Pinterest is unexpectedly deprecating their v3 and v4 API on June 30, 2023, and forcing all partners to migrate all their metrics to the new v5.

That means that all Pinterest metrics in all widgets except for numbers of pins (Total pins) and total followers (Total followers) will stop returning new data. Data from before June 30, 2023, will remain available.

Pinterest’s API v5 is dramatically different in its approach to User IDs, available metrics, aggregations, etc. The change will affect:

We will do our best to incorporate the new metrics and the new approach to Emplifi analytics as soon as possible.

For more information, contact your success manager or Emplifi Support.