable users | The total number of unique users who interacted with an advisor for at least 30 seconds within the selected date range | Live Commerce > Executive summary | Unique valuable users |
Total visits | The total number of visits to the microsite during the selected date range. Note: <ul style='margin-left:20px; line-height: 20px;'><li>If a visitor does not interact with the microsite within 30 minutes of landing on it, their next visit will be counted as a new visit</li><li>Page refresh does not count as a new visit</li><li>One user can log multiple visits per day</li></ul> | Link In Bio > Link In Bio Performance | Total visits |
Unique users | The number of unique users who sent a message during the selected date range. A unique user is defined as a customer engaging in a conversation with Bot within one continuous conversation. | Bot > Bot overview > Bot overview | Unique users |
Unique users trend | An overview of the number of unique users who have interacted with any of your bots during the last 12 months. Data is segregated by day and month. | Bot > Bot performance > Bot performance | Proxy |
Unique valuable users percentage | The percentage of unique users who interacted with an advisor for at least 30 seconds within the selected date range | Live Commerce > Executive summary | Unique valuable users |
Unique visitors | The total number of unique users who visited the microsite during the selected date range. Note: If a visitor clears their browser cookies or uses a different browser to reaccess the microsite, they will be counted as another unique visitor. | Link In Bio > Link In Bio Performance | Unique visitors |
Video views | The total number of lifetime views for videos published during the selected date range. Facebook considers a video as viewed when it has been watched for 3+ seconds. | Campaigns & labels > Facebook > Facebook | Video views |
Video views | The lifetime number of views for videos published during the selected date range. Instagram considers a video as viewed when it was watched for 3+ seconds. | Campaigns & labels > Instagram > Instagram | Video views |
Video views | The lifetime number of views for videos that were published during the selected date range. YouTube considers a video as viewed when it was watched for 30+ seconds | Profile performance > YouTube > Overview > Overview | Video views |
Video views | The lifetime number of views for videos that were published during the selected date range. YouTube counts a video as viewed when it has been watched for 30+ seconds. | Campaigns & labels > YouTube > YouTube | Video views |
Video views | The lifetime number of views for videos that were published by selected profiles during the selected date range. YouTube considers a video as viewed when it was played for 30+ seconds. | Profile performance > YouTube > Public profiles > Overview | Video views |
Video views | An aggregation of video views across selected platforms. The definition of a video view differs per platform: Facebook and Instagram count a video as viewed when it has been watched for 3+ seconds; YouTube when watched for 30+ seconds; Twitter when the video was 50% visible on a user's feed for 2+ seconds; TikTok counts any length watched as a video view. | Campaigns & labels > Cross-platform overview > Cross-platform Overview | Video views |
Video views | The total number of lifetime video views collected by a post or group of posts that were published during the selected date range | Campaigns & labels > TikTok > TikTok | Video views |
Video views | The sum of video views aggregated across all tweets published during the selected time range that contain a video. This metric counts combined views from any instance where the given video has been retweeted or reposted in separate tweets. | Campaigns & labels > Twitter > Twitter | Video views |
Video views | The lifetime number of views for video snaps that were published during the selected date range. Snapchat counts a view for each time the video is opened and/or rewatched. | Campaigns & labels > Snapchat > Snapchat | Video views |
Video views | The lifetime number of views for videos that were published by selected profiles during the selected date range | Profile performance > TikTok > Overview > Multicomparison | Video views |
Video views | The lifetime number of views for videos that were published during the selected date range. YouTube considers a video as viewed when it was watched for 30+ seconds | Profile performance > YouTube > Overview > Multicomparison | Video views |
Video views | The lifetime number of views for videos that were published during the selected date range. YouTube considers a video as viewed when it was played for 30+ seconds. | Profile performance > YouTube > Public profiles > Multicomparison | Number of video views |
Video views | The lifetime number of views received by videos that were published during the selected date range. Facebook considers a video viewed when it was watched for 3+ seconds. | Profile performance > Facebook > Content performance > Content performance | Video views |
Video views | The lifetime number of views received by videos that were published during the selected date range. | Profile performance > Instagram > Content performance > Content performance | Video views |
Video views | The lifetime number of views for videos that were published during the selected date range. Twitter counts a video as viewed when it was 50% visible on the user's feed for 2+ seconds. | Profile performance > Twitter > Content performance > Content performance | Video views |
Video views | The total number of lifetime views for videos published during the selected date range | Profile performance > YouTube > Overview > Time comparison | Video views |
Video views | The lifetime number of views for videos that were published during the selected date range. LinkedIn considers a video viewed when it was watched for 3+ seconds. | Profile performance > LinkedIn > Content performance > Content performance | Video views |
Video views | The lifetime number of views for videos that were published during the selected date range | Profile performance > TikTok > Overview > Overview | Video views |
Video views | The total number of lifetime views for videos published during the selected date range | Profile performance > TikTok > Overview > Time comparison | Video views |
Video views | The total number of times a video snap that was published during the selected date range was viewed during its lifetime. A view is counted immediately upon opening the video snap and for each time it is rewatched. | Profile performance > Snapchat > Overview > Overview | Video views |
Video views | The total number of times a video snap that was published during the selected date range was viewed during its lifetime. A view is counted immediately upon opening the video snap and for each time it is rewatched. | Profile performance > Snapchat > Overview > Time comparison | Video views |
Video views by paid vs. organic | The lifetime number of views received by videos that were published during the selected date range. Facebook considers a video viewed when it was watched for 3+ seconds. Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user. | Profile performance > Facebook > Content performance > Content performance | Video views |
Video views trend | An overview of the number of lifetime views for videos that were published during the selected date range, segregated by publication date | Profile performance > TikTok > Overview > Time comparison | Video views |
Video views trend | An overview of the lifetime number of views for videos that were published during the selected date range, segregated by publication date. YouTube counts a video view when someone watches the video for at least 30 seconds. | Campaigns & labels > YouTube > YouTube | Video views |
Video views trend | An overview of number of video views collected by a TikTok post or group of posts that were published during the selected date range, segregated by publication date | Campaigns & labels > TikTok > TikTok | Video views |
Video views trend | An overview of the total number of times a video snap published by selected profiles during the selected date range was viewed, segregated by publication date. A view is counted immediately upon opening the video snap and for each time it is rewatched. | Profile performance > Snapchat > Overview > Time comparison | Video views |
Video views trend | An overview of the number of lifetime views for videos published during a selected date range, segregated by publication date. Facebook considers a video as viewed when the user watched it 3+ seconds. | Campaigns & labels > Facebook > Facebook | Video views |
Video views trend | An overview of the lifetime number of views for videos that were published during the selected date range, segregated by publication date. Instagram considers a video as viewed when the user watched it 3+ seconds views. | Campaigns & labels > Instagram > Instagram | Video views |
Video views trend | An overview of video views aggregated across all tweets published during the selected date range that contain a video, segregated by tweet publication date. This metric counts combined views from any instance where the given video has been retweeted or reposted in separate tweets. | Campaigns & labels > Twitter > Twitter | Video views |
Video views trend | An overview of the lifetime number of views for video snaps that were published during the selected date range, segregated by publication date. Snapchat counts a view for each time the video is opened and/or rewatched. | Campaigns & labels > Snapchat > Snapchat | Video views |
Video views trend | An overview of the lifetime number of views for videos that were published by selected profiles during the selected date range, segregated by publication date. Facebook considers a video as viewed when it was watched for 3+ seconds. | Profile performance > Facebook > Overview > Profile vs. profile | Video views |
Video views trend | An overview of the lifetime number of views for videos that were published during the selected date range, segregated by publication date. Facebook considers a video viewed when it was watched for 3+ seconds. Note: This metric compares performance for organic vs. paid (boosted) posts related to a Facebook page. Some posts are counted in both categories if they appear as both organic and paid to a user. | Profile performance > Facebook > Content performance > Content performance | Video views |
Video views trend | An overview of the lifetime number of views for videos that were published during the selected date range, segregated by publication date. | Profile performance > Instagram > Content performance > Content performance | Video views |
Video views trend | An overview of the lifetime number of views for videos that were published during the selected date range, segregated by publication date. Twitter counts a video as viewed when it was 50% visible on the user's feed for 2+ seconds. | Profile performance > Twitter > Content performance > Content performance | Video views |
Video views trend | An overview of the lifetime number of views for videos that were published during the selected date range, segregated by publication date. YouTube considers a video as viewed when it was watched for 30+ seconds | Profile performance > YouTube > Overview > Overview | Video views |
Video views trend | An overview of the total number of lifetime time views for videos published within the selected date, segregated by publication date. YouTube counts a video as viewed when it has been watched for 30+ seconds. | Profile performance > YouTube > Overview > Time comparison | Video views |
Video views trend | An overview of the lifetime number of views for videos that were published by selected profiles during the selected date range, segregated by publication date. YouTube considers a video as viewed when it was watched for 30+ seconds. | Profile performance > YouTube > Overview > Profile vs. profile | Video views |
Video views trend | An overview of the lifetime number of views for videos that were published by selected profiles during the selected date range, segregated by publication date. YouTube considers a video as viewed when it was played for 30+ seconds | Profile performance > YouTube > Public profiles > Overview | Video views |
Video views trend | An overview of the lifetime number of views for videos that were published by selected profiles during the selected date range, segregated by publication date. YouTube considers a video as viewed when it was watched for 30+ seconds. | Profile performance > YouTube > Public profiles > Profile vs. Profile | Video views |
Video views trend | An overview of the lifetime number of views for videos that were published during the selected date range, segregated by publication date. LinkedIn considers a video viewed when it was watched for 3+ seconds. | Profile performance > LinkedIn > Content performance > Content performance | Video views |
Video views trend | An overview of the lifetime number of views for videos that were published during the selected date range, segregated by publication date | Profile performance > TikTok > Overview > Overview | Video views |
Video views trend | An overview of the lifetime number of views for videos that were published during the selected date range, segregated by publication date. YouTube considers a video as viewed when it was watched for 30+ seconds | Profile performance > TikTok > Overview > Profile vs. profile | Number of video views |
Video views trend | An overview of the total number of times a video snap published by selected profiles during the selected date range was viewed, segregated by publication date. A view is counted immediately upon opening the video snap and for each time it is rewatched. | Profile performance > Snapchat > Overview > Overview | Video views |
View time trend | An overview of the total duration of time that users watched a video that was published by selected profiles during selected date range, segregated by publication date | Profile performance > Facebook > Overview > Profile vs. profile | View time |
View time trend | The total amount of time that users watched a video published during the selected range during the video's lifetime. Facebook considers a video viewed when it was watched for 3+ seconds. Note: This metric compares performance for organic vs. paid (boosted) posts related to a Facebook page. Some posts are counted in both categories if they appear as both organic and paid to a user. | Profile performance > Facebook > Content performance > Content performance | View time |
Visits by country | The distribution of the total number of visits to the microsite during the selected date range, segregated by the country of the visitor based on their IP address | Link In Bio > Link In Bio Performance | Visits by country |
Visits by device | The distribution of the total number of visits to the microsite during the selected date range, segregated by the device visitors used to access it (e.g. desktop, mobile, tablet, etc.) | Link In Bio > Link In Bio Performance | The total number of events |