Emplifi Link Analytics

Emplifi Link features comprehensive analytics tool so you can easily measure performance of your microsite. To update your visualized data, simply refresh the analytics page.

Visitors' behavior

Total visits
Shows the total number of visits of your microsite in the past month

• A session is 30 mins, extended by interaction.

• Page refresh will not trigger a new session.

• One user can log multiple sessions per day.

Unique visitors
Number of unique visitors of your microsite in the past month

Bounce rate
Percentage of visitors who visited your microsite without taking any action before they left

Top link performance
Link performance compared based on clicks.

Demographics

Device type
Devices your visitors are using while they visit the page.

Country
Different countries where your visitors are visiting from based on their IP address.

CTR (click-through rate) analytics

The CTR (click-through rate) analytics is calculated as a percentage of clicks on your links divided by the number of link views.

It measures CTRs of the button links and the social grid links separately.

Button

The following data is available:

• text (name of the buttons)

• URL

• number of clicks

• CTR ( % )

• average number of clicks per day

• number of days the button was ‘live’ (published)

Social grid

The following data is available:

• image (thumbnail)

• URL

• publishing date

• number of clicks

• CTR ( % )

• average number of clicks per day

• number of days the specific item was ‘live’ (published)