You can compare a larger set of pages or labels (10 maximum) in the Analytics section. To complete this action, start by selecting the pages you want to compare in the Overview section and then click on Compare. Alternatively, you can go directly to the Comparison section in Analytics and generate the comparison from there.


Once you have set up your comparison, you can see a side-by-side overview of key metrics for the selected pages, such as Total Fans, Number of Interactions, Number of Page and Fan Posts, Promoted Posts Strategy and Socially Devoted.

Example: Take a look at the side-by-side comparison of Fans and Interactions below. Although KLM and Qatar Airways have almost an equal share of Fan Base, KLM has a greater share of Engagement. As a result, we can infer that KLM has an effective Facebook strategy that competitors can learn from.


This section is great if you are looking for a broad overview of a set of pages, as opposed to the 1:1 Comparison.

Once again, you can save the Comparison by clicking on the Save Comparison button: