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Content Types & Historical Data, Update Frequency in Community

In this article, we’ll look at the social media platforms, content types, and the historical data that you can access in Emplifi Community.

Content Types and Historical Data in Community

The following information applies to all Facebook, Instagram, Twitter, and LinkedIn pages connected as private (pages with, at least, the publishing permissions token connected to Suite). These are the only platforms currently available in our Community module.

Platform

Message Types

Supported?

Historical data provided by the Social Media platform's API*

Total historical data for Emplifi Community*

Facebook

Direct Messages

(tick)

3 months

90 days

Facebook

Wall Posts

(tick)

3 months

90 days

Facebook

Organic comments

(tick)

3 months

90 days

Facebook

Comments on photos, videos, albums

(tick)

3 months

90 days

Facebook

Comments on Posts inside of Events

(error)

3 months

90 days

Facebook

Comments on Boosted Posts

(tick)

3 months

90 days

Facebook

Standard Ad Comments

(tick)

3 months

90 days

Facebook

Comments on Remarketing Ads

(error)

3 months

90 days

Facebook

Comments on Dynamic Creative Ads

(tick)

3 months

90 days

Facebook

Comments on placement asset customization Ads

(tick)

3 months

90 days

Facebook

Comments on multi-language Ads

(error)

3 months

90 days

Facebook

Comments on geo-location asset customized Ads

(error)

3 months

90 days

Twitter

Direct Messages

(tick)

2 weeks

90 days

Twitter

Mentions

(tick)

2 weeks

90 days

Twitter

Replies

(tick)

2 weeks

90 days

Twitter

Retweets

(tick)

2 weeks

90 days

Twitter

Retweets with comment

(error)

2 weeks

90 days

Instagram

Direct Messages

(tick)

7 days (organic content & comments)

90 days

Instagram

Comments

(tick)

7 days (organic content & comments)

90 days

Instagram

Mentions

(tick)

6 days (paid content & comments

90 days

Instagram

Media Tags

(error)

6 days (paid content & comments

90 days

Instagram

Ad Comments

(tick)

6 days (paid content & comments

90 days

LinkedIn

Direct Messages

-

4 weeks

90 days

LinkedIn

Comments

(tick)

4 weeks

90 days

LinkedIn

Ad Comments

(error)

4 weeks

90 days

LinkedIn

Mentions

X

n/a

n/a

Legend

  • (tick)
    Supported in Emplifi Community.

  • (error)
    Missing feature: Available in the API of the social media platform, but Emplifi did not implement it, yet.

  • X
    Not in the API: Available on the social media platform natively, but not accessible via the API, so no third-party provider can provide this functionality.

  • -
    Not available on the social media platform: For example, you can't send private messages to LinkedIn company pages – not even on LinkedIn natively.

*Total Historical Data in Emplifi Community - Depth of historical data available on the Community Feeds: 90 days across all social media platforms.

*Historical Data Provided by the Social Media Platform’s API - The data that is accessible via the social media platforms’ API. Check the table below.

For example: When a LinkedIn page is added to our database, we will download 4 weeks of historical data retrospectively. Since we store up to 90 days of historical data in Community, these 4 weeks of historical data will increase each day, for as long as the page is monitored, until the 90 days cap is reached for the page.

Update Frequency in Community

Downloading content from various social media platforms is a complex process. Please consider the below table as an ideal case scenario, in case there are no issues such as missing tokens, rate limits, infrastructure issues, high loads on databases, or other disruptions.

Platform

Feed

Processing interval while not in Community

Processing interval while in Community

Depth of history with each data download

Facebook

Sent

< 10 minutes

< 1 minute

14 days

Facebook

Incoming

< 10 minutes

< 1 minute

14 days

Facebook

Direct Messages

< 15 minutes

< 1 minute

15 minutes

Facebook

Dark Posts

< 10 minutes

< 1 minute

14 days

Instagram

Sent

< 60 minutes

< 1 minute

7 davs

Instagram

Incoming

< 60 minutes

< 1 minute

7 days

Instagram

Dark Posts

< 15 minutes

< 1 minute

7 days

Twitter

Sent

< 15 seconds

< 5 seconds

all

Twitter

Incoming

< 15 seconds

< 5 seconds

all

Twitter

Direct Messages

< 60 minutes

< 5 seconds

60 minutes

LinkedIn

Sent

< 60 minutes

< 1 minute

1 month

LinkedIn

Incoming

< 60 minutes

< 1 minute

1 month

  • Depth of History With Each Data Download
    The amount of data that Emplifi is downloading by default.

  • Difference between
    Depth of History With Each Data Download VS Historical Data Provided by the Social Media Platform’s API (previous table).

The depth of history is how much data Emplifi is downloading by default, whilst the historical data is how much data can be downloaded from the social media platform’s API (limitation).

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