--- version: "latest" variant: "home" language: "en" --- # Listening Data Sources and Covered Content ## Supported data sources You can listen for data from the following sources: * Facebook * Instagram * Reddit ![info](https://docs.emplifi.io/__attachments/a_9eeebe40ef4e583e6bbdcb0903906247f6e83320a798cee5400c223100a2fd6f/atlassian-info?cb=feab5cd71111204d6b52545f3027dd0c) Reddit as a data source is available as an add-on. To have it enabled for your Emplifi account, contact your Customer Success Manager or Emplifi Support at [support@emplifi.io](mailto:support@emplifi.io). * TikTok * X (formerly Twitter) * YouTube * Web ### Downloading and processing listening data * Every source is crawled at least once every 24 hours after publishing, and some of them are crawled every hour. Emplifi requests the crawled data for new mentions in a dynamically changing frequency. Listening queries receiving a lot of mentions provide new mentions every hour, while some niche queries can be refreshed in up to every 12 hours. * Historical backfill is available for all data sources except for Instagram hashtags, Reddit, and TikTok. For more information, see [Downloading and Processing Listening Data](https://docs.emplifi.io/platform/latest/home/downloading-and-processing-listening-data.md). ## The scope of data sources When setting up a listening query, define what scope of data from each data source you want to monitor. ### Wide range listening This is the widest possible scope of data to monitor where you can select one or more supported data sources (the social media platforms and web). ![Wide_range.png](https://docs.emplifi.io/__attachments/a_b961d300950e7da8318c799a13be4d4b174b81690bff828889fbec92ec127823/Wide_range.png?cb=36eae051acb6a2d11396084487dee41a) To narrow down the results, you can apply **global filters** to the selected data sources: * Filtering by **language** * Filtering by **country** ![warning](https://docs.emplifi.io/__attachments/a_bd67d542b0e6564585154f17b1f6549899f9eb560378bc29c859ff0b4d858b45/atlassian-warning?cb=14432459925d605e05cae2605cdfe666) Filtering by country is not available for Reddit and TikTok. Reddit as a data source is available as an add-on. To have it enabled for your Emplifi account, contact your Customer Success Manager or Emplifi Support at [support@emplifi.io](mailto:support@emplifi.io). **Limitations of filtering by country** Determining the country of a social media account or a website relies on the following: 1. Public information about the location that the relevant social media account or a website decided to disclose, 2. The query capabilities of the social media platform or a web site. While Emplifi requests the location data, it is solely the social media platform or the website who decides what data to return. Emplifi cannot independently verify the accuracy of location data obtained from third-parties as described above and therefore assumes no liability for the accuracy of location data. Social media accounts or websites lacking public location data are not included in the results at all. For each selected social media platform except for Reddit and TikTok, you can also specify the profiles that should be **excluded** from listening. Reddit as a data source is available as an add-on. To have it enabled for your Emplifi account, contact your Customer Success Manager or Emplifi Support at [support@emplifi.io](mailto:support@emplifi.io). ### Specific social profiles Explicitly specify the accounts on the social media platforms that you want to monitor. Those can be the accounts that you added to your Emplifi account as profiles (see [Add a Profile as Owned (Private) or Public](https://docs.emplifi.io/platform/latest/home/add-a-profile-as-owned-or-public.md) or any other accounts that you can find by their name or URL. Specifying the accounts that you want to monitor is not available for Reddit and TikTok. (Reddit as a data source is available as an add-on. To have it enabled for your Emplifi account, contact your Customer Success Manager or Emplifi Support at [support@emplifi.io](mailto:support@emplifi.io).) ![Specific_profiles.png](https://docs.emplifi.io/__attachments/a_2e41e862ecb7269bcdc539db9e39265b8c85fbbeffc289d6f4055255ce270974/Specific_profiles.png?cb=1687675f737347913094fd8b69d6958c) ## Data sources ### Facebook The Facebook data source is an extensive, growing database of social media content. It includes billions of posts from more than 800,000 Facebook pages, but still not all Facebook content. If there is a specific Facebook page that you want to monitor but you do not see listening mentions collected from this page among your query results, contact Emplifi Support at [support@emplifi.io](mailto:support@emplifi.io) to have the page added to the Facebook data source database. **What is collected** * Posts (except for ad posts) * User posts * Comments **Data availability** The data is collected almost in real time. The listening mentions are available for analysis no later than an hour after the content has been published. Data starts gathering from the point a query is set, up to 365 days in the past. For more information, see [Downloading and Processing Listening Data](https://docs.emplifi.io/platform/latest/home/downloading-and-processing-listening-data.md). **Configure the data source** Here is how you set up the Facebook data source with the **Wide range listening** option or the **Specific social profiles** option selected, correspondingly (see "The scope of data sources" earlier in this article): ![FB_all.png](https://docs.emplifi.io/__attachments/a_055c6aa6b736d0ca6900c3f0107b53d552876a198221a1d53dc36bd1162d494a/FB_all.png?cb=5eb608eb0f0df49b3e101269677a3569) ![FB_specific.png](https://docs.emplifi.io/__attachments/a_b62f554beab121f1b574018629eb2098d64a023d2f8465934fce7bdcad13640a/FB_specific.png?cb=faa4990b4d2dc3bacc4dc26a6b384d36) ### Instagram The Instagram data source is an extensive, growing database of social media content. It includes billions of posts from more than 9,000,000 Instagram Business and Creator accounts, but still not all Instagram content. If there is a specific Instagram account that you want to monitor but you do not see listening mentions collected from this account among your query results, contact Emplifi Support at [support@emplifi.io](mailto:support@emplifi.io) to have the account added to the Instagram data source database. You can include Instagram hashtags in the scope of the monitored data. Instagram hashtag search is a way of getting access to Instagram public content tagged with a specific hashtag. It searches in the content of Business and Creator accounts and also personal accounts that are public. For more information, see [Listening - Instagram Hashtag Search](https://docs.emplifi.io/platform/latest/home/listening-instagram-hashtag-search.md). **What is collected** * Posts (comments are not included) * Reels (comments are not included) **Listening for owned profiles** For Instagram accounts that are added to your Emplifi account as **owned profiles** and are activated for Community (see [Add an Owned Profile for Your Instagram Account](https://docs.emplifi.io/platform/latest/home/how-to-add-owned-instagram-profiles.md) and [Activate Profiles for Community and Set Up Profile Roles](https://docs.emplifi.io/platform/latest/home/activate-profiles-for-community-set-up-roles.md)), we collect: * **Posts** where the account is tagged via a media tag * **Posts** and **comments** where the account is mentioned via an @mention * **Comments** under the account's posts **Data availability** The frequency of collecting the data depends on the data type: * The listening mentions coming from the hashtag search are shown immediately after a post with the hashtags is published. * For the other data types, see [Downloading and Processing Listening Data](https://docs.emplifi.io/platform/latest/home/downloading-and-processing-listening-data.md). Data starts gathering from the point a query is set, up to 365 days in the past. For more information, see [Downloading and Processing Listening Data](https://docs.emplifi.io/platform/latest/home/downloading-and-processing-listening-data.md). Historical backfill is *not* available for: * Hashtag search * Comments where the account is mentioned via an @mention * Comments under the account's posts **Configure the data source** Here is how you set up the Instagram data source with the **Wide range listening** option or the **Specific social profiles** option selected, correspondingly (see "The scope of data sources" earlier in this article): ![IG_all.png](https://docs.emplifi.io/__attachments/a_542c898d2ee2951006cbff78b0d65a8b0958668af4effeb29d5181fdadb9a888/IG_all.png?cb=90f1ff80010269c1796e78a452385c2f) ![IG_specific.png](https://docs.emplifi.io/__attachments/a_d5a445f391e726c11feadb2ec69cc8b9075b7c63b400976d3e7f400a44ab73f8/IG_specific.png?cb=ca9fc1760fadd1dde03273d43a4cd00f) ### Reddit Reddit as a data source is available as an add-on. To have it enabled for your Emplifi account, contact your Customer Success Manager or Emplifi Support at [support@emplifi.io](mailto:support@emplifi.io). You can access all public Reddit content. **What's collected** * Posts * Comments **Data availability** The data is collected in real time, and the listening mentions are available for analysis immediately after the content has been published. Data starts gathering from the point a query is set. For more information, see [Downloading and Processing Listening Data](https://docs.emplifi.io/platform/latest/home/downloading-and-processing-listening-data.md). **Historical backfill** Reddit supports up to 12 months of historical backfill, from April 2026. When creating a new listening query, you can retrieve data going back up to April 2026 from the query creation date. Note that backfill is applied at query setup, data is not retroactively added to existing queries. **Reddit's data policies and data availability** Per [Reddit's policies](https://redditinc.com/policies/developer-terms), any third party that uses Reddit data (including Emplifi and our competitors) cannot redistribute Reddit data and must delete any data from their systems when this data is deleted from Reddit itself. This is how this may affect you: * When content is deleted from Reddit, Emplifi deletes it from their systems. The deleted data will no longer be available in the **Content** module and **Unified Analytics** module, which may affect your reporting and analytical data. * Exporting Reddit data from the **Content** module is disabled. * Reddit historical backfill is available for data going back up to 12 months. This backfill capability has been available **since April 2026** and applies to new queries only. Data older than 12 months, since that date, is not retrievable. **Configure the data source** Here is how you set up the Reddit data source with the **Wide range listening** option (see "The scope of data sources" earlier in this article). The **Specific social profiles** option is not available. ![Reddit_all.png](https://docs.emplifi.io/__attachments/a_48a950e6677b467d0d6d9752c77650734b3910acb32320bccc0a9afe27fb32eb/Reddit_all.png?cb=3846204ab5619e0a14dce203f985bdb0) ### TikTok On TikTok, the listening algorithm listens for @mentions of your TikTok accounts in other TikTok users' **posts** and **comments**. Due to the [TikTok API limitations](https://ads.tiktok.com/gateway/docs/index?doc_id=1825103422736385&identify_key=c0138ffadd90a955c1f0670a56fe348d1d40680b3c89461e09f78ed26785164b), to appear in the results of a listening query: * A **post** with a @mention of your account must be one of the top 1000 most liked posts out of all the posts that mention your TikTok account. * A **comment** with a @mention of your account must be one of the top 1000 most liked comments out of all the comments that mention your TikTok account. For listening queries to be able to collect posts and comments with mentions, your TikTok accounts must be added to your Emplifi account as owned profiles (see [Add an Owned Profile for Your TikTok Account](https://docs.emplifi.io/platform/latest/home/add-an-owned-profile-for-your-tiktok-account.md)) and the **UGC and Listening** connection must be established in these profiles (see [Check and Establish Connections of Owned Profiles](https://docs.emplifi.io/platform/latest/home/check-and-establish-connections-of-owned-profiles.md)). **What is collected** Posts and comments where the account is mentioned via an @mention If a collected post is a photo post (a post with a photo carousel), the thumbnail image is not fetched due to TikTok API limitations and therefore will not be displayed when the post is reviewed in the **Content** module. **Data availability** The data is collected every 24-48 hours. For more information, see [Downloading and Processing Listening Data](https://docs.emplifi.io/platform/latest/home/downloading-and-processing-listening-data.md). TikTok has no historical backfill. **Configure the data source** Here is how you set up the TikTok data source with the **Wide range listening** option (see "The scope of data sources" earlier in this article). The **Specific social profiles** option is not available. ![TT_all.png](https://docs.emplifi.io/__attachments/a_d1091f1c0627d36e9963ee7bc02f2e243f87d4af9d880454d98f6101cd0c567b/TT_all.png?cb=fc767fd088bcc70fad9fca18d035ad62) ### X (formerly Twitter) Because X (formerly Twitter) works differently than other social media platforms, you can access all public X content without any limitations. **What's collected** * Posts (formerly "tweets") * Replies * Mentions * Reposts (formerly "retweets") * Reposts with comment (formerly "quote tweets") ![info](https://docs.emplifi.io/__attachments/a_9eeebe40ef4e583e6bbdcb0903906247f6e83320a798cee5400c223100a2fd6f/atlassian-info?cb=feab5cd71111204d6b52545f3027dd0c) Only when a query keyword is included in the *comment* to the reposted post (and not in the post itself) **Data availability** The data is collected in real time, and the listening mentions are available for analysis immediately after the content has been published. Data starts gathering from the point a query is set, up to 365 days in the past. For more information, see [Downloading and Processing Listening Data](https://docs.emplifi.io/platform/latest/home/downloading-and-processing-listening-data.md). **Configure the data source** Here is how you set up the X data source with the **Wide range listening** option or the **Specific social profiles** option selected, correspondingly (see "The scope of data sources" earlier in this article): ![X_all.png](https://docs.emplifi.io/__attachments/a_7e28c02b8b23008d96d3096d47d59f751ff0c99d628947d9af35fce1e4fdedcd/X_all.png?cb=87186edec99653bb822be68b1bcac781) ![X_specific.png](https://docs.emplifi.io/__attachments/a_7b052d151ae220598795ee5bcadce0468549519382cd266738f7d4599bd26185/X_specific.png?cb=e2a19e4bef025e7b7508cea329f10252) ### YouTube The YouTube data source is an extensive, growing database of social media content. It includes billions of posts from more than 3,000,000 YouTube channels pages, but still not all YouTube content. If there is a specific YouTube channel page that you want to monitor but you do not see listening mentions collected from this channel page among your query results, contact Emplifi Support at [support@emplifi.io](mailto:support@emplifi.io) to have the channel page added to the YouTube data source database. **What is collected** * Videos (the title and description are included) * Shorts **Data availability** The data is collected almost in real time, and the listening mentions are available for analysis no later than two hours after the content has been published. Data starts gathering from the point a query is set, up to 365 days in the past. For more information, see [Downloading and Processing Listening Data](https://docs.emplifi.io/platform/latest/home/downloading-and-processing-listening-data.md). **Configure the data source** Here is how you set up the YouTube data source with the **Wide range listening** option or the **Specific social profiles** option selected, correspondingly (see "The scope of data sources" earlier in this article): ![YT_all.png](https://docs.emplifi.io/__attachments/a_35a8e576432b5e2d0b2e4bcad250ee4c06aa763e2f97c416b3b74e7b78959061/YT_all.png?cb=a2c467fc0b0080eba66343a1529bba41) ![YT_specific.png](https://docs.emplifi.io/__attachments/a_e5659b5606e03a55453b0ce0577df7778e0e647c62d9703058781a822f76e445/YT_specific.png?cb=65ce3075cfe97cf4a88ec6ca4c231d8e) ### Web The web data source is an extensive, growing database of web content. It scans and extracts data from over a million websites every day and over 10 million posts are indexed daily. If you want to know whether a certain domain is covered, contact Emplifi Support at [support@emplifi.io](https://support.socialbakers.com/hc/en-us/articles/support@emplifi.io). **What is collected** * **News** Articles published in established news media outlets * **Blogs** Articles published by self-published authors * **Forums** Online discussions, conversation threads on message boards, forums, and review sites **Data availability** The data is collected with a dynamically changing frequency. For more information, see [Downloading and Processing Listening Data](https://docs.emplifi.io/platform/latest/home/downloading-and-processing-listening-data.md). **Configure the data source** The web data source is available only with the **Wide range listening** option selected (see "The scope of data sources" earlier in this article): ![Web.png](https://docs.emplifi.io/__attachments/a_016f533a3d25e3854c590c6a6d457b1d53abfaa10d83c6b030b6003b3baf2bad/Web.png?cb=3f1dc4ec163b271b5c87c3e37295ec9d)