Unified Analytics - List of Boards

This page provides an overview and elementary details of the boards that are available in the Unified Analytics modules. Learn where to analyze your or your competitors' profiles, performance of your content and bots, or your followers' demographic characteristics.

Profile performance

Data source: Owned and competitor’s social profiles

Cross-platform

Get a comprehensive view of your social media performance by combining data from multiple social profiles and determine the success of your strategy with ease.

• Overview
  Analyze your social profile’s performance.

• Content performance
  Review content performance, metrics and frequency.

Facebook

Analyze Facebook data effectively and assess your content’s performance with key metrics such as reach, impressions, engagement, top-performing content, and more.

• Overview
  Analyze your social profile’s performance.

• Content performance
  Review content performance, metrics and frequency.

• Public profiles
  Get insights into public profiles and compare your own against competitors'.

• People insights
  Explore deep insights on followers and general audience demographics.

• Video insights
  Review performance and detailed metrics of your video content.
  You can only analyze one profile at a time.

• Global insights
  Dive into the performance of your brand’s global page.
  Due to changes at Facebook, pages migrated to the New Pages Experience (NPE) might not be available.

  • Overview

  • Global people insights

Instagram

Gain a detailed understanding of your social profiles’ performance, including Reels and Stories, and make informed decisions to achieve your strategic goals.

• Overview
  Analyze your social profile’s performance.

• Content performance
  Review content performance, metrics and frequency.

• Story engagement
  Analyze stories content with in-depth metrics.

• Earned media
  Track mentions, conversations and sentiment.

• Public profiles
  Get insights into public profiles and compare your own against competitors'.

• People insights
  Switch between Followers and Reach views to understand your follower demographics in relation to your broader social audience.

Twitter

Use Twitter analytics reports to identify ways to improve content, measure strategy success, stay ahead
of the competition and optimize your approach over time.

• Overview
  Analyze your social profiles' performance.

• Content performance
  Review content performance, metrics and frequency.

• Earned media
  Track mentions, conversations and sentiment.

• Public profiles
  Get insights into public profiles and compare your own against competitors'

YouTube

Optimize your YouTube strategy with dynamic video metrics and use findings to support your strategic content goals.

• Overview
  Analyze your social profiles' performance.

• Video insights
  Analyze video content with in-depth metrics.

• Public profiles
  Get insights into public profiles and compare your own against competitors'

LinkedIn

Analyzing key LinkedIn metrics such as engagement, reach, and top-performing content, and more.

• Overview
  Analyze your social profiles' performance.

• Content performance
  Review content performance, metrics and frequency.

Pinterest

Consolidate data across platforms and labeled content, enabling granular analysis to optimize social media strategies and evaluate your campaign performance.

• Overview

TikTok

Optimize your TikTok strategy by analyzing key metrics such as average watch time,
reach per video, and engagement rates, and use findings to boost your strategy.

• Overview
  Analyze your social profiles' performance.

• Video insights
  Analyze video content with in-depth metrics.

Snapchat

• Overview
  Get an overview of published content, with metrics on engagement, impressions, and video views.

Paid

Access essential paid metrics for ad accounts and campaigns, and compare paid activities across multiple social platforms.

Data source: Ad accounts and campaigns

Available boards

• Paid insight overview
  Get a comprehensive view of key paid metrics.

Campaigns & labels

Consolidate data across platforms and labeled content, enabling granular analysis to optimize social media strategies and evaluate your campaign performance.

Data source: Content labels

Available boards

• Cross-platform overview
  Campaigns and labels

• Facebook
  Campaigns and labels

• Instagram
  Campaigns and labels

• Twitter
  Campaigns and labels

• YouTube
  Campaigns and labels

• LinkedIn
  Campaigns and labels

• Pinterest
  Campaigns and labels

• TikTok
  Campaigns and labels

• Snapchat
  Campaigns and labels

Listening

Track what people say about your brand and competitors with keyword-based queries, gain insights to improve your brand's reputation, and take data-driven action.

Data source: Listening queries

Available boards

• Aggregated overview
  Access deep Listening metrics and content insights.

• Audience
  Understand author demographics and reach.

• Crisis management
  Observe spike alerts for proactive crisis management.

• Key topics
  Analyze popular keywords, emojis, hashtags, and more.

• Platforms
  Track key query metrics by platform.

• Sentiment
  Monitor detected sentiment across mentions.

• Volume
  Get detailed breakdowns on the volume of query results.

Care

Get an in-depth view of Care cases, including analysis of your team’s performance and reporting based on case frequency, time and day, categorization, priority, sentiment, and more.

Data source: Agents and Supervisors

Available boards

• Case analysis
  Access reporting & deep insights on Care cases.

• Team performance
  Get an overview of Care agents' performance.

Bot

Assess customer engagement, uncover improvement opportunities, and gain comprehensive insights into your bot’s performance with detailed reports.

Data source: Bots

Available boards

• Bot overview
  Get a summary of unique users and incoming messages.

• Bot performance
  Analyze containment, intents, conversations & more.

Link In Bio

Get key metrics on visits, unique visitors, bounce rate, average time on page, links, countries, and devices to enhance and optimize the performance of your pages.

Data source: Link in Bio pages

Available boards

• Link In Bio Performance
  Comprehensive metrics for your pages.

Live Commerce

Access comprehensive metrics on operational efficiency, stream health, revenue outcomes, and more across all Live Advisor interactions.

Data source: Live advisor

Available boards

• Executive summary
  Track service availability, revenue, and routing.

• Network performance
  Monitor the quality and stability of live calls.

• Advisor performance
  Examine performance metrics for specific advisors.

• Operational performance
  Assess the efficiency of your Live Advisor team