Glossary of Metrics - TikTok
You can go through TikTok metrics in the Dashboard and Content Feed. Below you can find a list of profile and post level metrics available. See the difference between profile level and post level metrics here.
The total number of users who follow a profile.
Growth of followers
Net growth of the total number of users who follow a profile.
Engagements returns the number of times that users engaged with your posts during the specified date range. TikTok engagements include the sum of likes, comments and shares.
Total number of users who have viewed the TikTok business account during the specific date range.
Total number of times the TikTok profile videos have been viewed during the selected date range.
Total number of likes for a TikTok video during its lifetime.
The sum of comments for a TikTok video during its lifetime.
Total number of shares for a TikTok video during its lifetime.
Total number of unique users who viewed a TikTok video during its lifetime.
Total number of video views for a TikTok video during its lifetime.
The total amount of time that users watched the video during its lifetime.
Average time watched
The average time that users spent watching the video during its lifetime.
The percentage of times a video was watched in full during its lifetime.
Engagements inform about how many times users engaged with a post during its lifetime. TikTok engagements is calculated from the sum of likes, comments and shares.
Reach engagement rate
Reach engagement rate informs about the percentage of users who engaged with a post during its lifetime given its reach.
Impressions by traffic source
Percentage of impressions received by a TT video from different Traffic Sources (e.g. personal profile, hashtag search, For You page, etc.)
Viewers by country
Country breakdown of the viewers of a TikTok video. It returns the top 6 by number of viewers countries.
Length of the TikTok video.